Accountable for delivery of all online driven initiatives, brand management, web traffic, search, ppc, web budgeting, marketing plans, and campaigns.

- Project management of online marketing, SEO and PPC campaigns
- Traffic and sales reporting for all online marketing, including ROI, using a variety of reporting tools (Web trends, Google Analytics, and Google Keywords).
- Management and design of email tools (Exact Target) and campaigns to increase the conversion rate, frequency and value of customer leads.
- Constantly working with creative agency, PPC agency, and marketing teams to ensure that all online marketing activities are in keeping with the BSI brand values and guidelines.
- Lead decision maker in web design/navigation to improve conversion and retention of site visitors.
- Management of existing online strategic partnerships across BSI group.
- Intranet manager of UK and Business Development pages.

Responsible for online public site content and all online change to

- Internal client contact and cross-team collaboration between sales driven stakeholders from Marketing, Direct mail, Brand & Design, Legal, and Project Management.
- Stakeholder Management of IT service and delivery team, CIO developer teams based in London and all Sales driven stakeholders.
- Jointly responsible for applying top-to-bottom management of SEO campaigns with 3rd party partners Bigmouthmedia. Improvement of site URL structure, supervision of SEO friendly page construction, and creation of SEO content.
- Recently improving rankings in organic/natural search results from number 15 on Google search to number 3 for credit card.
- Monitoring, Reporting, and Presenting on the effectiveness of online campaigns and strategies such as direct mail and e-mail campaigns that have been delivered in conjunction with the online channel.
- Research and Analyse of online market trends and new online optimisation tools such as Web trends, Skinkers, RSS feeds.
- External design agency management for image creation and site refresh projects.

Head communications developer of Barclaycard’s Microsoft Sharepoint Intranet sites.

- Responsible full project life cycle of new company intranet including site re-designs/improvements/updates to all Intranet sites within Barclaycard and additional projects while insuring that brand guide lines and the 3 click strategies for intranets are met.
- Internal communications content creator – writing all Intranet communications, editing previously outdated work, developing, administrating, and training of Intranet sites for all business locations.
- Educating and encouraging intranet authors and directors to publish/update intranet content via presentations, meetings, training, and Intranet news publications.
- Creation of group, department, and team site structures and populating them with content provided from the outgoing intranet system/new content.
- Acting as main contact for all Intranet users within the Barclaycard and Barclays Group – Including SharePoint access/user rights, technical issues, and server logs affecting the Intranet.
- Presenting new site designs to business managers and directors for stakeholder buy-in, and recommendations for future improvement.