Key territory marketing role, enforcing brand values and identifying route to market in facilities management market via partnering and service companies. Research and plan multi-utility business opportunities for the next five years UK growth phase. Establish technology driven solutions into traditional “conservative” markets using cost and payback as educational drivers, leveraging on and accelerating global brand position.

Responsible for a team of nine people across ESAAP, external facing, my team generated targeted profile building marketing campaigns on products, services and people establishing and building the brand vision internally and externally to Sensus. Reporting to VP ESAAP, the MarComms role is central to the business and core to the success growth phase in the last two years.

• Devise, create and deploy marketing tools aimed at profile enhancement and sales development of the portfolio.
• Communicate key company messages through specific channels to end users with the objective of ROMI.
• Identify Intranet requirements and scope functionality. Build, prove and deploy ensuring motivational use.
• Launch new products using the relevant building blocks of the marketing mix
• Major successes has been the brand value rollout since divestment from “blank canvas” and the acceptance of Sensus as the “opinion former and market innovator” for water metering across the territory and the quantum leap from a sales led commodity business to market led solutions provider. I had a global responsibility for a services budget of €1.5M.

Establish a gas business from start up for markets outside UK.

• Product Management & NPD
• Strategy creation and implementation
• Supply channel identification
• Relationship selling into Europe
• Profile raising
• Sales forecasting, monitoring and reporting
• Marketing Research and Business Plan development with supply partners

Fusion Group (Holdings) plc, was a privately owned £46 million turnover company. Fusion, manufacture and distribute a range of technologies for the jointing of polyethylene pipe used worldwide for the distribution of gas, water and sewerage.

The challenge was to create a new sales team and change the methodology of selling through the existing distribution chain in the UK and overseas.

• The move from passive selling to proactive marketing of the brand
• An extensive phase of Specification selling by maximum exposure to end-users.
• Sales to 55 countries including the UK
• Managing a Sales & Marketing team of 12
• Sales Management of three overseas satellite companies • Directly responsible for a sales budget of £19 million and marketing spend of £300K.
• Encompassing New Product Development from concept to launch. I was instrumental in the move to outsource their R&D to fast-track essential products to market.
• Extensive overseas travel, Western & Eastern Europe, Scandinavia, Middle & Far East