Developed a Group Commercial strategy for consumer electronics, appliance and contracting lines through diverse channels from the grocery multiples to builders merchants and contractors. Own brands of Micromark and Coolzone, plus the Top 40 consumer durables brands such as Samsung, LG, Sony, Whirlpool. The brief included business restructuring and turnaround by bringing sales, marketing and category solutions into field and Key Account management plus multi-site trade collection. Total sales of £145m through Grocery Multiples, DIY Sheds, Drug, merchants own wholesale, web and 3rd party white boarding.
Achievements:
• Turned around 2 year sales decline in 6 months in addition to developing a stronger commercial strategy and resulted in a re-structuring of the sales, category management and marketing functions giving a further saving £0.75m
• Created and developed outbound customer contact centre with sales of £20m
• Implemented category management adding £1m of contribution
• Evaluated and implemented common pricing and terms structures adding £1.5m to contribution
• Developed and maximised the marketing strategy and instigated strong direct response programs including technology upgrades to Sales Force Automation, Marketing and Business Intelligence.

Achievements:
• Transformed the effectiveness of the European marketing organisation by integrating key European processes and improving the effectiveness of marketing resources. Developed across multi-cultural and multi-site organisational change programs through brand engagement. Repositioning Britax and Römer brands, achieving 47% (Germany) 40% (UK) value market share and overall European value share of 26%.
• Integration of the Fisher-Price culture and licensing opportunity into the European organisation achieving 10% European volume market share.
• Creation and development of all marketing resources and budgets that directly support the sales plans with a clear brand and marketing strategy, supported with quantifiable market research. Year on Year revenue growth +18.7% to end Dec. 2006 total £99.7m.
• Developing and implementing market entry plans for Central and Eastern Europe, Middle East and Africa generating first year revenues of +£10m