Printer friendly ]Freelance Strategic PR consultancy London, UK
A passionate, results-driven independent consultant with proven strengths in the related disciplines of business consultancy and public relations
| Rating: | Unrated (New) |
| Hourly Rate: | £55.56 |
| Available From: | Now | Seller ID: | 294321 |
 : Offers a discounted hourly rate to registered charities |
CV | 
SkillsCV
• Utilises both specialist and generalist expertise to construct and drive through a broad range of cross-media, cross-territory campaigns.
• Provides first-rate strategic and tactical consultancy relevant to each level of management, from Marketing to C-Suite.
• Unflappable in crisis, with the stamina and personality that generates buy-in, appreciation and enthusiasm from internal and external audiences.
• Proactively identifies opportunities to grow revenue, accounts, clients and market sectors.
• High achieving as a team player, a team leader and an individual.
• Committed to the continued understanding and exploitation of technology’s current application and future potential to the PR industry, business and consumers.
MAJOR ACCOMPLISHMENTS
• Editorial Intelligence: Offered non-executive board position in new media analysis company due to strategic and business consultancy provided to founder.
• Zubka: Secured numerous industry awards, accolades and commendations including Red Herring Top 100, Tech Tour 25, Digital Elite and Yahoo! Find of the Year.
• Global Name Registry: Brought home international co-ordination of consumer technology account, achieving EAV of +£41,000,000 Q1 2002. Built visionary status of CEO. Obtained official endorsement from UK E-commerce Minister at soft launch.
• Direct Line: Identification, development and implementation of road safety campaign gaining unprecedented coverage. Succeeded in changing road safety legislation. Results included launch day OTS of 300 million+, PRCA Best Corporate Campaign Award and significant business development opportunities.
• New Business: Consistently commended for outstanding contributions to business development for PR agencies, client businesses and own portfolio.
Employment History
(2008 & ongoing)
Strategic PR consultancy
Portfolio: Zubka; Next2Friends; APRIL.
Key activities include: business development; branding & marketing; media & analyst relations; industry & evangelist engagement; awards, events & conferences; social media infiltration; PR, media & business consultancy.
(Feb 2005 to Feb 2007)
Portfolio: World Gold Council; Mimecast; The Supper Club; UP-4-IT; Core Business.
Key activities included: assessing and converting business opportunities; brand identification & development; PR programme development; media relations; strategic, media & business consultancy
(Jun 2004 to Feb 2005)
Board Director
Editorial Intelligence Ltd(non-exec) Strategic development support for media analysis company.
(Aug 2004 to Dec 2004)
Head of PR
Wireless Global Network LtdDevelopment and communication of corporate image for innovative technology company.
(Jan 2004 to Dec 2004)
Strategic consultancy to PR & Branding agencies; corporate & luxury lifestyle PR consultancy.
Agency portfolio: Hobsbawm Media+Marketing Consultancy; Jori White PR; Brainstorm Consulting; Paratus Communications.
Client portfolio: Design Council; Morgan Stanley; Bespoke Cards; Pa Pa Paa; Greenwich Inc; Pure Package; Mr & Mrs Smith; 34Mag; Number10; Courthouse Hotel.
Key activities included: assessing opportunities in market; troubleshooting clients; agency marketing & PR; new business; brand identification & development; technology consultancy; PR programme development & execution.
(Aug 2003 to Jan 2004)
Strategic consultancy for start-up ventures.
Portfolio: Booze Bandits, Nimbus Executive Cars, Laventure & Co.
Key activities included: sales, marketing, communications strategy and business development in corporate, trade and consumer sectors.
(Oct 2002 to Aug 2003)
PR, media & event consultancy to media, technology, retail and leisure clients.
Portfolio: Time & Fortune, ChxllSeeker, Retail Assist, Foot Pad, Abigail’s Party.
Key activities included: media relations for magazine; project management & organisation of high-profile consumer technology launch; planning, development and implementation of retail technology PR programme, creative feature development and placement.
(Aug 2002 to Sep 2002)
Career Sabbatical
Re-evaluation of career goals; new business research and development.
(May 2001 to Jul 2002)
Senior Consultant
Agency / In-HouseDirection of consumer, corporate and trade PR campaigns.
Porter Novelli, London Portfolio: Direct Line; Hotpoint; Global Name Registry; AppleBelly; DatingDirect; Esual.
Key activities included: idea creation; new business generation; reputation building; issues campaigns; social and industry networking; research and planning; marketing support and integration; cross-client partnerships; client acquisitions/investment; viral marketing.
Principal responsibilities: account direction, management and growth; strategy development and implementation; line management; account finances.
(Feb 2000 to May 2001)
Account Director
Direction of consumer, corporate and trade Internet PR campaigns.
Larkspur, Portfolio: Freeserve, Profero.
Key activities included: crisis management; media relations; awards; road shows; press tours; speaker slots; conference and exhibition support; competitions; case studies; content deals; media training.
Principal responsibilities: account direction, management and growth; new business; revenue generation; recruitment; line management; website planning; account and division finances.
Professional Qualifications
1993 – 1996 Honours Degree in Law (LLB); 2.1 standard achieved.
1991 – 1993 A’ Levels in Psychology; Law; History. NVQ in Information Technology.
1989 – 1991 GCSE Levels in English Literature; English Language; Mathematics; History; French; German; Latin; Ancient Greek; Chemistry; Information Technology.
KEY CLIENTS
• Media: TIME & Fortune Group; Profero; Freeserve; Channel 4 / FilmFour New Media; 34Mag; Editorial Intelligence.
• Corporate: Design Council; Hotpoint; Freeserve; Direct Line; Morgan Stanley; World Gold Council; Core Business, The Supper Club.
o Public Affairs: Direct Line; Design Council; Freeserve; APRIL.
• Consumer: Camelot; Hotpoint; Bespoke Cards; World Gold Council.
o Hospitality & Entertainment: Abigail’s Party; Greenwich Inc Group; Number10; Courthouse Hotel; BoozeBandits; Nimbus Executive Cars.
o Health & Beauty: FootPad; Eleni Spa; Pure Package; Virgin Vie Cosmetics.
• Technology: NetNames; PowerQuest; Allaire; Unipalm; MuTek; net.Genesis; Fernhart; Retail Assist; Esual; Engage.
o Business Technology: PlanIT Software; RMG; IT Network; BackWeb; Wireless Global Network; Mimecast.
o Consumer Technology: Zubka; Next2Friends; Teachmix; UP-4-IT; Global Name Registry; ChxllSeeker; Direct Line; DatingDirect; Freeserve; RealNames; ThinkNatural.
Categories & Skills
Management Consultancy
Categories
Skills
- Advertising Strategy (Marketing Consulting)
- Business Development (Business Consulting)
- Business Plan Creation (Business Consulting)
- Business Plan Creation (Marketing Consulting)
- Business Planning (Business Consulting)
- Business Reengineering (Business Consulting)
- Communications Strategy (Marketing Consulting)
- Competitive Analysis
- e-Business Development
- Excel (Microsoft)
- General Management (Business Consulting)
- Interim Marketing Director (Marketing Consulting)
- Market Research (Marketing Consulting)
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Microsoft
- Multi-National Organisations
- Networking (Business Consulting)
- New Product Launch (Marketing Consulting)
- PowerPoint (Microsoft)
- PR Strategy (Marketing Consulting)
- Product Development (Business Consulting)
- Risk Management
- Sales Development (Marketing Consulting)
- Small Business Development (Business Consulting)
- SME Sector
- Strategic Analysis (Business Consulting)
- Word (Microsoft)
Marketing/Advertising/PR
Categories
- Advertising
- Campaign Management
- Charity Fundraising
- Design
- Events
- Languages
- Market Research
- Marketing
- Print/Production
- Product Management
- Public Relations
Skills
- Above The Line
- Acquisition Marketing (Marketing)
- Advertisement (Design)
- Affiliate Marketing (Marketing)
- Affinity Marketing (Marketing)
- Alliance Marketing (Marketing)
- Artwork Production (Marketing)
- B2B
- B2C
- Below The Line
- Blogging (Public Relations - Web PR)
- Brand Management (Public Relations - Corporate Communications)
- Branding & Brand Management (Marketing)
- Briefings (Events)
- Brochures
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Case Studies (Public Relations - Copywriting)
- Charity/Not for Profit (Marketing)
- Competition Placement (Public Relations)
- Conferences (Events)
- Conferences (Public Relations - Event Management)
- Consultancy (Public Relations)
- Contingency Implementation (Public Relations - Crisis Management)
- Contingency Planning (Public Relations - Crisis Management)
- Copywriting (Marketing - Direct Marketing)
- Copywriting (Public Relations - Newsletters/In-house Journals)
- Copywriting (Public Relations - Publications)
- Copywriting (Public Relations)
- Copywriting
- Corporate Communications (Public Relations)
- Crisis Management (Public Relations)
- Customer Magazines (Public Relations - Publications)
- Database Analysis (Market Research)
- Database Analysis (Marketing - Direct Marketing)
- Database Management (Marketing)
- Database Management (Public Relations)
- Database Segmentation
- Design (Marketing - Direct Marketing)
- Direct Marketing (Marketing)
- e-Brochures (Public Relations - Web PR)
- Editing
- Editorial Planning (Public Relations - Newsletters/In-house Journals)
- Editorial Supplements (Public Relations - Publications)
- Email Marketing (Marketing - Direct Marketing)
- e-Marketing (Marketing)
- English (Languages)
- Event Management (Public Relations)
- Event Management (Charity Fundraising)
- Excel (Microsoft)
- Exhibitions (Events)
- Exhibitions & Conferences (Marketing)
- External Communications
- Feature Negotiation (Public Relations - Media Relations)
- Feature Placement (Public Relations - Media Relations)
- Features (Public Relations - Copywriting)
- Internal Communications (Public Relations)
- Internal Communications
- Knowledge Management (Market Research)
- Mail Tracking (Marketing - Direct Marketing)
- Mailing House Management (Marketing - Direct Marketing)
- Market Research (Market Research)
- Market Research (Marketing - Direct Marketing)
- Marketing Research (Public Relations)
- Media Buying
- Media Planning
- Media Relations (Public Relations)
- Media Training (Public Relations - Media Relations)
- Merchandising
- Microsoft
- New Product Development (Product Management)
- New Product Release (Product Management)
- Newsletters/In-house Journals (Public Relations)
- Off Line (Design)
- On Line (Design)
- Online Opinion Polls (Public Relations)
- Outlook (Microsoft)
- Perception Research (Public Relations - Marketing Research)
- Podcasting (Public Relations - Web PR)
- Point of Sale Material
- Posters (Design)
- PowerPoint (Microsoft)
- PR Fulfilment (Public Relations)
- PR Measurement (Public Relations)
- PR Strategy Development (Public Relations - Consultancy)
- PR Strategy Implementation (Public Relations - Consultancy)
- Presentation Delivery
- Presentation Preparation
- Press Conferences (Events)
- Press Conferences (Public Relations - Event Management)
- Press Enquiries (Public Relations - Media Relations)
- Press Releases (Public Relations - Copywriting)
- Press Releases (Public Relations - Media Relations)
- Product Launches (Public Relations - Event Management)
- Product Research (Market Research)
- Production Liaison (Public Relations - Newsletters/In-house Journals)
- Promotions
- Proof Reading
- Public Affairs (Public Relations)
- Publications (Public Relations)
- Publications
- Publicity Material (Public Relations - Copywriting)
- Qualitative Analysis (Market Research)
- Quantitative Analysis (Market Research)
- Reputation Management (Public Relations - Public Affairs)
- Reputation Management (Public Relations - Corporate Communications)
- Retention Marketing (Marketing)
- Scripts (Public Relations - Copywriting)
- Seminars (Events)
- Seminars (Public Relations - Event Management)
- Slides
- Speeches (Public Relations - Copywriting)
- Sponsorship
- Staff Communications (Public Relations - Internal Communications)
- Stakeholder Relations (Public Relations - Corporate Communications)
- Strategy Development
- Survey Reports (Public Relations - Copywriting)
- Surveys (Market Research)
- Videos
- Web PR (Public Relations)
- Word (Microsoft)
- Wordperfect
Media & Creative
Categories
Skills
- Business to Business (Writing)
- Business to Consumer (Writing)
- Business Writing (Writing)
- Copywriting (Writing)
- Creative Writing (Writing)
- Home Affairs (Writing)
- International (Writing)
- IT & Internet (Writing)
- Marketing Copy (Writing)
- Newsletters (Writing)
- Press Releases (Writing)
- Promotional Material
- Proposals/RFPs (Writing)
- Speeches (Writing)
- Technical
- Web Content (Writing)
- White Papers/Reports (Writing)
