The Icarus Project was formed in 2007 to provide businesses and their employees with a range of interim management and sales leadership services focused on revenue improvement, profitable growth and personal development.

Contracts and Projects include:
IQ Media Group - Interim Sales and Business Development Director
- Generation of new business revenues through the implementation and management of defined and targetted sales activities.


Sensory Interactive - (Dallas, Texas) EMEA Associate
- Strategic UK and European Business Development


XN PLC / GSBC - Interim Sales Director
- Market Assessment in Leisure and Retail
- Business development objectives and strategy


Medic Media
- Project scoping
- RFP production
- RFI analysis and recommendations
- Business Development objectives and strategy

Key member of the Board responsible for all UK Sales strategies and activities. This included managing key aspects of the integration with Mood Media, and the development of pre and post merger strategies and objectives.

Key elements and achievements included:
- Work within the senior management team to develop, manage, communicate and deliver UK Company strategy.
- Develop strategic sales, marketing and operational objectives
- Establish targets, manage budgets and evaluate performance
- Lead and manage sales and support teams, with a focus on coaching and team development
- Establish new accounts and maximise revenue from existing accounts
- Maximise DMX presence in a variety of market sectors including retail, leisure, hospitality, health and fitness
- Establish an effective and efficient UK sales organisation, focused on lead generation, new business development and strategic account management.
- Introduced new sales methodology and reporting procedures
- Retained largest retail client from position of great risk
- Achieved 05 budgets and at time of leaving was on target to achieve 06 EBITDA budget

Primary responsibility involved the management of a sales team, consisting of account managers and new business executives, with a joint annual target of £4m. In addition I instigated and headed up an initiative to investigate the opportunity for In Store Digital Media (ISDM) within Torex Retail and managed the subsequent introduction of ISDM into the business.

Key elements and achievements include:
- Restructuring of the sales division to improve communication between sales, pre sales, post sales, implementation and support.
- Achievement of 2004 end of year target.
- Recruitment of key account managers and new business executives.
- 2005 budget and forecast planning
- Led investigation into the ISDM market and the potential opportunity to Torex Retail
- Preparation and presentation of ISDM Business Proposal.
- Developed ISDM Business partner relationships with software and solution partners including IQ Group and IBM
- Integrated the ISDM solution offering into the Torex Retail portfolio including product literature and web page content.
- Development of ISDM business pipeline, with forecast of 350k in 2005

Key elements and achievements included:
- Implementation of a direct sales model to enable Sharp to deal directly with end users.
- Recruitment and development of business partners to increase the Sharp product offering.
- Marketing of the Sharp brand and the re-positioning of Sharp Electronics within the EPoS market.
- Responsible for winning key accounts, such as UDV and Haagen Dazs, valued at over £300k.
- Introduction of a VAR recruitment programme to introduce additional routes to market, and the subsequent introduction and management of VAR recruitment roadshows.
- Development and day-to-day management of the VAR channel, with 10 recruited resellers.
- Recruitment of new business managers and VAR channel managers to further increase revenues
- Achieved sales performance award for over achievement of target April – September 2000