Market/Marketing/Insights Researcher

Qualifications
▪ A self starter, organized, committed and meticulous. Efficient leader as well as a dedicated team player. Polished presentation, interpersonal and facilitation skills.
▪ Professionally skilled in Market Research (Qualitative & Quantitative - B2B, B2C sectors), Advertising (Online, ATL, BTL), Marketing (Strategic, Operational), Client Acquisition/New Business Development and Servicing.
▪ Very good knowledge of Google Adwords Advertising, Microsoft Office and Windows-based computer applications.
▪ Approved HSMP VISA for United Kingdom (UK).

Professional Experience
MANAGER - CLIENT ACQUISITION & SERVICING (INTERNET & OFFLINE ADVERTISING)
Brand Portrait Consulting Pvt. Ltd, Chennai, India

May, 2007 – Dec, 2007
­ Heading the Online division for the Southern region of India including client acquisition and servicing (campaign budgeting, team briefing, strategizing, scheduling and execution).
­ Handling divisional level operations like talent acquisition and retention.
­ Market research
­ Market research engagements for internal ventures and industry tracking for new business. Market / Marketing research for existing clients on respective sectors of interest (Market estimation, competition profiling and tracking studies). Advertising effectiveness engagements for Search Engine Marketing campaigns.
­ Cold calling for new business leads
­ Scheduling meetings with key decision makers in the company namely CEO, CFO, COO and/or Marketing/Advertising/Corporate Communications Head. Coordinating with team for cold calling.
­ Project presentation
­ Presenting Brand Portrait Digital (BPD) capability profile to decision makers for awareness. Preparing ad-hoc ppt presentation for individual firms explaining services, custom advertising campaigns offered by BPD. Preparing RFPs (Request for proposal) for potential clients. Presenting the same to clients. Preparing presentations of creative, campaign strategy and presenting the same to clients.
­ Search Engine Marketing
­ Conducting effective SEM campaigns for clients.
▪ Budgeting, forecasting campaign performance, assessing creative for ads, managing micro site development team, launching campaign, performing web analytics for campaigns, optimsing campaigns on performance basis.
­ Status updates
­ Providing weekly/monthly status updates (excel reports) to Director / Agency Head.
▪ Current project(s) status in terms of creative, work completed, billing, cold calls and potentials clients. Initiatives for acquiring new clients for marketing.
­ Marketing initiatives
­ Cold calling for business, Mass e-mailers (Creative assessment and engagement tracking), direct meetings.

ACCOUNT EXECUTIVE, PROJECT MARKETING (REAL ESTATE SERVICES)
Cushman & Wakefield India Pvt. Ltd, Chennai, India

September, 2006 – May, 2007
• Market research
o Identify growing / expanding IT/ITES companies through market research and industry network (CWI employees, International Property Consulting (IPC) firms & local brokers). Competition research to understand mandate project marketing initiatives by other IPCs in India. Price tracking engagements to continuously gauge leasing rates in the market depending on supply vs. demand.
• Cold calling for new business leads
o Scheduling meetings with key decision makers in the company namely CEO, CFO, COO and/or Infrastructure Head.
• Project presentation
o Presenting CWI mandate projects to decision makers of IT/ITES companies for project awareness. Preparing ad-hoc ppt presentation for individual firms explaining USP’s of projects marketed by CWI. Preparing RFPs (Request for proposal), leasing agreements for potential clients. Presenting the same to clients. Preparing marketing presentations, proposals to acquire new business from mandate marketing of IT/ITES parks by CWI.
• Project Visit
o Organising project site visit for interested IPCs, local brokers and IPCs. Presenting the USPs, infrastructure of the project to visitors.
• Status updates
o Providing weekly/monthly status updates (excel reports) to National Head Project Marketing on
▪ Current project(s) status in terms of leasing, cold calls and potentials clients. Initiatives for picking new projects for marketing.
• Marketing initiatives
o Cold calling for business, Mass e-mailers, Advertisement hoardings, online advertising , Creative assessment and engagement tracking, Road shows.

EXECUTIVE, MARKET RESEARCH (B2B & B2C) BASED CONSULTING
Feedback Business Consulting Services Pvt. ltd, Bangalore and Chennai, India

June, 2004 – August, 2006
­ Consulting and custom research for governmental and non governmental organisations.
­ End to end project involvement beginning with engagement scheduling, resource allocation, data collection, analysis, interpretation, report writing up to client presentation. Led a project team of eight analysts.
­ Specialized in ad hoc, industry specific research (market size estimation, best practices, growth potential, competitive environment, buyer behaviour, channel practices, regulatory framework, SWOT analysis), location and feasibility analysis, satisfaction analysis, concept testing, tracking engagements (competition, customers, products, price), industry snapshots, partner identification, opportunity assessment, updating database, opportunity briefers and business plans.
­ Experienced across varied industries like automotive, construction, chemicals and plastics, electricals and electronics, food, general engineering, heavy engineering, glass, metals, oils and gas, paper and printing, steel, IT, telecom, textiles and so on.

Education
POST GRADUATE DIPLOMA – EXECUTIVE PROGRAM, (2006- 2007)
Loyola Institute of business Administration (LIBA), Chennai, India
­ Major: International Business (CGPA: 6.42/ 9.0)

BACHELOR OF ENGINEERING – (2000-2004)
Karunya Institute of Technology, Bharathiar University, Coimbatore, India

­ Major: Production (CGPA: 7.53 / 10.0 )
­ Project: Electro deposition of nano structured cobalt particles on copper thin films for MEMS.

I T Skills
Proficiency: 4 on scale of 5
­ MS Office
• MS Power Point & MS Word- report writing, data tables, charts and graphs.
• Excel - data tabulation, analysis, report generation, charts and graphs.
­ Capable of generating crystal report for analysis, interpretation and report writing from dot net platform.
­ Search engine marketing (SEM), pay per click (PPC) and advertisement tracking reports.
• Capable of generating Search Engine Marketing reports, generating action script reports for ad tracking