SKILLS AND ACHIEVEMENTS

Sales, Negotiation and Key Account Management
▪ Negotiated and Group contract responsibility for a €2m pan-European contract with BP to supply process instrumentation to all European refineries.
▪ Lead team in negotiation of €1m European contract with Rhodia Group to supply process instrumentation to UK, France and Germany.
▪ Negotiated €0.5m supply contract with Shell Exploration for supply of process instrumentation to UK offshore sites.
▪ Lead team that successfully negotiated UK side of €1m European contract with Arla Foods to supply process instrumentation displacing major competitor.
▪ Specified and lead implementation of CRM system in the UK providing the first, unified view of the customer base across the Company delivering exceptional customer service levels.
▪ Consolidation of business and growth of the distribution channel in UK and Ireland from 6 to 25 distributors.

Leadership
▪ Lead commercial, finance and operations teams on integration of two UK subsidiaries into one unit. The combined Company delivered the combined turnover of the previous two Companies without the loss of a single client.
▪ Coached and trained UK commercial team of 12 in segmented approach to Key Account management.
▪ Coached and trained internal and external commercial teams on products and application.

Marketing
▪ Introduced team to segmentation of customer and product base leading to a 10% increase in UK net profitability.
▪ Lead on UK brand integration of two combined operating units with loss of one brand and successful promotion of new brand using Value-Based Marketing techniques.
▪ Effected change in commercial offering leveraging multi-channel approach. Routes to market re-defined based on product and customer segmentation delivering lower transaction costs and higher customer loyalty.

Commercial Acumen
▪ Responsibility for UK P&L of £2m, reporting directly to main Group Board members in Switzerland.
▪ Developed and created a new, successful strategy to sell system solutions as well as discrete products delivering increased customer retention and growth.
▪ Return to profitability of Baumer Bourdon-Haenni in 12 months after many years of loss-making activities by implementing strict cost controls and re-organisation of commercial team.
▪ Negotiated working capital requirements with UK Banks and other stakeholders to ensure smooth running of UK operation.
▪ Full experience of business start-ups including:
• Company Legal formation
• Registration with all Tax Authorities
• Company Secretarial requirements
• Intellectual Property registration
• Employment Law
• Development of procedures and systems for specific industry