CV

As a result of introducing a wider range of Digital Marketing to Quba, existing clients like Betta Living, Sleepmasters and Gatecrasher have seen a considerable increase in their online revenue. I have increased Quba’s average monthly agency fees by 400% per client. Introduced a £10K for every £1K spent policy for eCommerce clients. Spearheaded a campaign for Quba to host local SME business support seminars through Business Link, Inspiral and Williams & Crosby to consult on the importance of DM and how effective it can be to an online business. Built on and introduced more PR partners to offer DM to clients looking for marketing solutions to run alongside PR. Planned and delivered SEO, PPC, display, affiliate and article marketing strategies for advertisers as a Digital Marketing Director. I am currently running a PPC, display and Google targeted placement ads campaign for Gatecrasher, to compliment the radio and poster advertising. The flash banner ads are being served across Facebook through MSN and is currently returning 2,100% Gross ROI and a 46% conversion rate. PPC and targeted placements ads are delivering 1900% Gross ROI and a 7% conversion rate. The Sleepmasters online marketing campaign has been turned into a £20K for every £1K spent. As a result of introducing the tracking, PPC is now generating over 67% of the online revenue – whereas it was previously 20% – and the tracking has shown that just over 68% of searches that lead to purchases are non-brand search term.

Planned, project managed and put into operation comprehensive natural and PPC search, display and affiliate strategies for advertisers as an i-Search Manager for Mediavest Manchester Ltd. Created and introduced a ‘floating bid’ and ‘time-of-day’ control solutions to reach target user when the advertisers campaign is at its most competitive. This has since become a standard practise when setting up new campaigns. Increased the number of new enquiries per month for the BUPA Heartbeat campaign by 24% for the year and for 5 out of the last six months, achieved the scheduled target of 3,000 new enquiries. Reduced the Cost per Enquiry by 17% and increased the ROI from 8¼% to 19%. This resulted in a new 12 month search marketing contract worth £460,000 and a new TV contract worth over £1.5 million. The confidence of the client also resulted in winning the BUPA Cosmetic search contract. Increased One Stop Phone Shop new orders from 150 orders per month campaign to over 375 new orders per month. Streamlined the online marketing campaign to deliver 13% below scheduled budget and improved their Cost per Order by 37% for the last quarter.

Designed bidding and pay-per-click (PPC) strategies for customers as an online campaign manager for Corporem Global UK Ltd, introduced ‘performance measured’ solutions for each customer, created and introduced a ‘Bid Master’ control tool, produced supporting auto-updating performance indicators. Reduced the Cost per Sale (CPS) and increased the ROI for Alliance & Leicester Loans, which resulted in a new 12 month online marketing contract worth £550,000 per month. Streamlined the Auto Direct Insurance online marketing campaign budget to 13% below target, increased their search engine position to 2nd place and improved their online ‘Impressions’ by 37%, managed the 2003 Marbles Credit Card online marketing campaign - to run in conjunction with their TV advertising drive and achieved online driven sales of 14% above target.

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