Printer friendly ]Freelance Owner Sandy, Bedfordshire, UK
Creative, award winning senior Marketing & PR professional with strong track record of success across the entire B2B & B2C marketing mix (ABL & BTL) at both a strategic and tactical level. Experienced in event development and management as well as all marcomms disciplines. Media specialist but well proven in other sectors. Available for home or office based work. London, Herts, Beds, Bucks, Cambs
| Rating: | Unrated (New) |
| Hourly Rate: | £38.89 |
| Available From: | Now | Seller ID: | 251804 |
 : Offers a discounted hourly rate to registered charities |
CV | 
SkillsCV
Highly experienced and award winning senior Marketing & PR profiessional with outstanding media, entertainment and travel sector experience. Other industry experience from a work and personal perspective include logistics, cycle industry, software, retail, automotive (some recent working motorsport experience), lifestyle and leisure/sports.
A truly flexibile person who is entrepreneurial in his approach to business and marketing challenges. Creative, accountable at all times and with excellent copy writing and editing skills.
Employment History
(Aug 2007 & ongoing)
Owner
Sandy, BedsSet up and runs the company as a full service marketing communications consultant and freelance marketer, PR and Events Manager. Current clients are within the cycle/sports, retail, software, engineering, recruitment, online and media industries.
(Feb 2007 to Aug 2007)
Marketing & PR Manager – Cartoon Network, Boomerang, TCM (3 staff)
London•Managed the Marketing & PR teams across Europe, Middle East and Africa overseeing all aspects of channel marketing and PR, brand development/extensions, trade communications, event management, ad sale support and web development. Maintained budgets in all markets varying from $80,000 to $3.5 million. Reporting to the Channel Manager for each brand.
(Dec 2004 to Dec 2006)
International Marketing Manager – Hallmark Channel & movies24 (2 staff)
London•Managed the International Marketing team and oversaw all aspects of TV channel marketing, brand positioning, viewer and affiliate/trade communications. Markets managed included UK, Central & Eastern Europe, Turkey, South Africa, Middle East and Russia. Acted as a marketing consultant to a total of 153 countries globally. Worked with country managers to ensure global advertising and sponsorship revenue targets were achieved. Managed marketing budgets in all territories varying from $30,000 to $2.5 million. Reported to both the CEO and Chairman.
(Dec 2002 to Nov 2004)
Marketing Controller (7 direct, 52 indirect staff)
CAPITAL RADIO PLC - Invicta FM, Whitstable, Kent•Ran and managed Invicta FM as a self contained business unit including business planning and development, marketing strategy and brand positioning. The role was the first point of contact for all external companies, agencies and media. Worked with programming to develop on air content that met the needs of the business and those of its clients. Managed internal creative teams. Represented the station at a national level and at Capital Radio board meetings. Managed all station budgets. Reported to the Regional Operations Director.
• Left the role due to impending redundancy following a company merger.
(May 2002 to Dec 2002)
Marketing Manager (3 staff) – temporary role
RAIL EUROPE LIMITED, Kings Hill, Kent•Managed the UK Marketing and web development team for a wide portfolio of travel products. Liased with head office in France as the day-to-day marketing contact for the UK. Controlled a substantial marketing budget, all agencies and POS marketing in UK retail outlets. Reported to the Marketing Director.
(Nov 1999 to Dec 2001)
Marketing Manager – Wembley venues and events (3 staff)
WEMBLEY (LONDON) LIMITED, Wembley, Middlesex•Oversaw the marketing of Wembley Arena, Conference and Exhibition Centre. Responsible for marketing planning and implementation for the venues and events held therein. Worked with the Sales teams to maximise venue bookings and customer loyalty. Represented the company at industry conferences. Managed all external agencies, newsletter development, web development and creative teams with a limited marketing budget. Responsible for third party sponsorships and relationships. Conducted media training. Reported to the Marketing Director.
• Role made redundant.
(May 1999 to Nov 1999)
Marketing Executive (temporary)
THOMAS COOK GROUP, Peterborough, Cambridgeshire(Nov 1993 to Apr 1999)
Sales and Marketing Administrator (4 staff)
LEX COMMERCIALS LTD, Peterborough, Cambridgeshire.Professional Qualifications
Professional qualifications/training
•Chartered Institute of Marketing Certificate, Advanced Certificate and Postgraduate Diploma.
•Numerous professional training courses such as advanced negotiation skills, IT development, media and crisis management.
Academic
• 'A' levels: Business Studies, Economics, French, English Language
• 10 GCSEs including Maths and English.
Additional Information
KEY SKILLS
• Over eight years UK & International marketing and PR management experience.
• Marketing analysis, planning and implementation across product portfolios and multiple markets.
• Business management and staff development.
• Media expertise in TV, radio, press and online.
• Brand Management and development.
• B2B and B2C marketing experience including point of sale and retail.
• UK/international agency and account management.
• Business development expertise.
• Online and direct marketing, exhibition, trade show and event management.
• ABL campaign development and implementation.
• Strong copywriting skills and an eye for detail.
• Strategic business partnership identification and development.
• Commercially astute and entrepreneurial with a creative and innovative approach to marketing.
KEY ACHIEVEMENTS
• Planned and implemented the integrated UK launch campaign for ‘House’ quadrupling viewer numbers and receiving Promax Award nominations for the TV ads.
• Devised and managed numerous international ABL and BTL campaigns increasing brand awareness and driving viewer numbers.
• Researched, planned and developed ‘movies24’ and launched it on Sky in the UK.
• Increased press coverage of Invicta FM by 73% in 2003 and a further 52% in 2004 helping the station achieve its highest ever RAJAR result of 41% reach in market.
• Developed the station into the most profitable business unit in the Capital FM Network.
• Devised and managed the nationally acclaimed ‘Doomed Groom’ promotion for Invicta FM gaining national TV/press coverage and demonstrating a highly innovative approach to promoting the brand.
• Brought fresh ideas to marketing Invicta FM, which were then adopted by the entire Capital Radio network with considerable success on a national level.
• Launched the ‘Party in the Park’ brand in Kent. Project managed the event inc: ticketing, marketing, national press liaison, VIP hospitality, sponsorship liaison and all other aspects of a major pop concert. Grew this to an audience of 25,000 over two years – making it the largest pop concert in the South East and strongly reinforcing the Invicta FM brand proposition.
• Produced a travel industry award winning ad campaign for Rail Europe that dramatically increased ticket sales and strengthened the brand position.
• Launched an e-commerce consumer website that increased ticket sales and profitability across all product ranges. The site still remains the most efficient way to book European rail travel.
• Re-branded and repositioned the Wembley venues. Managed all brand usage/development.
• Successfully devised, launched and marketed www.whatsonwembley.com – the first website of its kind and a profitable brand extension for the company.
• Heightened Wembley’s industry profile through trade event sponsorship, innovative trade support packages and PR. Culminated in Wembley Arena winning International Venue of the Year at the music industry Pollstar awards in 2001.
ADDITIONAL INFORMATION:
• Leisure activities include a variety of sporting interests with a passion for motorsport, golf and mountain biking. Other principle interests include travel and a love for music. Plays guitar and is restoring a vintage Volkswagen.
Categories & Skills
Management Consultancy
Categories
Skills
- Advertising Strategy (Marketing Consulting)
- Business Plan Creation (Marketing Consulting)
- Business Plan Creation (Business Consulting)
- Business Planning (Business Consulting)
- Communications Strategy (Marketing Consulting)
- Competitive Analysis
- Cost Reduction
- Customer Care (Business Consulting)
- General Management (Business Consulting)
- Interim Managing Director (Business Consulting)
- Interim Marketing Director (Marketing Consulting)
- International Commerce (Business Consulting)
- Large Company - UK
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Multi-National Organisations
- Networking (Business Consulting)
- New Product Launch (Marketing Consulting)
- PR Strategy (Marketing Consulting)
- Sales Development (Marketing Consulting)
- Small Business Development (Business Consulting)
- SME Sector
- Tender Appraisal
Marketing/Advertising/PR
Categories
- Advertising
- Campaign Management
- Charity Fundraising
- Design
- Events
- Market Research
- Marketing
- Print/Production
- Public Relations
- Security Clearance
Skills
- Above The Line
- Acquisition Marketing (Marketing)
- Advertisement (Design)
- Affiliate Marketing (Marketing)
- Artwork Production (Marketing)
- B2B
- B2C
- Below The Line
- Brand Management (Public Relations - Corporate Communications)
- Branding & Brand Management (Marketing)
- Briefings (Events)
- Brochures
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Case Studies (Public Relations - Copywriting)
- Charity/Not for Profit (Marketing)
- Competition Placement (Public Relations)
- Conferences (Public Relations - Event Management)
- Consultancy (Public Relations)
- Contingency Planning (Public Relations - Crisis Management)
- Copywriting (Public Relations - Newsletters/In-house Journals)
- Copywriting (Public Relations - Publications)
- Copywriting (Public Relations)
- Copywriting
- Corporate Communications (Public Relations)
- Crisis Management (Public Relations)
- Customer Magazines (Public Relations - Publications)
- Editing
- Editorial Planning (Public Relations - Newsletters/In-house Journals)
- Editorial Supplements (Public Relations - Publications)
- e-Marketing (Marketing)
- Event Management (Charity Fundraising)
- Event Management (Public Relations)
- Excel (Microsoft)
- Exhibitions (Events)
- Exhibitions & Conferences (Marketing)
- External Communications
- Feature Negotiation (Public Relations - Media Relations)
- Feature Placement (Public Relations - Media Relations)
- Features (Public Relations - Copywriting)
- Internal Communications (Public Relations)
- Internal Communications
- Local Government Lobbying (Public Relations - Public Affairs)
- Market Research (Market Research)
- Marketing Research (Public Relations)
- Media Buying
- Media Planning
- Media Relations (Public Relations)
- Media Training (Public Relations - Media Relations)
- Merchandising
- Microsoft
- Newsletters/In-house Journals (Public Relations)
- Outlook (Microsoft)
- Podcasting (Public Relations - Web PR)
- Point of Sale Material
- PowerPoint (Microsoft)
- PR Fulfilment (Public Relations)
- PR Measurement (Public Relations)
- PR Strategy Development (Public Relations - Consultancy)
- PR Strategy Implementation (Public Relations - Consultancy)
- Presentation Delivery
- Presentation Preparation
- Press Conferences (Public Relations - Event Management)
- Press Enquiries (Public Relations - Media Relations)
- Press Releases (Public Relations - Copywriting)
- Press Releases (Public Relations - Media Relations)
- Product Launches (Public Relations - Event Management)
- Product Research (Market Research)
- Product Sampling (Public Relations)
- Production Liaison (Public Relations - Newsletters/In-house Journals)
- Promotions
- Proof Reading
- Public Affairs (Public Relations)
- Publications (Public Relations)
- Publications
- Publicity Material (Public Relations - Copywriting)
- Qualitative Analysis (Market Research)
- Quantitative Analysis (Market Research)
- Retention Marketing (Marketing)
- Scripts (Public Relations - Copywriting)
- Seminars (Public Relations - Event Management)
- Seminars (Events)
- Slides
- Sponsorship
- Staff Communications (Public Relations - Internal Communications)
- Strategy Development
- TV (Advertising)
- Videos
- Web PR (Public Relations)
- Word (Microsoft)
Media & Creative
Categories
Skills
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