CV (Curriculum Vitae) / Résumé

My expertise bridges the missing link between the typical web designer, search engine optimiser and web usability specialist.
The majority of web designers create web sites with high visual appeal, but compromise usability and optimisation for search engines. This approach to design is therefore almost always at the cost of most web sites' key objective: to generate maximum profit by attracting and ultimately converting as many qualified visitors as possible into sales.
Usability and Search Engine Optimisation (SEO) consultants, on the other hand, provide sites that are user-friendly and optimised for search engines, but visual appeal is sometimes compromised, though in a managed way.
I approach the development and roll-out of a website strategically. To enhance a website's profitability, performance and overall success, I can offer expertise over time in on-going search engine marketing and promotion, analysis of website performance statistics (web analytics) and site conversion testing.

I offer 10 years' expertise in:
Creating and maintaining websites, intranets and extranets
E-commerce solutions
Usability testing, evaluating and reporting
Search engine marketing, keyword research, optimising code, link building and pay per click
Website analytics, conversion testing (A/B Split and Multivariable testing)
E-mail marketing
Developing Content Management Systems (CMS)
Developing user-friendly hosted web applications
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