Freelance Business Development Manager Dunfermline, Fife, UK
Experienced marketing and business development professional excelling in identifying and capturing market opportunities to accelerate expansion; increase revenues and improve profit contributions.
| Rating: | Unrated (New) |
| Hourly Rate: | £36.67 |
| Available From: | Now | Seller ID: | 275135 |
CV
Experienced marketing and business development professional excelling in identifying and capturing market opportunities to accelerate expansion; increase revenues and improve profit contributions. Organised, enthusiastic, diligent and highly motivated individual who communicates well at all levels. An able networker with extensive contacts throughout corporate Scotland.
An experienced organiser and problem-solver able to consider all options with an open mind, evaluating each and coming to conclusions that are demonstrably commercial and sustainable.
Employment History
(Feb 2006 to May 2008)
Business Development Manager
GlasgowResponsibilities:
• Responsible for all business development and targeting activity within the cluster
• Managing budgets
• Relationship building
• Proposal/sales pitch development
• Research
• Business development training
• Staff management
• Client care.
Achievements:
• Introduction of targeting strategy within the cluster
• Introduction of business development culture
• Assisting the business in securing a number of high profile clients
• Successful implementation of new CRM system
• Heightened awareness of the Grant Thornton brand.
(Feb 2004 to Feb 2006)
Membership & Marketing Manager, Membership Division
EdinburghResponsibilities:
• Production and implementation of the strategic marketing plan for CA Business Courses
• Managing the coordination of the sale of sponsorship for ICAS
• Developing and monitoring marketing budgets for CA Business Courses
• Design, supervision and analysis of all CA Business Courses direct marketing campaigns
• Organising the presence of ICAS at Exhibitions (Brand ambassador).
(Sep 1999 to Feb 2004)
Sales & Marketing Manager
The Institute of Chartered Accountants of Scotland, EdinburghResponsibilities:
• Provision of a strategic and tactical marketing service for 450 courses and conferences
• Development and control of all budgets involving all marketing activities and ensure all courses were monitored for profitability
• Production and implementation of the strategic marketing plan
• Control and implementation of the CA Business Courses Database.
Achievements:
• Securing of £400,000 sponsorship sales
• First Sales and marketing manager to achieve an income in excess of £1m - 4 years running
• Launched the On-Site training programme
• The writing of first ever strategic marketing plan for CABC
• Market expansion of CABC resulting in 54% of income being generated from non-members of ICAS
• Increased media coverage for CABC
• Implementation of e-marketing strategy.
(Nov 1996 to Sep 1999)
Account Executive
The Institute of Chartered Accountants of Scotland, EdinburghResponsibilities:
• Account management of the legal profession, stockbrokers, insurance and financial services categories.
• Selling advertising, sponsorship and newsletters.
Achievements:
• Built a database of clients, resulting in more revenue for the magazine.
(Jan 1996 to Nov 1996)
Advertising Executive
The Oban Times Newspaper Group, EdinburghResponsibilities:
• Selling of advertising to professional services, charities, antiques and property market.
Achievements:
• Launched a financial advice section within the magazine and responsible for the increase in advertising for exclusive properties.
(Nov 1995 to Jan 1996)
Advertising Executive
Kingdom Publishing, DunfermlineResponsibilities:
• Selling of advertising to the business community within the region.
Achievements:
• Highest income achieved in the history of the magazine for my first issue.
(Jan 1991 to Nov 1995)
Advertising & Marketing Consultant
Estates & Law, Poulton-Le-FyldeResponsibilities:
• Management of a team of four contract negotiators
• Providing marketing advice to independent and small and medium sized law firms
• Selling of advertising on behalf of the law firms within their marketing literature.
Achievements:
• Doubled the level of contracts, resulting in an income of £1.2m.
Professional Qualifications
2001 - 2003
Napier University, Edinburgh
Post Graduate Diploma in Marketing
1987
Queens College, Glasgow
Action skills for Managers
1984
Royal Navy
Navigation
1979
Royal Navy
Namet - 2,1
1974-1979
Brownedge St Mary's, Lancashire
6 O levels
Professional membership
Chartered Institute of Marketing - MCIM
Categories & Skills
Management Consultancy
Categories
Skills
- Business Development (Business Consulting)
- Database Marketing (Marketing Consulting)
- Direct Selling (Marketing Consulting)
- Interim Marketing Director (Marketing Consulting)
- Large Company - UK
- Market Research (Marketing Consulting)
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Negotiation
- Networking (Business Consulting)
- Non Executive Directorships
- Sales Development (Marketing Consulting)
- Sales Force Management (Business Consulting)
- SME Sector
Marketing/Advertising/PR
Categories
Skills
- Acquisition Marketing (Marketing)
- B2B
- Briefings (Events)
- Exhibitions (Events)
- Exhibitions & Conferences (Marketing)
- Presentation Delivery
- Presentation Preparation
- Retention Marketing (Marketing)
- Seminars (Events)
- Sponsorship
Sales/Account Management
Categories
- Account/Client Management
- New Business Development
- Proposals/Bids & Tenders
- Sales Management/Strategy
- Sales Support
Skills
- Account Management (Account/Client Management)
- Account Planning (Account/Client Management)
- B2B
- Bid Management (Proposals/Bids & Tenders)
- Bid Preparation (Proposals/Bids & Tenders)
- Client Accounts (Account/Client Management)
- Client Assessment (Sales Management/Strategy)
- Client Liaison (Account/Client Management)
- Client Management (Account/Client Management)
- Client Prospecting (New Business Development)
- Client Researching (New Business Development)
- Cold Calling (New Business Development)
- Competitor Analysis (Sales Management/Strategy)
- CRM Development (Sales Management/Strategy)
- CRM User Experience
- Market Analysis (Sales Management/Strategy)
- Market Orientated Strategy (Sales Management/Strategy)
- Market Segmentation (Sales Management/Strategy)
- Meeting Generation (New Business Development)
- Mystery Shopping (Sales Support)
- Negotiation
- Presentation Delivery
- Presentation Preparation
- Product Sales
- Relationship Building (Account/Client Management)
- RFI Responses (Proposals/Bids & Tenders)
- Solution Sales
- Telesales (New Business Development)
- Tender Preparation (Proposals/Bids & Tenders)
- Wordperfect

