Printer friendly ]Freelance E-Marketing Manager London, UK
Senior Marketing / IT Professional – over 9 ½ years working across the financial services industry within IT and Marketing functions. I am passionate about delivering valuable customer solutions. Coupled with strong Marketing and technology skills, I am now seeking a permanent position in which I can utilise my skills fully and be challenged further.
| Rating: | Unrated (New) |
| Hourly Rate / Cost: | £55.56 per hour |
| Daily Rate / Cost: | £444.44 per day |
| Available From: | Now |
| Seller ID: | 301170 |
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CV | 
Skills ]
CV (Curriculum Vitae) / Résumé
Online Marketing specialist with broad commercial and financial skills. Good communication and interpersonal skills with a proven ability to manage change and work effectively with all levels in an organisation.
I consider my Marketing and Technology skills critical in order to deliver successful projects which are required by Marketing demands.
Achievements include:
• Delivered website re-designed including a new content management system, new online brand, 15 templates and enhanced financial tools for 19 countries covering 14 languages.
• Delivered conceptual prototypes for 4 client segments channelling customers to specific product and services pages for the public facing business homepage.
• Successfully re-designed the company website which included delivering an e-marketing strategy, online brand, content, imagery and migration onto a new content management system.
Employment History
(Apr 2008 to Dec 2008)
Digital Customer & Sales Optimisation Manager
Canary Wharf, LondonWorking within Digital Marketing and Sales area of HSBC’s Commercial Banking group, I am responsible for:
• Improving online experience, journey design and architecture;
• Site usability and user research;
• Site content and copy management;
• On-site sales optimisation and conversion, cross sell and up sell;
• Search Engine Optimisation (SEO);
• Project management & stakeholder management; and
• Web analytics/metrics (Web Trends).
Achievements
• Delivered conceptual prototypes for 4 client segments channelling customers to specific product and services pages for the public facing business homepage.
• Developed new webpages for the “Cards and Payments” products area – included new layout/design and optimized content for search engines, aiming to improve user journeys and maximise sales online.
(Nov 2006 to Apr 2008)
E-Marketing Manager
City, LondonWorked within the International e-Marketing department, I was responsible for:
• Supporting 19 offices across Europe & Asia-Pacific in 14 languages;
• Act as a mediator between Marketing and Information Technology in realising ideas/concepts;
• Project management of design & development of new site builds, microsites, special content promotions, webcasts, advertising campaigns and tools;
• Relationship management with internal and external stakeholders & agencies.
Achievements
• Delivered website re-designed including a new content management system, new online brand, 15 templates and enhanced financial tools for 19 countries covering 14 languages.
• Investigated and implemented a survey tool allowing marketing to produce custom surveys to understand customers – resulted in reducing costs by bringing in-house.
(Jun 2006 to Nov 2006)
RFP Officer
City, LondonBased in the Global Marketing department, my responsibilities included:
• Increasing product knowledge for bonds and equity investment products;
• Collate investment fund information and updated external databases.
(Jan 2003 to Mar 2006)
Web Project Manager
City, LondonWorked for a European Asset Management company, based in the Marketing department, I was responsible for:
• Supporting 5 offices across Europe;
• Producing strategic e-marketing plans;
• Project managing of re-design website projects, microsites and financial tools enhancements;
• Stakeholder and external relationship management; and
Achievements
• Successfully re-designed the company website which included delivering an e-marketing strategy, online brand, content, imagery and migration onto a new content management system.
(Sep 2002 to Nov 2002)
Freelance Web Designer
Euro RSCG, West End, LondonWorked for the UK’s 3rd largest marketing communications network agency within the interactive department, I was responsible for:
• Maintained 5 European websites for Intel Home Computing;
• Producing email templates, graphics and HTML code.
(Nov 1998 to Jun 2002)
E-Business Analyst
Deutsche Asset Management, City, LondonWorked for the asset management arm of Deutsche Bank within the e-Communications department, I was responsible for:
• Delivering Internet, intranet and extranet web projects/solutions.
• HTML/CSS and graphic, web video creation.
Achievements
• Received the Staff Innovations Award for implementing a piece of software which would help in print production, reducing reliance and costs of using 3rd party agency.
Professional Qualifications
Management Essentials Jun ‘07
Chartered Institute of Marketing courses:
- B2B Financial Services Marketing Mar ‘08
- E-Marketing Exam & Report (distinction – A) Nov ‘04
Westering High School: Port Elizabeth, South Africa ‘92 – ‘96
4 higher grades (equivalent A levels) – passed with distinction
Subjects: English, Afrikaans, History, Geography and Biology
Assignment History
(This Seller has recently been shortlisted or contracted for the following people4 assignment)
- Marketing Strategist: Help with putting together a digital marketing strategy. Looking to meet up in London, or okay if you are based in Sussex or Kent. Start date asap.
Freelancers, Contractors & Consultants that have been shortlisted with this Seller:
- Seller 243785, London, Greater London, UK [£66.67 per hr]
* A highly experienced, successful chartered marketing professional with a broad marketing mix background in B2C and B2B. * Specialism in e-marketing, digital marketing, CRM, eCRM, DM activities
- Seller 253779, London, Greater London, UK [£66.67 per hr]
Hands on strategic marketing consultant web.2.0: ppc, pr, price comp, soc.netwks, ecce (sale or subscr), seo, partnerships, adv, viral. Excellent track record. Rare network of contacts. Fast results.
- Seller 254317, Milton Keynes, Buckinghamshire, UK [£100.00 per hr]
A self employed internet marketing consultant, with 8 years successful experience in online marketing, website optimisation, online sales management and e-commerce in Abbey, the OU and First National.
- Seller 256791, London, Greater London, UK [£50.00 per hr]
Flexible marketing & e-commerce consultant with over 15 years experience in retail, leisure, consumer goods manufacturing, electronics & media. Chartered marketer & member of the CIM.
- Seller 256958, London, Greater London, UK [£66.67 per hr]
Designer and strategist from agency background with branding and direct response experience on clients including Masterfoods, Universal Theatrical & Music, The Met Police, Direct Line, Nokia and GSK.
