- Responsible for developing strategy and implementing company's e-commerce initiatives
- From standing start, built team of 15 e-commerce specialists
- Devised and implemented e-commerce insurance product development standards, processes, procedures and MI
- Devised and implemented e-marketing standards, processes, procedures and MI
- Implemented/maintained 35+ specialist brochureware websites
- Implemented 30+ “Quote & Buy” products (wholesale/direct/white label)
- Implemented email marketing (wholesale/direct), search marketing and affiliate marketing programmes
- Managed 15 staff and budget of £1.4m (ex internet marketing budget)
- Delivered a 2,500% increase in e-commerce GWP over 4 year period

- Board of management member of start up software company
- Devised and implemented Corporate Strategy, Forecasts and MIS
- Devised and implemented launch campaigns for new products including PR, Advertising, Direct Mail, Email, Roadshow and Trade Event activity
- Acted as key speaker at roadshows, trade events, press events etc
- Sourced and implemented added value benefits with Strategic Partners
- Implemented ongoing customer satisfaction survey and monitoring
- Managed 4 staff and annual marketing budget of £280,000 (on target)
- Within 3 years established company as an award winning, leading brand name and facilitated company’s achievement of becoming the fastest growing software house and 4th largest in the industry with over 12% market share.