MARKETING AND CORPORATE FINANCE PROJECTS DIRECTOR - Stourbridge, West Midlands, UK
Bilingual MBA with 12 years experience in marketing, corporate finance in SMEs, Corporates and own businesses, worked on M&A, set and up sold own business. Wide/varied career seeks new opportunities
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| Hourly Rate: | £38.89 |
| Available From: | Now | Seller ID: | 241244 |
CV
PROFILE
Bilingual (English, French) MBA with 12 years post-MBA experience in marketing and financial management and consulting at middle to senior managerial levels. Commercially astute and revenue-focused, with good awareness of investment appraisal/Business case development techniques. Experience of developing marketing plans and running EMEA-wide business development/lead generation programs in technology markets with full P&L responsibility. Ability to develop recurring revenues and manage key accounts and partner companies. Experienced in most areas of corporate strategy and marketing activities in the technology sector (IT, Telecoms and Internet,) International outlook - lived, worked and studied in France three times, and worked on international projects. Experience of managing virtual teams across several geographical locations. Proficient in several computing applications. Experience of working in matrix organisations. Experience of developing best practice and process improvement. Attendance at senior management team meetings, presenting analysis and recommendations as necessary.
I am now running my own business which focusses on helping startups raise money, providing marketing and strategy support and selling businesses. I am in the process of forming a partnership with and Australian investment group keen to make investments in the UK (in fact they are doing about a deal a month after just two years) Which should make it easier to close more deals, as the entrepreneur is now obtaining the advice from an actual investor. I have really enjoyed helping people put deals together.
ACCOMPLISHMENTS
Tracked and analysed performance for a IT/Telecoms services company across North EMEA, in comparison to plan and forecast. Results and recommendations were presented to the head of EMEA on a weekly basis.
Prepared business cases for proposed acquisitions
Worked on a variety of fund-raising, disposal, trade sale, acquisition and joint venture projects for IT/Telecoms clients.
Monitoring conditions which influence company valuations and producing quarterly analysis of the trends in company valuations. (also used as a sales and marketing tool)
Conducting market analysis, tracking of IPOs and Venture capital investments, strategic audit, company valuation, buy/sell services, joint venture consulting and fund raising services. (also used as a sales and marketing tool)
Prepared business case for a proposed network solution to be supplied to tour operators and leisure agents.
Prepared business case for a new IT/Telecoms products for the Scandinavian Market in the travel sector.
Coordinated the sales and marketing activities in key markets. Events, conferences, PR material.
Coordinated Strategic planning services projects for a major US Telecoms supplier, advising them on how to develop a business plan ? exploit the media sector.
Coordinated marketing services projects for a major UK Telecoms carrier advising them on how to exploit the opportunities in the web hosting market.
Authored a report on how to market telecoms and internet services to the SOHO (Small Office Home Office) sector. The report was largely based on the conclusions drawn from a research project of over 5000 consumer interviews
Also managed marketing research projects concerned with the market for technology goods in the consumer market (mobiles, laptops, PDAs, set top boxes).
Won and delivered marketing services contracts to aid clients develop their channel strategies with a value of over £150,000 pa.
Employment History
(Jul 2005 & ongoing)
MARKETING AND CORPORATE FINANCE PROJECTS DIRECTOR
Maidenhead
Set up own business in corporate development services. Fund raising, marketing and strategic services. Also Merger and Acquisition services.
• Developing business plans for startups in order to help them raise finance, liaising with business angels, VCs and incubators. Coaching clients though the fund raising process.
• Retained advisory work, helping prepare a business for and eventual sale
• Acquisition mandate for a publishing company
• Strategic support for SMEs
(Feb 2004 to Jul 2005)
Business and Finance Manager Europe and Asia
London• Six sigma and process improvement consulting and training
• Overall management of consulting operations across Europe and Asia,
• Development of the pipeline, forecasts and budgeting
• Management of staff
• Measurement and analysis of performance against set targets
(Sep 2002 to Jul 2003)
Market Development Manager North EMEA
Galileo Cendant, Langley Berkshire• IT/Telecoms and outservices for the travel sector
• Running marketing programmes for technology solutions in the travel sector to support the yearly business plan
• Also responsible for identification of acquisition and joint venture opportunities.
• Account Management and coordination of bid responses. (c $16-30m pa per bid)
• Developing the business plan based on assessing European market trends
• Sales and market trends forecasting
• Lead Generation and Business development – Identifying and implementing best practices and developing key sales and marketing messages..
• Provided cover for the counterpart in South EMEA, as necessary.
(Jan 2001 to Aug 2002)
Founder and Marketing Director
Ipecom, Maidenhead• Emea wide responsibility
• B2C Marketing Services Company.
• Established proof of concept and business plan, via extensive consumer marketing research in 6 European regions. (UK, France, Greece, Spain, Scandinavia and Benelux)
• Succeeded in attracting good technology partners (Sun Microsystems, Telia),
• A web site with over 3,000 subscribers.
• A strong management team, including a co-founder of Oracle UK.
• The assets were sold to a marketing company.
(Apr 1998 to Oct 2000)
Corporate finance Associate
Regent Associates, WindsorEmea wide responsibility
Outsourced Corporate development services for the Information and Communication Technology Industry. Regent/ CEA typically completes 35-40 deals a year.
• Business Development and lead generation - identifying companies with a potential need for corporate development services
• Support for executives, developing sales and marketing material for key meetings.
• Identifying opportunities for corporate development services in the technology sector
• Aided in the due diligence process for fund raising, acquisition and trade sale/disposal activities.
• Involved in the sale of ISPs, internet companies, channel players such as PC resellers, VARS, Advised US services companies on acquisitions in the mobile services, GRPS and WAP markets.
• Clients included Sage, Extraprise, Dodge, Northgate, Tetra, ISPs and BVRP Software. Focus on software, services, media and internet companies
(Aug 1995 to Apr 1998)
Senior Consulting Manager
Romtec, Maidenhead1995- 1998 SENIOR MARKETING CONSULTING MANAGER, Romtec plc.
Emea wide responsibility
Outsourced Marketing services for the Information and Communication Technology Industry.
• Responsible for developing a business plan for own department.
• Responsible for Pan-European business development, account management for consulting and marketing services for IT, Telecoms and Internet clients.
• Supporting sales team responding to RFPs (requests for proposals)
• Responsible for the completion of formal tenders and other documents/presentations to be used in the sales and marketing process
• Ran a range of marketing programmes to win new business and also on behalf of technology companies.
• Responsible for market trends, forecasting and competitive intelligence consulting,
• Ran consulting projects, helping companies assess the demand for future products.
• Ran lead generation/direct marketing services for vendors and channel players for IT companies
• Ran research and consulting programmes to judge effectiveness of marcoms activities.
• Liaison with Press as expert opinion.
• Clients included Hewlett Packard, Microsoft, NCR, ICL Fujistsu, Siemens Nixdorf, Sunsoft,
Professional Qualifications
MBA (European)
BA Hons Business studies
Education
(Sep 1992 to Sep 1994)
Canterbury Business School and ESC Reims
MBA European
(Sep 1987 to May 1991)
Bournemouth University
BA hons business studies
CB
PROFILE
Bilingual (English, French) MBA with 12 years post-MBA experience in marketing and financial management and consulting at middle to senior managerial levels. Commercially astute and revenue-focused, with good awareness of investment appraisal/Business case development techniques. Experience of developing marketing plans and running EMEA-wide business development/lead generation programs in technology markets with full P&L responsibility. Ability to develop recurring revenues and manage key accounts and partner companies. Experienced in most areas of corporate strategy and marketing activities in the technology sector (IT, Telecoms and Internet,) International outlook - lived, worked and studied in France three times, and worked on international projects. Experience of managing virtual teams across several geographical locations. Proficient in several computing applications. Experience of working in matrix organisations. Experience of developing best practice and process improvement. Attendance at senior management team meetings, presenting analysis and recommendations as necessary.
ACCOMPLISHMENTS
Tracked and analysed performance for a IT/Telecoms services company across North EMEA, in comparison to plan and forecast. Results and recommendations were presented to the head of EMEA on a weekly basis.
Prepared business cases for proposed acquisitions
Worked on a variety of fund-raising, disposal, trade sale, acquisition and joint venture projects for IT/Telecoms clients.
Monitoring conditions which influence company valuations and producing quarterly analysis of the trends in company valuations. (also used as a sales and marketing tool)
Conducting market analysis, tracking of IPOs and Venture capital investments, strategic audit, company valuation, buy/sell services, joint venture consulting and fund raising services. (also used as a sales and marketing tool)
Prepared business case for a proposed network solution to be supplied to tour operators and leisure agents.
Prepared business case for a new IT/Telecoms products for the Scandinavian Market in the travel sector.
Coordinated the sales and marketing activities in key markets. Events, conferences, PR material.
Coordinated Strategic planning services projects for a major US Telecoms supplier, advising them on how to develop a business plan ? exploit the media sector.
Coordinated marketing services projects for a major UK Telecoms carrier advising them on how to exploit the opportunities in the web hosting market.
Authored a report on how to market telecoms and internet services to the SOHO (Small Office Home Office) sector. The report was largely based on the conclusions drawn from a research project of over 5000 consumer interviews
Also managed marketing research projects concerned with the market for technology goods in the consumer market (mobiles, laptops, PDAs, set top boxes).
Won and delivered marketing services contracts to aid clients develop their channel strategies with a value of over £150,000 pa.
WORK EXPERIENCE.
2005- MARKETING AND CORPORATE FINANCE PROJECTS DIRECTOR - Gwlad Coutney
Set up own business in corporate development services. Fund raising, marketing and strategic services. Also Merger and Acquisition services.
• Developing business plans for startups in order to help them raise finance, liaising with business angels, VCs and incubators. Coaching clients though the fund raising process
• Retained advisory work, helping prepare a business for and eventual sale
• Acquisition mandate for a publishing company
• Strategic support for SMEs
2004- 2005 BUSINESS MANAGER – EUROPE AND ASIA – RS/ Cybiom (Contract)
• Six sigma and process improvement consulting and training
• Overall management of consulting operations across Europe and Asia,
• Development of the pipeline, forecasts and budgeting
• Management of staff
• Measurement and analysis of performance against set targets
2002-2003 MARKET DEVELOPMENT MANAGER – North EMEA - Galileo/Cendant
• IT/Telecoms and outservices for the travel sector
• Running marketing programmes for technology solutions in the travel sector to support the yearly business plan
• Also responsible for identification of acquisition and joint venture opportunities.
• Account Management and coordination of bid responses. (c $16-30m pa per bid)
• Developing the business plan based on assessing European market trends
• Sales and market trends forecasting
• Lead Generation and Business development – Identifying and implementing best practices and developing key sales and marketing messages..
• Provided cover for the counterpart in South EMEA, as necessary.
2001 -2002 FOUNDER AND MARKETING DIRECTOR, Ipecom Ltd. EMEA
• Emea wide responsibility
• B2C Marketing Services Company.
• Established proof of concept and business plan, via extensive consumer marketing research in 6 European regions. (UK, France, Greece, Spain, Scandinavia and Benelux)
• Succeeded in attracting good technology partners (Sun Microsystems, Telia),
• A web site with over 3,000 subscribers.
• A strong management team, including a co-founder of Oracle UK.
• The assets were sold to a marketing company.
1998 - 2000 CORPORATE FINANCE ASSOCIATE Regent Associates/Communications Equity Associates.
Emea wide responsibility
Outsourced Corporate development services for the Information and Communication Technology Industry. Regent/ CEA typically completes 35-40 deals a year.
• Business Development and lead generation - identifying companies with a potential need for corporate development services
• Support for executives, developing sales and marketing material for key meetings.
• Identifying opportunities for corporate development services in the technology sector
• Aided in the due diligence process for fund raising, acquisition and trade sale/disposal activities.
• Involved in the sale of ISPs, internet companies, channel players such as PC resellers, VARS, Advised US services companies on acquisitions in the mobile services, GRPS and WAP markets.
• Clients included Sage, Extraprise, Dodge, Northgate, Tetra, ISPs and BVRP Software. Focus on software, services, media and internet companies
1995- 1998 SENIOR MARKETING CONSULTING MANAGER, Romtec plc.
Emea wide responsibility
Outsourced Marketing services for the Information and Communication Technology Industry.
• Responsible for developing a business plan for own department.
• Responsible for Pan-European business development, account management for consulting and marketing services for IT, Telecoms and Internet clients.
• Supporting sales team responding to RFPs (requests for proposals)
• Responsible for the completion of formal tenders and other documents/presentations to be used in the sales and marketing process
• Ran a range of marketing programmes to win new business and also on behalf of technology companies.
• Responsible for market trends, forecasting and competitive intelligence consulting,
• Ran consulting projects, helping companies assess the demand for future products.
• Ran lead generation/direct marketing services for vendors and channel players for IT companies
• Ran research and consulting programmes to judge effectiveness of marcoms activities.
• Liaison with Press as expert opinion.
• Clients included Hewlett Packard, Microsoft, NCR, ICL Fujistsu, Siemens Nixdorf, Sunsoft, FTP Software, IBM, Lotus, BT, Vodafone, Cellnet, UUNet, Sequent, Bay Networks, Nortel and AT&T.
1991-1992 PROGRAMMES MANAGER AND SALES AGENT
Séjours Linguistiques en Famille.
Language training for managers
• Managed training programmes, budgeting and product planning activities.
• Responsible for active marketing of the group’s services in the Toulouse region.
• Established a network of regional sales agents.
1987-1991 MARKETING ANALYST. (2 ½ YEAR INTERN JOB/SPONSORSED PROGRAMME DURING THE FIRST DEGREE)
Digital Equipment.
Computer hardware manufacturer, software and services company
• Worked for the strategy group, and reported to the UK Board.
• Conducted various studies and research into market trends, sector analysis.
EDUCATION
1993-1994 MBA (European)
Canterbury Business School, UK. And the Ecole Superieure de Commerce, Reims, France
1987-1991 BA (Honours) Business Studies
Bournemouth University, UK
OTHER INTERESTS
Racket sports, keep fit, travel, cooking, golf, watching rugby (especially Wales).
Categories & Skills
Education and Research
Categories
Skills
Management Consultancy
Categories
Skills
- Advertising Strategy (Marketing Consulting)
- Business Plan Creation (Marketing Consulting)
- Communications Strategy (Marketing Consulting)
- Company Sale
- Company Start-up
- Competitive Analysis
- Corporate Finance (Financial Consulting)
- Database Marketing (Marketing Consulting)
- e-Business Development
- Interim Marketing Director (Marketing Consulting)
- Joint Ventures
- Market Research (Marketing Consulting)
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Multi-National Organisations
- Non Executive Directorships
- PR Strategy (Marketing Consulting)
- Profit Improvement
- SME Sector
- Takeover (Financial Consulting)
- Venture Capital
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- B2B
- B2C
- Market Research (Market Research)
- Presentation Preparation
- Product Research (Market Research)
- Qualitative Analysis (Market Research)
- Quantitative Analysis (Market Research)
- Retention Marketing (Marketing)
Sales/Account Management
Categories
Skills
- Account Management (Account/Client Management)
- Account Planning (Account/Client Management)
- B2B
- B2C
- Bid Management (Proposals/Bids & Tenders)
- Bid Preparation (Proposals/Bids & Tenders)
- Client Accounts (Account/Client Management)
- Client Prospecting (New Business Development)
- Client Researching (New Business Development)
- Presentation Preparation
- RFI Responses (Proposals/Bids & Tenders)
- Solution Sales
- Tender Preparation (Proposals/Bids & Tenders)

