Freelance Digital Marketing Director Haslemere, Surrey
A strategic thinker who takes a practical view on all aspects of the marketing mix in B2B and B2C companies, ensuring new media is driven by marketing principles, not purely technological wizardry.
| Rating: | Unrated (New) |
| Hourly Rate / Cost: | £111.11 per hour |
| Daily Rate / Cost: | £888.89 per day |
| Available From: | Now |
| Seller ID: | 251483 |
CV (Curriculum Vitae) / Résumé
MSc, DipM, FCIM, MCMI, Chartered Marketer
Thom has lived, studied and worked in England, France, Liechtenstein and Germany, gaining invaluable marketing and management experience with large blue-chip multinationals.
Academically, his Bachelor of Arts degree in International Marketing Management, has been supplemented by the Post Graduate Diploma in Marketing, and a Masters of Science degree in Marketing. Professionally, Thom has maintained the award of individual Chartered Marketer status since 1999. Thom is a Fellow of the Chartered Institute of Marketing, where he stepped down as the Chairman of the West Surrey branch after 3 years in the role. He remains on the committee, and on the South East England regional board.
This is also backed up with membership of the Chartered Management Institute, Strategic Planning Society and Marketing Society - so is ideally qualified to provide you with a first class service.
Thom has been involved with the Internet since 1992, and is passionate about reclaiming the Internet for marketing purposes, and is one of his main reasons for starting this agency. An expert in e-Marketing, Thom has completed writing his first book - Play It By Trust; A Guide to Ethical e-Marketing - a website and opportunity to download one chapter will be available soon. He is also a regular on the speaker circuit, speaking on ethical marketing, e-marketing, web design for marketers and CRM, to name but a few.
Now based in Surrey, England he has the knowledge to assist all types of companies with marketing, management, customer relationship marketing (CRM), web marketing and design and quality (TQM) activities in most major markets.
Employment History
(Dec 2006 to Apr 2007)
Digital Marketing Director
LondonIntroduced digital marketing into this educational organisation, including developing an MSc in Digital Marketing, accredited by the University of East London. Started as the digital marketing consultant.
(Dec 2000 to Jul 2005)
Head of Portal Customer Interaction
Richmond, Hammersmith & SloughIn charge of the customer journey on the website, intranet and WAP site - a total of approx. 1.2 million Unique visitors every day. Also responsible for the e-CRM system and linking with offline and mobile systems. Previous roles within the company included responsibilty for the Personal Information management system for customers, and the registration system and data on the web and WAP sites
(Apr 1997 to Dec 1998)
Senior EMEA Product Manager - Woodworking Systems
Black & Decker, Slough & Idstein, GermanyResponsible for the new product development, promotion and merchandising across EMEA for the professional tools division - DeWalt, leading a team of 15 developers in 3 countries.
(Jul 1992 to Apr 1997)
Product Marketing Manager
Hilti AG, Schaan, LiechtensteinResponsible for the development and launch of a group of new products for the company, world-wide. Also involved in strategy development, website evaulation and strategy, and new product development process design and implementation.
Previous roles included Marketing Controlling, including tasks such as strategy formulation and budgeting/forecasting
Professional Qualifications
BA (Hons) in International Marketing Management
MSc in Marketing
CIM Professional PostGraduate Diploma in Marketing
C&G in Computer Programming
Education
(Sep 2002 to Jun 2003)
University of Glamorgan
MSc in Marketing
(Sep 1999 to Dec 1999)
Cambridge Marketing College
CIM Professional PostGraduate Diplloma in Marketing
(Sep 1990 to Jun 1994)
Bournemouth University
BA (Hons) in International Marketing Management (2:1)
including a semester studying marketing in the IUT Aix-Marseille in Aix-en-Provence, France
and a year working in Liechtenstein for Hilti AG
Professional Affiliation & Writing
• Fellow of the Chartered Institute of Marketing (fellowship awarded Nov 2005) and awarded individual Chartered Marketer status in 1999 (retained annually since)
• Chairman of the West Surrey CIM branch management committee for three years; previously held the posts of Treasurer and Events & Sponsorship Co-ordinator, currently an elected member of the South East regional management board, controlling an annual budget of approx. £40,000
• Member of Chartered Management Institute; the Marketing Society; the Chief Marketing Officers Council and the Strategic Planning Society
• Business Mentor for the Prince’s Trust in Surrey, with success with a number of small start-ups
• Trustee of the village Internet Café & Drop-in Centre and the village recreation ground trust
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• Written articles on e-Marketing for various publications
• Written book on Ethical e-Marketing called ‘Play It By Trust’
• Wrote a monthly article for the Daily Telegraph Business Club, as their e-marketing expert
Assignment History
(This Seller has recently been shortlisted or contracted for the following people4 assignment)
- Require a marketing strategist to work with a potential client to create a marketing strategy and positioning statement in preparation for sales activity. The company's product offering(s) is in the residential property market place and is broadly in the area of web-based, digital image management. The company lacks marketing expertise and is floundering in product detail. As a result there is no strategic basis from which to drive the sales processes effectively.
Categories & Freelance Skills
Administration Support
Categories
Skills
- English (Languages)
- Excel (Microsoft)
- FrontPage (Microsoft)
- German (Languages)
- Microsoft
- Outlook (Microsoft)
- PowerPoint (Microsoft)
- Word (Microsoft)
Education and Research
Categories
Skills
- Business (Further Education)
- Computing (Further Education)
- e-learning (Further Education)
- Internet Technologies (Further Education - Computing)
- Marketing (Further Education)
- MBA (Further Education)
HR/Training & Development
Categories
Skills
- Analysis (Corporate/HR Strategy - Organisation)
- Career Development (Training & Development)
- Career Management (Training & Development)
- Coaching & Mentoring (Training & Development)
- Communication Strategy (Corporate/HR Strategy)
- Course Material Development (Training & Development)
- Design (Corporate/HR Strategy - Organisation)
- Development (Corporate/HR Strategy - Organisation)
- E-Learning (Training & Development)
- English (Languages)
- Ethics (Corporate/HR Strategy)
- Executive Development (Training & Development)
- French (Languages)
- German (Languages)
- Graduate Development (Training & Development)
- Interim Management (Corporate/HR Strategy)
- IT Training Courses (Training & Development)
- Knowledge Management (Corporate/HR Strategy)
- Leadership (Corporate/HR Strategy)
- Leadership Development (Training & Development)
- Managerial Development (Training & Development)
- MS Excel (Training & Development - IT Training Courses)
- MS PowerPoint (Training & Development - IT Training Courses)
- MS Word (Training & Development - IT Training Courses)
- Organisation (Corporate/HR Strategy)
- Restructuring (Corporate/HR Strategy - Organisation)
- Social Responsibility (Corporate/HR Strategy)
IT & Internet
Categories
- Customer Relationship Mgmt
- Foreign Languages
- Operating Systems
- Project Management
- Reporting & Analysis
- Search Engine Optimization (SEO)
- Telecommunications
- Web Design & Usability
- Web Development/Prog
Skills
- Adobe (Web Design & Usability)
- ADSL (Telecommunications)
- Apache
- Apple Macintosh OS (Operating Systems)
- Bluetooth (Telecommunications)
- Chordiant (Customer Relationship Mgmt)
- ColdFusion (Web Development/Prog)
- CSS (Project Management)
- Dreamweaver (Web Design & Usability - Macromedia)
- E-commerce (Project Management)
- Extranet (Project Management)
- Fireworks (Web Design & Usability - Macromedia)
- Flash (Web Design & Usability - Macromedia)
- Freehand (Web Design & Usability - Macromedia)
- French (Foreign Languages)
- FrontPage (Web Design & Usability - Microsoft)
- German (Foreign Languages)
- Goldmine (Customer Relationship Mgmt)
- GPRS (Telecommunications)
- GSM (Telecommunications)
- HTML
- Intelligent Networks (Telecommunications)
- Internet (Project Management)
- Java Messaging Service (Telecommunications)
- Macromedia (Web Design & Usability)
- Mentoring (Project Management)
- Microsoft (Web Design & Usability)
- Microsoft (Operating Systems)
- Photoshop (Web Design & Usability - Adobe)
- PHP (Web Development/Prog)
- SAS (Reporting & Analysis)
- SAS System (Customer Relationship Mgmt)
- Training (Project Management)
- Vignette
- WAP (Telecommunications)
- Web Design (Web Design & Usability)
- Web Development (Web Development/Prog)
- Website Strategy
- WebTrends
- Windows 2000 (Operating Systems - Microsoft)
- Windows 9x (Operating Systems - Microsoft)
- Windows NT (Operating Systems - Microsoft)
- XML
Management Consultancy
Categories
Skills
- Advertising Strategy (Marketing Consulting)
- Business Intelligence (Project Consultancy)
- Business Plan Creation (Business Consulting)
- Business Plan Creation (Marketing Consulting)
- Business Planning (Business Consulting)
- Business Reengineering (Business Consulting)
- Communications Strategy (Marketing Consulting)
- Company Start-up
- Company Turn-round (Business Consulting)
- Competitive Analysis
- Database Marketing (Marketing Consulting)
- Direct Selling (Marketing Consulting)
- e-Business Development
- E-commerce (Project Consultancy)
- English (Languages)
- Excel (Project Consultancy - Microsoft)
- Excel (Microsoft)
- French (Languages)
- Full Project Lifecycle (Project Consultancy)
- German (Languages)
- Interim Managing Director (Business Consulting)
- Interim Marketing Director (Marketing Consulting)
- Internal Audit
- Internet (Project Consultancy)
- Intranet (Project Consultancy)
- Just in Time (Business Consulting)
- Large Company - UK
- Leadership (Project Consultancy)
- Market Research (Marketing Consulting)
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Mentoring (Project Consultancy)
- Microsoft (Project Consultancy)
- Microsoft
- Multinational Organisation (Project Consultancy)
- Multi-National Organisations
- Networking (Business Consulting)
- New Product Launch (Marketing Consulting)
- NLP
- Non Executive Directorships
- Powerpoint (Project Consultancy - Microsoft)
- PowerPoint (Microsoft)
- PR Strategy (Marketing Consulting)
- Product Development (Business Consulting)
- Project (Project Consultancy - Microsoft)
- Project (Microsoft)
- Project Management (Project Consultancy)
- Re-structuring
- Small Business Development (Business Consulting)
- SME Sector
- Strategic Analysis (Business Consulting)
- Training (Project Consultancy)
- Visio (Project Consultancy - Microsoft)
- Visio (Microsoft)
- Word (Project Consultancy - Microsoft)
- Word (Microsoft)
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- Affiliate Marketing (Marketing)
- B2B
- B2C
- Below The Line
- Branding & Brand Management (Marketing)
- Brochures
- Database Management (Marketing)
- Database Segmentation
- e-Marketing (Marketing)
- Excel (Microsoft)
- External Communications
- Internal Communications
- Merchandising
- Microsoft
- New Product Development (Product Management)
- New Product Release (Product Management)
- Outlook (Microsoft)
- Posters (Design)
- PowerPoint (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Retention Marketing (Marketing)
- Strategy Development
- Word (Microsoft)
Media & Creative
Categories
Skills
- Academic (Writing)
- Adobe
- Advertising & PR (Specialism)
- Business to Business (Writing)
- Business to Consumer (Writing)
- Business Writing (Writing)
- Computing (Specialism)
- Copywriting (Writing)
- Home Interest (Specialism)
- Illustrator (Adobe)
- International (Writing)
- IT & Internet (Writing)
- IT & Internet (Specialism)
- Marketing Copy (Writing)
- Nature
- Newsletters (Writing)
- Photography (Specialism)
- Photoshop (Adobe)
- Portrait
- Press Releases (Writing)
- Promotional Material
- Proof Reading (Editing)
- Specialism
- Sport (Specialism)
- Web Content (Writing)
- Website Editing (Editing)
- White Papers/Reports (Writing)

