Printer friendly ]Freelance Advertising Group Account Director Abingdon, Oxfordshire, UK
I am a seasoned professional with a proven record of accomplishment in advertising, communications, marketing and sales, with a vast array of business, management and all round people skills!
| Rating: | Unrated (New) |
| Hourly Rate: | £55.56 |
| Available From: | Now | Seller ID: | 274460 |
 : Offers a discounted hourly rate to registered charities |
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Professional Profile
I started my career in the Pharmaceutical/Healthcare industry, initially as a medical representative, then promoted respectively to Regional Sales Manager, Marketing Services Manager, Product Manager, Group Product Manager and Sales & Marketing Manager. I successfully handled, launched, established and ultimately assumed total responsibility for a large number of Pharmaceutical, Healthcare, Consumer and Cosmetic brands as well as managing a marketing team and field sales force of more than 30 staff.
As I was not a qualified pharmacist, my future career prospects in the then classic Pharmaceutical/Healthcare sector were limited and I chose to further my ambitions in the Advertising and Communications field.
An exciting period followed when I was offered a client service/marketing position with the largest South African Advertising Agency at the time - BBDO.
With the imminent closure of BBDO South Africa in November 1984 due to political and business pressures, I took the decision to leave the company and set-up and my own Advertising and Marketing agency which started with a team of 3 with billings of R150K (£10k) and rapidly expanded to a team of 24 with an income in excess of R40M (£2.7m).
I was ultimately persuaded to rationalise and sell the healthcare business of the agency to the Bates Group, who wanted to acquire the business as the basis for establishing Bates HealthWorld (the then largest healthcare advertising and marketing agency network globally), in South Africa. After heading up and running the agency as Bates Healthworld on a 2 year contract, I opted to retire and indulge my long-term dream of combining my passion for fly fishing with a viable business venture by establishing a trout lodge.
Due to personal reasons I decided to come out of retirement and re-establish myself in the advertising industry, initially on a short-term contract with Torre Lazur McCann – Africa. After leaving Torre Lazur McCann, I set-up a strategic alliance partnership with The Media Shop in the Eastern Cape Province of South Africa, prior to relocating and permanently joining Ogilvy Healthworld Advertising in London.
Due to adverse trading conditions and retrospectively a misguided desire to eliminate my commute by working closer to home, I resigned my position as a Group Account Director with Ogilvy Healthworld Advertising in London. Consequently, I am seeking a similar position in a dynamic progressive advertising agency or company where my vast experience and skill levels can be fully utilised, within a mutually beneficial association.
Employment History
(May 2007 to May 2008)
Group Account Director
LondonAutonomous Healthcare Advertising Agency in the WPP Stable
Group Account Director of OHWA - London, which for some obscure internal politically sensitive reasons, necessitates me having the official title of Senior Account Director.
Responsible for the day-to-day and long term management, profitability and growth of the agencies international Clients Account Group portfolios, the delivery of award winning creative campaigns, motivating, inspiring, developing, appraising and reviewing account teams and new business development & pitches
(Nov 2005 to May 2007)
Partner and Managing Member
An Empowered Media and Communications Company
I was approached to establish a strategic partnership in the Eastern Cape Province with the largest media independent in South Africa – The Media Shop.
(Jul 2003 to Oct 2005)
Client Service/Strategic/Operations/Media director
2 Boyz AdvertisingAn Integrated, Independent Advertising Agency
An initial consultancy project of six months was continually extended to a period in excess of two years.
(Dec 2002 to Jun 2003)
Chief Operating Officer
Torre Lazur McCann AfricaAutonomous Healthcare Advertising Agency in the McCann Ericsson Group
After being headhunted and accepting the position of Chief Operating Officer, I soon realised that I was facing an uphill battle with serious internal turmoil, and accordingly opted to resign rather than become embroiled in the prevailing politics.
(Aug 2002 to Nov 2002)
Consultant/Project Manager/New Business Development
TC3Conglomerate of full service advertising agencies in the Jupiter Drawing Room Stable
Personal reasons forced me to make a conscious decision to start working as a consultant on various assignments within the advertising industry.
(Jul 2001 to Jul 2002)
Managing Director
Grapplegroup HealthcareSpecialist Healthcare advertising & communications agency in the Bates Group
I was persuaded to rationalise and sell the healthcare business of the agency to the Bates Group, who wanted to acquire my business as the basis for establishing Bates HealthWorld in South Africa (the then largest healthcare advertising and marketing agency network globally). After heading up and running Grapplegroup Healthcare for approximately a year, I opted to retire.
(Dec 1984 to Jun 2001)
Managing Director
Ad-Stream AfricaFull service Integrated & Healthcare advertising and marketing agency
With the imminent closure of BBDO due to political and business pressures, I successfully established my own marketing and advertising agency, through various mergers, partnerships, name changes and acquisitions from an original staff of 3 and billings of R150K, to a staff compliment of 24 and income in excess of R40M.
(Jan 1982 to Nov 1984)
Joint Managing Director – Health & Medical Division
BBDO South AfricaMulti-national and multi-faceted general advertising and marketing agency
I was headhunted and offered a senior client service position with the largest South African Advertising Agency at the time – BBDO.
(Oct 1980 to Dec 1981)
Marketing Manager
E. Merck South AfricaMulti-National Pharmaceutical/Healthcare Company
As I was not a qualified pharmacist, my future career prospects in the then classic Healthcare arena were limited and I chose to further my ambitions in the Advertising & Communications field.
(Jan 1975 to Sep 1980)
Medical Representative/Regional Sales Manager (Kwa-Zulu Natal)/Product Manager
The Boots Company (SA)Group Product Manager/Marketing & Sales Manager
Multi-National Pharmaceutical/Healthcare /Cosmetic Company
I started my career in the Healthcare industry, initially as a medical representative, then promoted respectively to Regional Sales Manager, Product Manager, Group Product Manager and Sales & Marketing Manager.
I successfully handled, launched, established and ultimately assumed total responsibility for a large number of Healthcare, Consumer and Cosmetic brands as well as controlling a marketing team and field sales force of some 30 odd people
Professional Qualifications
PTD 3 Primary Teachers Diploma – Graaff-Reinett Teachers Training College 1971 - 1973
IMM Institute of Marketing Management Diploma – Natal Technikon, Durban 1975 - 1977
Various College of Marketing Diplomas – Wits University Business School 1979, 1980
Professional Selling Skills III – Institute of Sales Management 1981
The Alan Management Programme – BBDO International 1982
Profile
I am a seasoned professional with a proven record of accomplishment in advertising, communications, marketing and sales, with a vast array of business, management and all round people skills!
My particular career skills/knowledge:
• Advertising/Marketing/Sales Management
• Strategic planning
• Advertising development
• Revenue growth strategies
• Budget management and control
• Capital planning/control
• Profit maximisation
• Competitive strategies
• New account/business development
• Product launches and strategies
• General management
• Leadership skills
• Creative skills
• Staff development and training
• Contract negotiations
• Sales promotions and strategies
• Client service
• Customer relations
• Media strategy and planning
• Customer relationship marketing
• Campaign development
• Briefing
• Project management
• Marketing strategy and development
• Operations management
• Direct marketing
• Loyalty programs
• Incentive programs
• Costing Strategies
• Market research and analysis
• Public relations
• Communication and
Interpersonal skills
• Liaison at the highest level
• Time and resource management
• Presentation skills
• Computer literate
• Professional and well presented
My experience in terms of account handling, servicing and strategy is extremely vast and varied and includes amongst many others the following industries and companies:
Automotive: Bandag, Castrol Oil, Matrix Vehicle Security, Shurlok Vehicle Security, Ssang Yong Motor Corporation, Toyota.
Education: University of Fort Hare, University of the Transkei, Walter Sisulu University.
Finance & Industry: Abcon, First National Bank, Gamma Zenith, Guardian National Insurance, Johannesburg Chamber of Commerce & Industry, Murray & Roberts Construction, SA Paving, Sanlam Properties, Standard Bank.
FMCG: 3M Consumer Products, Colgate Palmolive, Davroe Hair Care Products, Kimberly-Clark, Marlboro, Martin & Martin, Miele, National Home Products.
Healthcare: GE Healthcare, Pfizer, Nycomed/Altana, Merck/Serono, 3M Healthcare, Abbott Laboratories, Bausch & Lomb, Bayer Pharmaceutical, Boehringer Ingelheim, Boehringer Mannheim, Boots, Ciba-Geigy, Fisons, GD Searle, GlaxoSmithKline, Hoechst, Lederle Laboratories, Lilly Laboratories, Logos Pharmaceuticals & Animal Health, Madaus, Merck, Novartis, Novo Nordisk, Pfizer, Pharmacia, Reckitt & Coleman, Rhone Poulenc Rorer, Roche, Sandoz, Schering Plough Corporation, Stortz Opthalmics, Tyco healthcare
Information Technology: First Technologies, Hewlett Packard, IBM, ICL, JBA, Lotus, Maxtech, MC2 Solutions, Nixdorf.
Leisure & Tourism: Eastern Cape Parks Board, Eastern Cape Tourism Board, The Fly Fishing Company, Harvey World Travel, Nelson Mandela Metropole, Nelson Mandela Museum, Southern Sun Hotels, Sun International Casinos & Resorts, Swiss Air, Willowcreek Trout & Nature Reserve.
Telecommunications: Nokia, Plessey Cellular, Siemens, Vodacom.
Categories & Skills
Healthcare (Non-Clinical)
Categories
Skills
- Accounts (Finance)
- External Communications (Communications & Corporate Affairs)
- Income (Finance - Accounts)
- Strategic (Communications & Corporate Affairs - External Communications)
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- B2B
- B2C
- Below The Line
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Lotus
- Microsoft
- Notes (Lotus)
- Outlook (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Strategy Development
- Word (Microsoft)
