Company profile; ADBN, under the brand name of Nomad, is the leading Wireless Internet Service Provider (formerly known as Network Plus) in Mauritius using WiMAX (one of the first ISPs in the world to deploy WiMAX commercially). Currently competing in the market comprising of 5 major telcos including Orange.

Job Profile
▪ Responsible for Revenue and acquisition targets (Consumer and Business Broadband, VPN, ILL and WiFi). End of 2008 revenue target - GBP 300,000 per month and market share target of 25%.
▪ Formulation and implementation of budget planning, annual operating plans, ROI models, sales & marketing strategies and plans for existing as well as new products and services and responsible for P&L
▪ Responsible for developing propositions and gaining exec approval on the same
▪ In life product management of existing products
▪ Evaluating and launching new products and value added services
▪ Advertising (BTL and ATL), communication (All media including TV, Radio and Press), collaterals management and tele-marketing through respective agencies
▪ Market research & data analysis – tariff data analysis, usage analysis, qualitative studies & also customer satisfaction survey (CSAT)
▪ Part of the vendor selection team (e.g. Telsima, Pronto, Elitecore etc)
▪ Sales and distribution management (enterprise and retail sales)
▪ Creating and managing direct and indirect channels
▪ Responsible for Customer Retention – Creation and implementation of retention schemes and programmes.
▪ Leading a team of product managers, communication & PR executives, Enterprise and Retail sales executives
Significant Achievements
▪ Achievement of record sales in consecutive months after joining the organization
▪ Acquiring subscriber base and 18% market share from 5% in 8 months as compared to 2 years by the incumbent
▪ Launched new line of products (broadband) – end to end responsibility from idea generation, financial analysis, testing, communication, launch and in life management.
▪ Successfully launched new wireless broadband brand.
▪ Reduced customer churn by 5% within 2 months using innovative retention strategies
Additional Assignments
▪ Spearheaded the Business Process Re-engineering and Performance Management System Exercises with the help of TSMG (Tata Strategic Management Group) and BDO - DCDM (offshoot of erstwhile Arthur Andersen)

Company Profile: Largest integrated provider of telecommunications services in India (and one of the largest in the world, operating in 80 cities across 40 countries) and a company under the £15 billion Tata group’s (largest conglomerate in India) telecom foray.

Job Profile
▪ Responsible for commercial performance of Broadband and Dial up internet
▪ Market planning and analysis for Greenfield projects
▪ Product sales forecasting for effective planning
▪ Ensuring that teams across the country (12 teams) meet their acquisition targets
▪ Providing support to regional managers for launching and selling new products and schemes
▪ Communication of all retail campaigns and schemes through effective media
▪ Events and special promotions to increase penetration
▪ Market sizing & lead management – Created and implemented an efficient lead management process
▪ Promotional schemes to increase product sales in specific regions
▪ Retail product collateral management to ensure retail visibility across the country
Significant Achievements.
▪ Consistently over achieved assigned commercial targets
▪ Developed Retail channel for broadband business for the organisation
▪ Developed in-house IT platform for product performance MIS (Dashboard)
Additional Assignments
▪ Critical Business Processes creation and implementation at Tata Communications.

Company Profile: Tata Teleservices is the first mobile operator in India using CDMA (prepay and postpay voice) and pioneer in fixed telephony (voice) and data business in the Indian private sector. The company has more than 24 million subscribers in India.
Job Profile
▪ Pivotal in setting up the Telecom operations in one of the states in India from scratch
▪ Market research and demand estimation for mobile and fixed telephony rollout
▪ Strategic planning and market segmentation
▪ Creation and implementation of voice (mobile and fixed) and data product roadmap
▪ Product management and pricing - including key processes, SLAs, FAQs, training documents
▪ Channel Management – Retail and Direct (Channel performance, channel mix and productivity levels)
▪ Market and competition analysis
▪ Channel management and sales support for voice business
Significant Achievements
▪ Revenue achievement of over GBP 400,000 per annum
▪ Launch of complete integrated telecom solutions in the state.
▪ Created and implemented Channel Partner Performance Management System – One of its kind in India
▪ Increased productivity of Retail and Direct channel by various channel programmes and PMS

Additional Assignments
▪ Involved in customer / business satisfaction surveys in Tata Teleservices with the help of Gallup Organisation (US based consultant)
▪ Involved in Sales Channel Restructuring exercise with the help of Diamond Cluster (US Based Consultant)