Technical consulting projects covering product launches, business and marketing strategies and market research.

Co-founder of an embedded software brokering company I was responsible for establishing and implementing the business and strategic plans, developing the partner and client relationships and putting in place the legal agreements for the company.

This was a role primarily about building and maintaining relationships. Renesas is a global manufacturer of silicon devices and, when a new product was introduced it required software to be ported to it. It was my responsibility to establish and maintain relationships with companies like Microsoft, QNX, WindRiver and RedHat to ensure their software worked on Renesas’ silicon. I would project manage the requirements of Tier1 automotive companies and ensure their needs were met in line with the roadmap of these software houses.

I was responsible for managing the custom silicon solutions for Hitachi Europe. We developed new system solutions for key customers in key European markets such as mobile telecoms, automotive and consumer. I drove the sales teams to identify and win key custom solution opportunities, influenced support from Japan for these projects and project managed the development of these solutions, bringing together teams of people for the job.

Memec was a leading global semiconductor distributor. My responsibility was to identify the trends in the European markets and take on new lines (start-ups) wose products would have an impact in these markets.

I managed the largest silicon supplier in the company and was responsible for the revenue growth and P&L of the business. I managed teams of sales and engineers and established strong customer and supplier relationships.

I was responsible for designing-in solutions and technically supporting customers, identifying new markets and clients and later managing a specific group of products.

Designed ASICs for Marconi Italia