For the past 18 months I have been working as a freelance designer and have had the opportunity of working with several large organisations on a wide range of projects. These have included designing and typesetting a book which included creating the front cover image; working on a large membership recruitment drive aimed at the Local Authority sector; creating an illustration for a Christmas card; producing publicity materials for conferences and membership recruitment; creating logos; designing a newsletter template and re-designing forms.

Under management supervision I set up and developed an in-house design bureau, which would create all design work required for the RSM while at the same time reaching a target income per annum in order to be self-financing. Previous to this all design work was outsourced to external design agencies. I initially took on the re-designing of the RSM newsletter and the Annual Report before setting up the bureau.

Job Purpose
Running the in-house design bureau providing designs for RSM Communications and Marketing and acting as visual guardian of RSM brand through its corporate guidelines.

Performance Criteria
• To meet required delivery dates for key communications.
• To ensure consistency of design is achieved through interpretation of RSM style guidelines.
• To continue to drive forward design concepts to ensure they are contemporary whilst reflecting status of RSM.
• To provide the most cost-effective design solutions wherever possible.

Key Results
• Responsible for the concept, design, artwork and production of the Annual Report, RSM News and Annual Bulletin – Including sourcing, commissioning and art directing of photography. Requesting copy from authors, selecting and arranging running order of content. Liaising with proof editors, file preparation for image setter and liaising with printers.
• Designing publicity material for conferences, facilities and recruitment, producing brochures, leaflets, programmes, display boards.
• Creating and updating RSM stationery, forms, templates and designing logos for events.
• Maintaining Corporate Identity – Developing the corporate guidelines and maintaining consistency of the RSM’s corporate identity
• Administrative Duties – Setting up and implementing schedules for major projects. Providing estimates and invoices. Maintaining job book and providing monthly figures to accounts.
• Supervision of part-time assistant Designer