To undertake the management of corporate marketing activity, to sell the range of services offered by the company, to manage consultancy services for client projects and events and to oversee or directly control client marketing campaigns and event projects where appointed. Clients have ranged from high street brands to sole traders.

· Corporate, client and project marketing consultancy
· Corporate and client marketing campaign design, development, implementation and budgeting
· Corporate and client marketing campaign effectiveness reporting
· Client collateral design and print
· Client website production and management
· Client exhibition management
· Client and commercial conference production and management
· Corporate event management (golf days, recruitment open days, regional meetings, board presentations)
· Project marketing management
· Contractor and supplier services management
· Contract services provision (database management, visitor and delegate promotion, visitor and delegate registration, badge production and distribution, onsite badging and front of house, visitor verification and attendance reporting)
· Client copywriting services
· Client and corporate advertising
· Client and corporate direct marketing
· Client PR management
· Client and corporate business development
· Client and corporate marketing budget control

Paradigm was a start up organisation funded by private equity investors. I was directly approached and appointed as Marketing Director at the outset of the business to head up the business marketing function, to develop; cost and implement a corporate marketing plan for the business; to create marketing strategies for the planned calendar of IT B2B events and web based projects; to design and produce all corporate and project specific collateral; to attend client marketing and sales presentations; to implement co-operative marketing strategies with business partners, academic bodies, professional institutions and appropriate third party organisations; to report to the board for the costing, maintenance and management of the marketing budget and to recruit and manage the marketing team.

· Marketing campaign design, development, implementation and budgeting
· Marketing campaign effectiveness reporting
· Exhibition product development
· Conference production
· Corporate collateral design and print
· Corporate website production and management
· Event collateral design and print
· Event website production and management
· Contractor and supplier services management
· Copywriting
· Advertising
· Direct marketing
· PR management
· Third party business development
· Key client event marketing campaign presentations
· Recruit, train and manage marketing department team

The position was newly created to launch the Nursery World Exhibition firstly to support and enhance the Nursery World magazine in its position as market leader and secondly to directly challenge the position of the existing exhibition, Nursery and Crèche in the market which was owned and managed by their principal competition. I sold out the original show floor plan, 660m2 of net sellable space in the East Hall at Olympia 2, within 12 weeks of launching the show and the inaugural event ran in the Level 1 exhibition hall at Olympia 2 with over 1,700 square metres sold. The inaugural event knocked the competing exhibition and magazine out of the market. The exhibition the following year was nearly twice the size, taking place in the ground and lower ground halls at Olympia 2. A satellite show taking place at GMex in Manchester was also launched the same year.

· Exhibition stand sales database management
· Direct stand sales
· Account management
· Floor plan management
· Revenue and budget planning
· Project development
· Sponsorship package design and development
· Sponsorship sales

I was approached and appointed as Marketing Director when the previous incumbent resigned after three months in the role in the immediate aftermath of the IRA Docklands bombing which occurred 300 metres from the venue. I was required to devise and implement an emergency marketing and business plan for developing exhibition and conference management portfolio and develop the existing business plan for sport, entertainment and public ticketed events in the light of negative publicity after the bombing. I was also responsible for developing an in house marketing consultancy service to clients and their events and also proposed the establishment of an in house exhibition and conference management subsidiary company.

· Corporate collateral design and print
· Corporate website production and management
· Printed and broadcast media advertising production
· Corporate exhibition management – Confex, London Music Week, Show Expo
· Corporate conference management – International Music Industry Conference
· Sales presentations to potential corporate and commercial event management clients, sport, music and entertainment promoters, agents and artists
· Event support marketing consultancy – commercial and public ticketed events
· Corporate networking – Docklands Business Club, Business Link, various industry association
· Recruit, train and manage marketing department team

I joined my wife’s business to set up a new exhibition and conference management division. Along with a business partner, we established a series of corporate IT commercial conference programmes and a central London based IT exhibition.

· Commercial conference and exhibition management
· Exhibition development
· Conference production
· Corporate and project marketing management
· Campaign design, development, implementation and budgeting
· Account management
· Floor plan management
· Business development

I was approached and appointed a Marketing Manager to oversee the development and launch of a series of IT exhibitions and conferences throughout Europe and an existing portfolio of similar events in the USA and Canada.

· Marketing campaign design, development, implementation and budgeting
· Marketing campaign effectiveness reporting
· Corporate collateral design and print
· Event collateral design and print
· Contractor and supplier services management
· Copywriting
· Advertising
· Direct marketing
· PR management
· Third party business development
· Key client event marketing campaign presentations
· Marketing communications
· Conference planning and production
· Venue short listing and selection

I was appointed to oversee the marketing management of a portfolio of IT exhibitions in the UK and Europe.

· Marketing campaign design, development, implementation and budgeting
· Marketing campaign effectiveness reporting
· Event collateral design and print
· Copywriting
· Advertising
· Direct marketing
· PR management
· Third party business development and project management
· Key client event marketing campaign sales presentations
· Recruit, train and manage marketing department team
· Liaising with external and in-house publications for advertising and media sponsorship

I was appointed as Marketing Executive to oversee the marketing management of a portfolio of national and international business exhibitions, conferences, magazines and directories. I was promoted to Marketing Manager within five months of joining the company.

· Marketing campaign design, development, implementation and budgeting
· Marketing campaign effectiveness reporting
· Exhibition development
· Conference production
· Subscriptions promotion
· Event collateral design and print
· Conference production
· Subsidiary event planning (Fringe meetings, spouse programmes etc)
· Copywriting
· Advertising
· Direct marketing
· PR management
· Third party business development and project management
· Key client event marketing campaign presentations
· Recruit, train and manage marketing department team

I was appointed as marketing assistant to the marketing communications division of the marketing and field service department. I was responsible for the implementation and management of the corporate exhibition programme, primarily the Accountants Exhibition and the Business to Business Show. Additionally, I was responsible for organising the annual field sales conference. This was a four day residential conference programme for all the field sales staff which numbered about 120 staff from all round the country as well as some 100 staff from Head Office and the regional specialist centres in London, Glasgow and Edinburgh. My responsibilities included venue selection, delegate accommodation, travel arrangements, speaker liaison and AV support. The conferences were held in different locations each year and were usually in remote locations – Isle of Man, Jersey, Penzance etc. In addition, I was responsible for some field sales training courses and in updating all rate information that was distributed to the field sales staff on a weekly basis. I was also partly seconded to the Business Development Manager and worked with him on a series of TV and Radio advertising campaigns. I worked on one of the first ads to be shown on Channel Four. I was promoted to Marketing Executive after one year of service.

· Corporate marketing campaign implementation and budgeting
· Marketing campaign effectiveness reporting
· Rate change management – printing and circulation
· Exhibition management
· Corporate collateral design and print
· Conference production
· Conference logistics management
· Copywriting
· Advertising
· Direct marketing – mostly policy holder offers
· Press clippings management
· PR management
· Product development
· Sales training

I was appointed as a clerical officer in the London Money Market Department. My role was in short term inter-bank lending, the transactions for which were required to be passed through an independent clearing account. I reconciled the daily account statement each morning with the transaction report that I prepared at the close of business each evening prior. Each day there would be in excess of two hundred transactions often involving more than £20 million per day. It was also a legal requirement that the clearing account could not be in deficit overnight so I had to report to the department manager each day if we had a surplus that could be lent and so earn revenue or if we had a deficit and needed to borrow to ensure that the account was in credit. On the fairly rare occasions that the account was in deficit, I needed to accurately advise on the amount needed to be borrowed on the London Money Market in order to bring the account to no more than £10 credit to minimise interest fees charged. If in credit, I needed to advise then management team of the amount that could be lent in order to maximise lending fees and still maintain as close to £10 credit overnight.