Freelance Owner/CEO London, Greater London, UK

My particular interests are of Marketing in general particularly through the line campaigns as well as product marketing.

My core skills include the following:
Ability to think strategically and good at execution
Ability to innovate
Good interpersonal skills
Strong verbal and written skills
Strong attention to detail
Ability to manage multiple tasks and prioritise appropriately
Self Starter that takes ownership of portfolio
Ability to work under severe pressure and deliver on deadlines
Ability to adapt to constantly changing environment
Strong business acumen

Rating:	Unrated (New)
Hourly Rate / Cost:	£50.00 per hour
Daily Rate / Cost:	£375.00 per day
Available From:	Now
Seller ID:	262891

[ Top | CV | Skills ]

CV (Curriculum Vitae) / Résumé

Over the last two years I have run my own marketing company specialising in aiding companies where there were a lack or shortage of skills to complete jobs. My main client was Absa (0% owned by Barclays) where I carried out Product Marketing Management products as well as Events and Promotions. Previously I worked for Absa running the Home Loans portfolio and focussing on all aspects of marketing particularly growth and through the line campaigns. Before that, I worked for Standard Bank where I was in charge for all marketing in the African continent.

Employment History

(Apr 2006 to Apr 2007)

Owner/CEO

Cape Town, South Africa

Started own closed corporation in order to fulfil client’s marketing needs that they were unable to complete internally due to lack of skills or resources.

 Started, developed and market own company, Ke Monate.
 Develop Marketing Strategy for clients
 Complete Competitor Analysis for individual companies
 Ensure correct and effective Corporate Identity
 Hold Events
 Align client company with effective incentives for internal staff and customers
 Provide effective and relevant corporate gifts
 Develop and provide PR for clients to increase corporate awareness and image.

(Aug 2004 to Mar 2006)

Marketing Specialist

Johannesburg, South Africa

Responsible for the Absa home loan brand as well as the growth of the home loan book through pure marketing functions and campaigns.

Marketing Strategy Implementation
 Conceptualisation and implementation of yearly marketing campaign and implement and adjust accordingly throughout year.
 Development and implementation of campaigns (above-the-line, below-the-line and online) including preparation of detailed communication briefs, and providing solutions to meet specific communication objectives
 Partner relationship management to ensure integration of marketing activities and co-branding strategies with each of the partners.
 Responsible to integrate CRM into overall marketing mix
 Implement online campaigns
 Ensure effective communication and customer buy-in

Co-ordination of marketing activities
 Develop and manage marketing plans
 Manage the project budgets
 Ensuring deadlines are met timeously
 Provide regular feedback with team members
 Post campaign ROI
 Preparation of monthly and quarterly reports
 Translate research results into appropriate marketing actions
 Monitor competitor environment as well as market activities/trends and translate into appropriate actions
 Liase and interact on a proactive basis with other functions e.g. Business Unit, operations, branches, training, call centre

Brand Management
 Brand Custodian for Absa Home Loans
 Ensure thorough understanding of Corporate Identity and Implementation in all executions.
 Ensure consistency across brand

Managing Relationships
 Liasing and co-ordination of creative briefs with agencies
 Presentations to senior management forums
 Negotiation and conflict management
 Liaison with numerous external agencies/suppliers and various internal divisions within the Absa Group.

Professional Qualifications

Bachelor of Business Science (2001)
University of Cape Town
Honours: Marketing
Encompassing Retail Marketing, Service Marketing, Marketing Strategy, Consumer Behaviour, Advertising, International Marketing, Industrial Marketing, Tourism Marketing, Information & Technological Marketing, Environmental Marketing
Honours Thesis: Marketing of Internet Banking in South Africa
Majors: Economics, Information Systems and Marketing

Education

(Jan 1996 to Dec 2001)

University of Cape Town

Roedean School

Matriculation Exemption (1995)
Roedean School, Johannesburg, South Africa
English, Afrikaans, French, Mathematics, Geography and Science.

CV

EDUCATION: Bachelor of Business Science (2001)
University of Cape Town
Honours: Marketing
Encompassing Retail Marketing, Service Marketing, Marketing Strategy, Consumer Behaviour, Advertising, International Marketing, Industrial Marketing, Tourism Marketing, Information & Technological Marketing, Environmental Marketing
Honours Thesis: Marketing of Internet Banking in South Africa
Majors: Economics, Information Systems and Marketing

Matriculation Exemption (1995)
Roedean School, Johannesburg, South Africa
English, Afrikaans, French, Mathematics, Geography and Science.

SKILLS: Crisis Management
Media Training
Presentation & Lifestyle Skills
Microsoft Office (Word, Excel, PowerPoint, Access, Publisher)
Qwark Express (Design Software)
PowerBuilder (Programming Software)
Html
File Maker 5.0 (Database Builder)

CORE ATRIBUTES: Ability to think strategically and good at execution
Ability to innovate
Good interpersonal skills
Strong verbal and written skills
Strong attention to detail
Ability to manage multiple tasks and prioritise appropriately
Self Starter that takes ownership of portfolio
Ability to work under severe pressure and deliver on deadlines
Ability to adapt to constantly changing environment
Strong business acumen

WORK EXPERIENCE:

Company Name: Ke Monate
Position: Owner & Manager
Dates: April 2006 – March 2007

Responsibilities
Started own closed corporation in order to fulfil client’s marketing needs that they were unable to complete internally due to lack of skills or resources.

 Started, developed and market own company, Ke Monate.
 Develop Marketing Strategy for clients
 Complete Competitor Analysis for individual companies
 Ensure correct and effective Corporate Identity
 Hold Events
 Align client company with effective incentives for internal staff and customers
 Provide effective and relevant corporate gifts
 Develop and provide PR for clients to increase corporate awareness and image.

Company Name: Absa Bank (Barclays)
Position: Marketing Specialist for Home Loans
Dates: August 2004 – March 2006

Responsibilities
Responsible for the Absa home loan brand as well as the growth of the home loan book through pure marketing functions and campaigns.

Marketing Strategy Implementation
 Conceptualisation and implementation of yearly marketing campaign and implement and adjust accordingly throughout year.
 Development and implementation of campaigns (above-the-line, below-the-line and online) including preparation of detailed communication briefs, and providing solutions to meet specific communication objectives
 Partner relationship management to ensure integration of marketing activities and co-branding strategies with each of the partners.
 Responsible to integrate CRM into overall marketing mix
 Implement online campaigns
 Ensure effective communication and customer buy-in

Co-ordination of marketing activities
 Develop and manage marketing plans
 Manage the project budgets
 Ensuring deadlines are met timeously
 Provide regular feedback with team members
 Post campaign ROI
 Preparation of monthly and quarterly reports
 Translate research results into appropriate marketing actions
 Monitor competitor environment as well as market activities/trends and translate into appropriate actions
 Liase and interact on a proactive basis with other functions e.g. Business Unit, operations, branches, training, call centre

Brand Management
 Brand Custodian for Absa Home Loans
 Ensure thorough understanding of Corporate Identity and Implementation in all executions.
 Ensure consistency across brand

Managing Relationships
 Liasing and co-ordination of creative briefs with agencies
 Presentations to senior management forums
 Negotiation and conflict management
 Liaison with numerous external agencies/suppliers and various internal divisions within the Absa Group.

Company Name: Standard Bank
Position: Country Marketing Manager for Stanbic Africa
Dates: November 2003 – July 2004

Responsibilities
Responsible for the provision of marketing management support to head office business functions during the development & implementation of product, channel, proposition & service projects

 Manage the marketing for both the retail & wholesale business functions at Stanbic Africa head office
 Manage the development and implementation of the marketing elements for the introduction of new proposition across the Stanbic Africa network
 Support country marketing managers during the launch of new propositions & products
 Manage the development and implementation of the marketing elements for Head office product, channel, proposition & service projects
 Manage the development and implementation of pan-Africa marketing collateral (i.e. cheques, decals)
 Design of product tangibles (card designs, physical packaging, etc.)
 Manage & co-ordinate the interaction with internal and external marketing suppliers
 To prepare and manage the head office marketing projects budget
 Ensure that the necessary approvals & processes are followed

Company Name: Pepper Press
Position: Marketing Project Manager
Dates: August 2003 – October 2003
Pepper Press is a communication company that consults to companies regarding company strategy, internal marketing and media relations

Responsibilities
Company Strategy
 Enhance Pepper Press Company Strategy and infiltrate into everyday practise
 Develop 5 year goal and marketing strategy
 Create proposals for identified training programmes
Project Management
 Develop and co-ordinate ‘Innovation Program’ for Nedcor (To be rolled out January 2004)
 Develop and co-ordinate ‘Internal Marketing Campaign’ for Sizwe Ntsaluba

Company Name: The Marketing Game (TMG)
Position: Account Executive
Dates: June 2003 – August 2003
TMG is a marketing agency that concentrates mainly on internal marketing for The Banking Sector.

Responsibilities
Internal Marketing for Nedbank Branches
 Manage country-wide programme to infiltrate Nedcor’s new brand experience and previous training through the mechanism of creating movies.
 Co-ordinate, communicate and motivate all Nedbank branches
 Co-ordinate and provide input for creation of training videos

Internal Marketing for Nedcor Credit Division
 Co-ordinate Inter-Active Programme to improve internal service and relationship with other divisions through a combination of Inter-Active workshop sessions as well as activities and events which drive home messages.
 Ensure continuous communication with training facilitator and Nedbank Client at all times

Company Name: Independent Schools Council (London & South East)
ISCis is an information service for public schools in the London & South East area offering services to both parents and schools in order to co-ordinate and enhance the education system.
Position: Marketing Co-ordinator
Dates: January 2002 – April 2003

Responsibilities
Exhibition & Event Organistation
 Worked closely with Marketing Manager to develop strategies for maximizing
Revenue from advertising and exhibitions space.
 Co-ordinated the organisation of exhibitions and events including bookings,
Budgets, mailings to schools, liaison with venue, liaison with schools, event promotion and post-event feedback.
PR
 Assisted and reported to the Press & Public Relations Officer and liased with the National ISC Press Office.
 Drafted and distributed press releases for exhibitions and events and others as required.
 Co-ordinated distribution of press releases by email and post.
 Dealt with correspondence with local media for exhibitions and events and other promotional activities to maximize media coverage.
Market Research
 Researched parent profiles to aid individual school’s marketing.
 Provided continuous research of perceived ISCis services by consumers (both parent and schools) in order to enhance services.
Database
 Formulated Datacapture Reports for Schools.
 Compiled all internal database user reports, monthly and quarterly analysis.
 Enhanced Internal Database Maintenance.

Advertising
 Implemented agreed strategies including co-ordinating and selling advertising and exhibition space, administration and maintenance of commercial advertisers database and mail-outs.
 Provided of supporting advertising literature.
 Promoted & sold Advertising in ISCis services including Event Sponsorship and Handbook Advertising.

July 2001 – Dec 2001
Conducted Interviews, compiled and completed Thesis for BBusSc Honours Degree Entitled “Marketing of Internet Banking in South Africa.”

Company Name: Trialogue, Cape Town, South Africa
Trialogue service niche markets through research, analysis and business strategy specializing in e-commerce, corporate social investment and printing industries.
Position: Research Analyst
Dates: Oct 2000 – Jun 2001

Responsibilities
 Conducted primary research, gathering qualitative and quantitative data from telephone surveys, personal interviews, in-depth interviews and panels.
 Approached and managed in-depth interviews with Blue Chip Corporates such as Standard Bank and ABSA.
 Analyzed, evaluated and collaborated primary and secondary data.
 Converted information on banking, insurance, retail, property, health and recruitment sectors into useful knowledge for E-Commerce Handbook for business leaders.
 Performed E- Commerce presentations to South African Chamber of Commerce.

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Freelance Owner/CEO London, Greater London, UK

CV (Curriculum Vitae) / Résumé

Employment History

Owner/CEO

Marketing Specialist

Professional Qualifications

Education

University of Cape Town

Roedean School

CV

Categories & Freelance Skills

Marketing/Advertising/PR

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