Freelance online marketer working for numerous clients including B2B, B2C, pure dotcoms, multi channel retailers, and SME's.

Recent work has included successful optimisation of a legal website and a B2B marketing site, improving Adwords campaigns for 2 dot coms and a multichannel retailer, email marketing for a Human Resource business...

. Responsible for all online promotion of the company brand and website, through affiliate programmes, email marketing campaigns (both to the house and third party lists), search engine optimisation, and working with a third party on Pay Per Click campaigns. I took email marketing within the company forward, introducing third party software, cleaning up the database, introducing personalisation and segmentation, providing reporting and analysis of campaigns as well as redesigning the email templates. I improved performance of the affiliate campaign, making considerable cost savings, while still maintaining a good presence within the affiliate market. For financial year 2006, I achieved over budget on bottom line profits and more than doubled online profit on the previous year through careful ROI marketing and budget management.

Over all responsibility for online marketing and managing of the company’s 6 main websites. Responsible for planning and execution of email marketing campaigns, including copy writing (I won an industry award for the Scotts of Stow email marketing campaign at ECMOD 2005); managing various affiliate programmes including the organising and communication of offers to the affiliates, producing advertising banners for affiliate programs; working with a third party company on various Pay Per Click campaigns for three of the web sites; ensuring the websites are kept up to date; testing and reporting problems on sites; managing the upload of new products to the websites on a regular basis; giving online marketing updates to the CEO at regular internet meetings; managing the web team; liaising with various departments to have exclusive products on the sites and give customers good offers; using web analytics software to report on marketing campaigns and to make improvements to the websites.

Responsible for the look and feel of the site; producing advertising banners for affiliate sites & various web portals; input of ideas for marketing the site; producing concepts for print advertising of the site; designing the company emails; project managing the production of the company CDROM; managing the new range upload (including checking over 3000 items have correct copy, sizing information and images); reviewing & reporting on competitors sites; reviewing web marketing tools; daily site administration.

Responsible for analysing software specifications, producing suitable test packs (scripts, cases, data), testing three tier mortgage system & interfaces, raising errors & liaising with developers & systems analysts in order to progress error rectification, providing UAT support to clients.

Originally an Assistant Systems Development Officer responsible for testing departmental systems; Introducing new testing and implementation procedures; Evaluation of software to aid the development life cycle. Promoted to a Project and Development Officer (after 6 months) responsible for analysing and specifying user requirements, training users to use departmental systems, producing training manuals for new systems and updating existing training manuals to reflect amendments to systems, providing telephone and one-to-one support to users