Fixed fee contract to develop, design and produce a brochure and other collateral for a local technology firm, to be used at events and to promote a new service:
Copywriting & proofing
Design & development of 'house style' for the new product
Sourcing, briefing and selecting print supplier
Sourcing of images and technical information
Completing artwork to print-ready format

A rapidly expanding group of recruitment and business finance service companies, NOW required the development of a marketing and communications strategy designed to bring the group companies together and inform all internal and external parties of key issues.

Development and creation of branding for newly formed group company
Key member of senior management team, responsible for development and implementation of ‘from scratch’ PR and marketing strategies for individual companies and group company
Development and production of new group company internal magazine
Successful project management of company annual conference, including: writing and producing presentations for all speakers (self included); team building and business development exercises, resulting in +50% increase in consultant call times within 2 weeks.

Following the acquisition of the company by Balfour Beatty plc and the departure of both the Business Development manager and the Business Development Coordinator, an interim measure was required while the management structure was redefined and subsequent recruitment took place.

Key liaison with Balfour Beatty plc during re-branding following takeover. Responsible for successful adherence to schedule and ensured re-brand activities across all sites, fleet, promotional literature, signage and PPE achieved completion on or before key milestones and target dates
Decision maker for PR, advertising and design agencies to progress PR and marketing strategy
Development, management and implementation of internal and external communications activities, including devising site specific roadshows to roll out and progress takeover culture change programme

WRAP is a government funded private enterprise created to develop and promote markets within the recycling sector.

Implementation and management of tendered service contracts of up to £3m in value for PR, Marketing, Design and other communications-led contractors
Design and layout for white papers, government proposal documents, presentations
Consultancy role during re-branding programme, including review of all existing collateral, formulation of brief and recommendation; design advisor for various marketing initiatives

Drafting of Capital contracts for successful construction tenderers (freelance, in addition)

Following the success of producing utilities-industry specific software, the IT arm of Severn Trent Water, Severn Trent Systems Ltd, rebranded to assert it's independance from the parent company.

Instrumental in definition of concept for new brand
Design and production of re-branded company literature and all internal materials across 3 sites;
Production of artwork for direct marketing campaigns; advertising and awareness campaigns
Design and production of new ‘glossy’ company magazine
Redesign of website to reflect new company strategy
Design and production of industry competition entries (commendation received – Birmingham Best Business Awards); Design and manufacture of company mascot

Direct mail campaigns resulted in 85% recall rate / 15% conversion to appointments; Brand awareness advertising campaign ‘highly commended’ – 2004 PPA National B2B Advertising Awards

Interim Marketing Manager, Imex Spaces UK
Office Manager,CWA Consulting
PA to MD, Caterpillar Financial Services (UK) Ltd
Marketing Administrator/Sales Support, TRO Learning (UK) Ltd
Training Administrator , 4 Forces Aviation
Marketing Administrator, Sacla’ Ltd
Private Tuition Provider, Self Employed

Corporate Publisher

Production of original artwork and alteration of stock graphics to suit new product lines
Design and preparation of presentations for OHP’s, interactive and large/multiple screen viewing
Production of theme boards brochure and handouts to include 3D images, CAD floorplans, fabric and veneer samples
Design, production and maintenance of interactive presentations for on-site showroom
Research and definition of potential tender applications
Production of tender submissions to include overview of products and services, company information, questionnaire answers, cost breakdowns and technical data