To define and implement marketing communications, both internally and externally, in preparation for the incoming media officer. Audiences included press/media, specific sectors of the general public and all levels of Force staff.

Initiatives included improvements to radio and local press relations, community partnerships and internal team relations.

To establish and implement a re-branding programme to pull several European subsidiaries of this US-based library services provider into a single profile based on the US parent company (not-for-profit).

Initiatives included European staff road shows, management of European trade show launches and re-alignment of marketing across all media (internal/external) and audiences (staff, partners, clients).

Responsible for defining and implementing a European/US marketing and marcomms strategy for the former IBM Storage Division, while the company completed its NASDAQ floatation.

European and US initiatives included press/analyst relations, event management, team building, management of external agencies, all sales collateral for multiple divisions.

Built and managed a marketing team as the company adopted the brand of its new US parent company, while completing its NASDAQ listing.

Responsibilities included sales lead generation, event management, sales collateral, key account support, PR, etc.

Responsible for worldwide communications to all sites as the company implemented MRP II, global supply chain and data warehousing.

Involved a wide range of marcomms tools and included researching and writing all collateral.