• Development & launch of B2B marketing literature & corporate website
• Sales support and guidance

• Establishing own company offering cost effective, strategic and convenient online and offline marketing consultancy & services to clients
• Providing services to Tripp - the luggage retailer in Debenhams, Swimming Nature - the UK’s largest independent provider of swimming tuition & GMG Vending – a small drink & snack vending B2B client.

OBJECTIVES
• Develop five year marketing strategy and plan to develop e-commerce businesses.
• Direct online & offline marketing including advertising, PR, sponsorship & promotions
• Reinvigorate, recruit and develop online team including call centre & customer services
• Develop a competitive strategy for tripp.co.uk with a differentiated core proposition
• Development of new corporate website including product brand support
• Launch e-commerce sites in International territories (Ireland, Germany and Australia)

ACHIEVEMENTS
• Re-launching e-commerce businesses, currently tracking +100% year on year
• Developing online marketing, including pay per click, SEO, directory, affiliates & email
• Developing new online product ranging strategy incorporating new & exclusive brands
• Securing promotional opportunities with Debenhams online through homepage support
• Launch first advertising brand campaign since 2004, featured in the Evening Standard

• Management of all marketing communications including offline and online advertising
• Rewriting all copy for website, brochures and all printed materials
• Creation and project management of new website look and feel re-launch
• General marketing consulting including development of proposition and brand identity

ACHIEVEMENTS
• Introduction of regionalised pay per click campaign, doubling new online bookings
• Development of two major integrated campaigns comprising online search, outbound email, website content, SMS, direct mail, door-to-door flyers, press and point of sale
• Launch of accessible promotions including free first lessons and referral scheme

ACHIEVEMENTS
• Brand & product development of broadband, telephone & digital TV service
• Preparing launch of Digital television service at major event incorporating sponsorship, outdoor advertising, printed materials, promotional items, staffing & logistics
• Developing TV channel brand advertising campaign & communications plan including events (EuroPride and Brighton Pride), PR, press media selection, online and outdoor
• Launch of company websites at pridedigital.co.uk and thepridetv.com
• Set up and run a press office, with contact liaison, distribution and monitoring service
• Press release production and follow up securing coverage including Marketing Week, Campaign, Brand Republic, What Satellite, Digital Spy and Creative Match
• Producing internal marketing & corporate literature including company profile, biographies and stationery for Pride TV (channel) and Pride Television Networks Ltd

EXPERIENCE
• Responsible for all aspects of International marketing strategy in a new start up
• Implementation of all B2B & B2C promotion including exhibitions and public relations
• Developing trade & consumer e-commerce websites including call centre & fulfilment
• Project managing initiatives including planning, co-ordinating & performance controls

ACHIEVEMENTS
• Organising UK consumer launch at the Ideal Home Show including staffing, online competitions, direct promotions, stand design and press releases
• Coverage including ABC News, Chicago Tribune, Maxim, Observer & Men’s Health
• Earning three awards including Innovation Honours at the 2006 International CES
• Managing trade launch at the CES, generating over 400 leads & $500K in orders
• Developing direct marketing database of 5000+ prospects and specifying software
• Supporting B2B development including outgoing email campaigns, competitive analysis, international pricing, product specifications, trade brochures and samples
• Developing all product packaging, literature, presentations, documents & reports

EXPERIENCE
• Marketing strategically and across all aspects of the mix, including product launches
• Influencing strategy, developing & implementing marketing & communications plans
• Leading and motivating team of up to six, providing support and development
• Providing customer insight & market research
• Developing product brand portfolio and driving NPD strategy
• Establishing distribution channels including e-commerce
• Promotion through own advertising, joint opportunities, media & PR
• Managing direct marketing including brochures, mail order and Nectar
• Commercially responsible for forecasting, budgets, evaluation and P&L

ACHIEVEMENTS
• Establishing a new £30M turnover retailer & consumer goods manufacturer
• Developing Tripp’s first award winning advertising campaign with Leagas Delaney
• Set up a customer insight function with bi-monthly personal interviews in store
• Negotiating Debenhams TV & press advertising, brochures & direct marketing
• Launching all aspects of tripp.co.uk - the highest turnover branch in three months
• Launching a tactical promotion calendar with events, retail offers & advertising
• Arranging market research including GfK, PressWatch & Mintel
• Partnering with Publicis Blueprint for the most widely read UK fashion magazine
• Earning positive PR including press & live radio interview on BBC London
• Driving “added value” NPD to maintain positioning including Jasper Conran
• Consolidating the unprofitable catalogue & mail order businesses

• Direct & manage all in-store marketing including creative design & brand development
• Re-brand all communications including product design, packaging & ticketing, stationery, display materials, head office refit & a new display showroom
• Redesign corporate identity including re-development of the brand logo
• Developing product brands including Globetrotter, Jasper Conran & Joseph Verity
• Developing a clear POS hierarchy, designing & launching a concept interactive store

• Responsible for all visual merchandising including budgeting & performance analysis
• Launch of DVD & digital broadcasting technology in store
• Development and roll out an American warehouse-style destination store format

• Manage the integration of shelving & storage ranges into newly acquired Texas
• Pioneering launch of in-store furniture at Homebase