• Creation of marketing plan for rebranding and relaunch of ISP Legal Advisory Service
• In addition, I have worked on various ad hoc projects for ISP, including work on ISP awards and LAS training, throughout 2006 and early 2007.

• Account Management on wide range of projects for SanDisk range (mobile/camera memory cards, USB and MP3 players), including creation of POS in multiple languages for use across EMEA.
• Working directly with owner of MdD Foods on launch of new chilled meal range. Includes registration of trademarks, creation of retailer support plan and development of POS.
• Project Management of trade incentive programmes for ICI Paints.

• Worked with Jaguar team to create a high profile event in Lausanne, Switzerland to select winner of Jaguar Dealer of the Year.
• Intensive research at the Olympics Museum to produce themed quiz around the Olympics. Organised and ran a programme of themed challenges, based on Olympic skills, and the master quiz during the Jaguar dealer event.

• Creation of Marketing & Sales Intranet Site. Management of creative team (designers and copywriters) in production of content for Portal Pages and new documentation (PowerPoint’s, Presenters etc) to support all Vodafone assets, for use by Sales Channels. Project also included working with technical team building website and importing data. Management of all costs and invoicing.
• Work on other ad hoc projects including Best Practice for Vodafone marcoms and promoting Vodafone in Indirect Channels.

• Strategy and development of brand plans through the implementation of leading edge promotional activity including consumer promotions, roadshows and sampling events.
•Brands included – Flora; PG Tips; Knorr; Hellmann’s; Lipton Ice Tea; Pot Noodle
Key Responsibilities:
• Management of the Promotion and Design teams (9).
• Agency Roster management - Promotional and Event. Included negotiation on agency contracts and rates; quality evaluation; client/agency mediation
• Liaised with internal clients and agencies to brief and evaluate agency proposals; set KPI’s; oversee project management; ensure budget control; post project evaluation.
• Created and managed in-house added value promotions, including first and only cross Unilever Bestfoods brands on-pack competition; tailor-made promotions.
• Proposed, developed and ran in-house training to Marketing and Sales on activation of added value promotions.
• Negotiation with third party suppliers (fixed fee companies, newspapers etc)

Client Experience – Gallaher; Bols Liqueurs; Stansted Airport; Daily Mirror.
Key Responsibilities:
• Project managed launch of B&H Superkings, including overseeing largest demonstrator activity in UK to date.
• Running innovative promotional activity for cigarette and alcohol brands in holiday centres, nightclubs, pubs, train stations and TEGs.
• Created and managed demonstrator activity in Malta and Channel Islands
• Co-ordinated travel trade activity for Stansted Airport, including development of database.
• Sourced in-paper promotions for Daily Mirror

Client Experience – Kimberly Clark; Nestle; Nikon, Yardley; NPI; Electrolux.
Key Responsibilities:
• Created & managed wide range of promotional, direct marketing and website activity, including award winning campaigns for Andrex and Sarson’s.
• Managed team of 5, to ensure correct briefing of printers, handling houses and other suppliers, plus day to day running of account.
• Copywriting and liaison with creatives
• Budget control, ensuring good profitability levels on all projects and efficient buying of print etc for clients.
• Co-ordination of activity with outside agencies
• Board role included - Recruitment of new staff at all levels; staff training and development; health and safety advisor.