marketing consultant, Ecommerce consultant, online marketing consultant web.2.0, marketing strategy free lance, free lance marketing consultant, email marketing consultant, seo specialist, seo consultant, brand expert, web.2.0 marketing expert

Multilingual and highly strategic a well-known digital evangelist who has developed innovative strategies for many UK and Continental leading brands across a wide variety of industry sectors.

I have developed extensive experience with 192.com (local search and advertising), iglu.com (travel), IBM, Astra (broadband), social networking sites since 2006 with Passado, Europe's largest social networking site with over 8 Million members, VirtualIbiza.com, Huddle.net, MIAATV.com, ...on b2b and b2c. From acquisition to retention, incl branding and ppc.

This experience covers the following:

-full marketing mix (branding, product mkg, pricing, promotions...), word of buzz, online pr, offline pr

-able to create, and execute, successful marketing strategies across numerous channels and verticals while able to focus the company on key areas of growth.

-Used to highly competitive market space where the market dynamics are changing rapidly.

-high level of understanding of social networking trends and the development of online networking platforms. (i.e Dig, etc..)
i.e Position a project/online company as a/the leader in business collaboration platform

-building and enhancing the brand (branding and strap line exercise...)

-customer acquisition thru online partnerships, blog & satellites, below/above the line mkg, e-pr, emailing (expertise)

-Customer retention, cross selling: Drive conversion of the user-base from trial through to paying accounts and up through to potential corporate accounts

-Commercially orientated marketer, focused on execution

-Develop and lead the marketing/PR strategy and drive the marketing message

-Leverage the concept of 'social business' through thought leadership activities

-Involved in product definition and product development from a marketing/customer perspective

-Leveraging strong relationships with external suppliers

-international marketing

-brand development in the online b2b or b2c arena

-experience and success in a subscription based marketing environment

-driving online exposure and rapid viral growth

-well developed network of senior contacts in the industry globally

-international outlook and understanding of international markets

-early stage/start-up experience, hands-on with entrepreneurial drive



Assisted many leading brands including Adidas Salomon Sports, BT Vision, MTV, Accor Sofitel Group, Tf1, BAA, in taking their digital strategy to a new level of effectiveness and ROI. Accor, for example, enjoyed an increase in revenues of 15% in 12 key overseas markets thnks to the use of recommended ipix technology, whilst BAA’s airport car competition bestofthebest.co.uk reduced its cost of customer acquisition by 100%.

Highly creative. Commercially focused with full business plan, road mapping and p&l experience, capable of managing multi-skilled teams. He is a natural user of the power of the web to enhance any business. Written white papers on digital best practice, emailing strategy, spoken at numerous events and lectured at the DMA.

For 192.com, developed a new and unique search engine ranking strategy for local and verticalized acquisition.

Key achievements:
Pioneered in 1997 the first Online Travel Strategic Focus Group for IBM with Air France, Swiss Air, Rail Europe and Hertz Europe which resulted in the creation of “OTP- The online travel portal”- today OPODO.
Repositioned UK-INFO-DISK ltd, a suite of business information CDs into a single, web based and multi data rich product: 192.com, UK’s largest all in one Directory, Local Search and Social networking website with other 5 million members, winner of Website of the year 2006

In 1999, contributed to the £6M fund raising and developed the commercial activity of IGLU.COM, a specialist chalet hunter website yet to launch, bringing profitability in year one. Today IGLU is a small giant valued at £150 Million with the UK’s largest share of all ski holidays sold online and offline.

Initiated MTV’s world premiere video on demand for PC and Set top boxes with ASTRA Satellites. Trademarked “Entertainment on Demand”.

Re-launched the social networking site VIRTUALIBIZA.COM making it 2nlargest clubbing community in the UK. Initiated discussions for the sale of the business with MTV, Future Publishing. In the same arena, developed the commercial operations for PASSADO.COM, Spain’s largest social network.

In 2007: developed a successful viral pre-launch campaign aimed at corporate for CARPRICECHECKER, today’s UK’s leading price comparison site in automotive resulting in strategic partnership with GoCompare only 3 month after launch.

Launched 20 mini specialist betting sites in 10 different countries including Japan in less than 2 months including the now leading alonsoodds.com and cheltenhambetting.com

PR coups:

In 2004, contributed to the BBC ID checking special Panorama program, profiling 192.com, and resulting the following day in 20000 added visits and a monthly revenue increase of 50%.

In 2000, developed a PR plan with Agency Text100 for IGLU which resulted in Microsoft founder Bill Gates public endorsement of the site.

In 2001, negotiated and acquired for free the image rights of Zinedine Zidane and Madonna for free, arguing for the launch of Astra’s new satellite TV channel

In 2007, obtained the blog of the week mention in newspaper LeMonde for the betting odds coverage in the French Elections. On Election day the Blog received 10000 visits in a single day.


“Jean is simply the best Marketing Director that I have met and worked with.”
Emmanuelle Drouet.
Founder & Board director, IGLU.COM.
Director, Amazon Europe
Coach, Paris Chamber of Commerce

“Jean brings together 3 critical characteristics that drive success; passion, knowledge and his persuasive skills.
He builds relationships fast and has a strong network to underline this fact. I see him succeeding in all environments.” (April 5, 2006)
Athar Qureshi.
PWC Strategic Consultant – M&A. Clients include 192.com, Zanox, Buying Team.



CONTACTS

CEO’s, MD’s and Directors of some of the most successful actors in Digital:

- Advertising and creative agencies (from ad.com, Adviva, - Adlink, Adpepper, Realmedia, Euroclick, Zanox, to Profero, Mediarun, Carat, Grey)
- Leading websites: Google (Strategic partnerships Europe, Product mkg Europe) Yahoo! (partnerships, marketing), MSN (bus. dev UK & Europe) Ebay (Germany), Ask.com, Autotrader, Hotels.com/Expedia, Lycos (partnerships UK), Myspace, Netlog/Facebox (largest European social network) 888.com, bingos.co.uk etc..
- Entertainment platforms/communities: MTV Europe, MTV France, MTV Italy, Vivendi Universal UK, Gaydar, Passado.com, Peacefulfish ltd
- Publishers, and telcos: Emap, BT Interactive TV, Which, Orange, France Telecom, Telefonica
-Travel industry: Air France, Opodo, Thomson, cheapflights.com
-Betting: bettingdirect.com, skybet, Ladbrokes
- Technology/telecoms/other Media: Astra, Opera, Falk adserving/email, Comscore, Onspeed, TF1, Channel 4, The cloud, Pioneer, Nike Marketing EMEA, Skype (prod mkg), Barablu (voip)
-Consulting & data providers: Axciom, , Business & decision, IPT, Datalocator, Consodata, ePerformance
-Asset Management, VCs: Eurohypo London, Marcol Group London, Eurosecurities London, LTF London, Paribas L’atelier Paris, Zouk Ventures, Index Ventures, Eden Ventures


permanent positions previous to contracting

October 2003 – Mars 2006 192.COM - London
CCO UK’s largest people search
Team Management: marketing: 4 – business development: 1 – call centre: 08
Reporting: Board of Directors

• Launched the company’s advertising revenues
>New revenue line of 35K per month after 2 months
>Signed direct client incl. Easyjet , Dolland & Aitchison, BCA, 888.com
>overall adv revenue of £500K on the first year of advertising trading
• Re-launched the affiliate revenues: Datalocator, Zanox..
>+ 180% in less than 6 months to £600,000
• Launched the company’s first CRM program incl. email sponsorship
> 40K/month and lower unsubscribe rate of 0.3%.
• Launched white labels and co-brands (192 Dating, 192 Hotels, 192 Going out) with Datingdirect, Hotels.com, Toptable
• Increased overall site usage by + 60% in one year
• Launched 192 mobile search with child tracking resulting in great PR

Total 5 Million members - one largest UK’s customer database – £20M TO

July 2001 – September 2003 ASTRA (Europe Online) Luxembourg, London
VP Sales, Product & Marketing EMEA Broadcast -red button -VOD
Team: 12 - Responsible for all sales: online, call centre, retail in 10 countries
Reporting: CEO & Founder

• Defined new target groups and territories including Russia
• Signed on demand content partnerships with Eurosport, MTV (World Premiere for broadband), Fox Movies, PlayboyTV, Eurotiptv
• Signed 50+ web partnerships worldwide i.e Yahoo! Movies.
• Acquired the rights of Zidane with Allsports Inc. and Madonna with MTV New York subsidiaries for worldwide advertising print & tv launch.
• Recruited 2 Million new customers online and offline (Rewe, Carrefour)
• Increased the subscription sales by 200% & VOD sales by 100%

Total increase of 50% in revenue - £37M

November 1999 - April 2001 IGLU.COM - London (UK's largest ski holiday company)
Country Manager Founding team, online travel agency
Increased the site’s traffic by +100% in less than 8 months and increased turnover by 40% in a single year: £10M. Shareholder.

• Signed £1M consumer sales package distribution deal with Intersport
• Signed pan European ski travel engines for Yahoo!, Wanadoo, Lycos
• Sponsored Snowboarding World Championships & Olympic champion
• Developed 4 product lines: IGLU Hotels, IGLU Golf, IGLU Villas
• Co-developed the business plan for investment & presented to Paribas

April 1997 - November 1999 Interactive Media (IBM) London,
Ecommerce Consultant

Signed Air France, Salomon sports, Accor, Zermatt Tourist and Hotel Board.
Promoted IPIX in the Leisure and hotel industry in the UK and the EMEA.

Assignment History

(This Seller has recently been shortlisted or contracted for the following people4 assignments)

• Marketing Strategist: Help with putting together a digital marketing strategy. Looking to meet up in London, or okay if you are based in Sussex or Kent. Start date asap.
• Marketing Consultant: I am looking for an individual who has extensive experience creating marketing strategies for Internet start-ups. Your experience will lie in creating marketing plans that have grown social networking, community, classifeds, auction or directory sites from virtual unknowns to every day utilities. I plan to launch a local classifieds site to rival the likes of Gumtree, Craigslist and Thomson. It will be a classifieds site but with a social networking element to it as well.
• Customer Retention Consultant: Customer retention project in retail pharmacy. Figurehead pharmacist is transfering to newbus and needs patients to follow. Needing to plan campaign with immediate start.
• Advertising Sales: I am considering outsourcing the advertising sales on a new web-based business I've recently set up. I'm looking for a committed professional sales person who can sell banner ads on our site, maintain key accounts, and help us hit our revenue targets.

Freelancers, Contractors & Consultants that have been shortlisted with this Seller: