Consultant and project leader on UK and international full service research, strategy and creative development assignments, identifying and defining Brand Values through insights, interviews, customer segmentation and brand audits; drawing the brand into areas of Customer Experience such as retail, web sites, customer literature, packaging, advertising and PR; determining the brand’s outward expression through Brand Engagement strategies such as leadership development/coaching, workshops, brand training, internal communications plus effective portfolio management through Brand Architecture in commercial, trade association and charitable organizations.

Partner and Director in Charge operating across a range of commercial, EC/World Bank and UN Global Compact consultancy assignments in the UK and internationally, targeting Plc’s and SME’s; well-developed project management skills plus specialisms in brand strategy development, the purchase process/customer journey, defining the customer offer, linked to client acquisition/retention and development strategies; plus the entire communication process from consumer proposition development and creative/design to CRM, PR, Direct Marketing, events marketing & exhibitions through co-ordination of best practice, including training needs analysis and coaching programs.

Consultant and project leader of a UK based corporate strategy development, marketing and branding consultancy specialising in building business value, leading cultural & strategic change programmes and profitable business re-direction, including venture philanthropy applications, new routes to market assessment, identification of KPI’s and CSF’s, strategic business planning, marketing strategy development and implementation; brand auditing, positioning, stretching and building, internal/external stakeholder communication development, plus customer relationship management (CRM) segmentation, development and implementation.

Managed a fee based in-house consultancy in one of the UK’s leading advertising agencies. Advised existing and new Clients in corporate strategy development, brand building/stretching and marketing/communication planning & implementation, determining the brand vision, position and strategies for:


· Product portfolio development for “Guinness” and “Harp”
· Rent to buy proposition and linked product packages for TV rental chain, “DER”
· Econometric forecasting and distribution network restructuring for “Honda”
· “Milk Marketing Board”, development of added value services
· “British Rail”, national introduction of rail card concept and communications
· “Woolworths”, development of product/department rationalisation strategy and programme
· “Cussons Imperial Leather” range extension development strategy and communications.