Made up of three companies in very diverse markets – Promotional Products (Promotional Merchandise), Imaging (Design, Print & Photo Gifts) and Sisushi (Restaurant). The role involves devising clear marketing plans for each of the companies and implementing the strategies (within budget) into their respective marketplaces – a mix of both B2B and B2C. Due to the diversity of the Group’s operations my role involves:

• Marketing strategy development
• Prospect targeting and sales support (including creative pitches and tenders)
• Internal & external marketing communications and campaign management (website development, company literature, sales promotions, e-shots, direct mail, advertising, PR, Exhibitions).
• Managing online marketing campaigns.
• Exploiting potential partnerships and business opportunities.
• Database Marketing
• Brand Management
• Managing all design jobs across the Group.
• Market research & analysis

MAIN ACHEIVEMENTS:

• Developed and launched a lunchtime healthy takeaway concept for Sisushi.
• Develop, launched and managed Sushi making events in the corporate event marketplace
• Instrumental in setting up the distribution of Sisushi products through Leeds University Student Union.
• Launched and event managed Baskind Promotions first ever supplier exhibitions across two sites – which generated a 580% ROI.
• Focused the Baskind Promotions sales force through clear customer segmentation.
• Developed and launched the Ecokind brand within the promotional merchandise marketplace.
• Developed and launched transactional website

Undertook a 3-week intensive competitor research project for key product/service areas. Developed and built an easy-to-use competitor database which could be populated and updated internally on an ongoing basis. This research has enabled them to evaluate its positioning in each of its key sectors.

Operations are split into three distinct areas – artwork & reprographics, brand strategy and design, and brand implementation software. All of these services are targeted towards the retail and fmcg sectors. My role was to market each of these areas, which involved:

▪ Marketing analysis & strategy development
▪ Research, collation and dissemination of business critical industry data
▪ Prospect targeting and sales support (including creative pitches and tenders)
▪ Internal & external marketing communications and campaign management (website development, company literature, internal newsletter, direct mail and PR).
▪ Working closely with Canadian sister company to ensure brand / marketing consistency.

MAIN ACHIEVEMENTS:

 Restructuring the marketing of the organisation into three distinct brands (Watt, Gilchrist & Odin) that communicated to different audiences.
 Creating a central research information resource for all areas of the business to tap into.
 Significantly improved internal communications via intranet and newsletter.
 Establishing the Watt brand in the UK design marketplace and re-establishing the Gilchrist brand in the print marketplace after years of neglect.
 Bringing the sales and marketing functions of UK and North American operations closer together.
 Writing professional proposals that have resulted in £1m+ business wins.

Is part of the Adare Printing Group and offers direct mail and print management services to the Financial, Public Utility, Express Courier, Government, Retail and Healthcare sectors. My role involved:

▪ Recruiting and managing a marketing team of three
▪ Marketing strategy development
▪ Corporate identity (company completely rebranded from WBF)
▪ Internal & external marketing communications (literature, website, PR, tender proposals, advertising, corporate hospitality, exhibitions, direct mail, conferencing)
▪ Market research (industry, competitors, customer satisfaction)
▪ Worked on Adare Group-wide projects (website, newsletters and promotional literature)