FREELANCE
Responsibilities included:
 All media relations and PR strategies, both on and offline, for Belvilla (European villa rentals) in the UK
 On-line ‘seeding’ activity for Tiger Beers’, ‘Tiger Translate’ viral
 Paramount spec event and PR strategy for ‘Friday 13th’
Achievements:
 Breaking Belvilla’s name in the UK in The People by capitalising on the imminent release of James Bond ‘Quantum of Solace’
 Orchestrating the Pink Ribbon Foundation / Pink Villa campaign in The Lite and The Daily Record
 Additional press in The Indy on Sunday, Guardian online, Scotsman, Sunday Times, La Dolce Vita.
 Ensuring several thousand people knew about the east meets west digital art and music event that was ‘Tiger Translate.’

Responsibilities include:
 Day to day management of the record label, Manufacturing, sales and distribution duties.
 Artist/venue liaisons and tour management.
 CRM (mailing lists etc) Direct and affiliate email marketing with PPC
 PR and promotions including digital inserts and banners

Achievements:

 Diesel U Radio September 08’ host and Channel 4 NMD executive producer for ‘Sleeps In Oysters’ show.
 Radio pilots written for Radio 1’s ‘In Dj’s We Trust,’ and independently for Somethin’ Else production in 2007
 Press campaigns in The Wire, Organ,Clash, DJ, Mixmag, Fact, One Week To Live, NME etc as well as national, BBC Radio 1, 6 Music and international radio play
 Oct 2006 and Seed’s Soviet 2 multi-media event makes a page spread in the The Metro as no 1 club night in London. PR and Radio 1 ‘shout outs’, by Mary Anne Hobbs generate approx £20k in sales.
 Jeffrey West clothing deal brokered for Maximo Park at the 2005 Mercury Prize
 Nov 2004 sees Seed Records 4th Birthday. Event featured in The Guardian Guide 2 weeks running! And The Independent as one of the top 5 things to do in London that weekend. John Peel set to play alongside Coil.

FREELANCE
Responsibilities included:
 All digital media relations and social networking for Nokia ‘Comes With Music’
 Event activation strategy for Nokia ‘Comes With Music’ bench and human jukeboxes
 Short Green Things (film competition) online promotions
Achievements:
 All digital media relations for Nokia CWM with The Guardian, BBC, PSFK, Engadget, TechCrunch etc

FREELANCE
Responsibilities included:
 Casio G-Shock online relations manager for the Burlington Project (music) Event co-ordinator for Casio G-Shock 25 year anniversary brand activation and partnership activity with media such as Vice and bands such as Hadouken! Seeding with key influencers including Lightspeed Champion.
 Association of Cycle Traders (ACT) account manager. Media relations during national Bike Week between BBC and ACT
 Relentless Wakestock, Ripcurl Boardmasters and NASS festival press office, VIP and industry coordination between bands such as The Happy Mondays, BMX riders including Mark Webb and local and national press. Event management for the Relentless ‘REV’ launch.
Achievements:
 All online Casio G-Shock press and direct marketing for the Burlington Project and Fenchurch Bottletop fundraiser
 Key BBC Hampshire news interviews with BMX Master Champion and Relentless rider, Mark Webb for both radio and television.
 Regional specific press features during Bike Week for the ACT including interviews with BBC Newcastle, Talk107 Edinburgh, Channel M and The Belfast Telegraph generating an EEV of 5
 Billabong Metallica promotions with premier music press including Kerrang!, NME and MOJO.

FREELANCE
Responsibilities included:
 Creative and content for photo calls, experiential marketing, stunts and viral campaigns for Sky, Pot Noodle, Nintendo Wii, Carling and Motorola
 Copy writing for Ubisoft and Carling Weekend 08’
 Web 2.0 digital relations (analytics, SEO, blended search) on behalf of HMV for their new Getcloser.com social networking site.
Achievements:
 Motorola ‘Trend and Competitor Analysis’ weekly news letters focusing on music, fashion, design and film.
 Sky (‘Mr Burns Goes Green,’’ - photo call / stunt) Expedia, (‘Modes of World Transport,’’ - photo call / stunt) Nintendo (‘Wii Fit Statues and Leotards’ – photo call / stunt)
 Pot Noodle digital viral / game (‘No Animals Were Harmed In The Making Of This Product’ / ‘Pubes’)
 Carling Roadie For A Day experiential marketing campaign.
 HMV digital Getcloser.com beta site development and blogger relations.
 All online womans’ magazine press for Ubisoft, ‘My Word Coach,’ as well as features in Stuff Magazine and Capital Radio plugs plus the Sun Online.

Responsibilities included:
 Strategic project management for Organ TV (includes budgeting)
 Co-ordinating the shooting process for pilots (freelancers and events)
 Website content and copy (Dreamweaver and HTML)
Achievements:
 Extensive music press and national press lists generated with key contacts at Channel 4, Mixmag, NME etc
 Compilation of a music directory with over 250 on-line forums, 3000+ My Space contacts etc
 Industry press lists compiled of in-excess of 250 key global contacts and 6000+ bands, promoters and venues across around the globe.
 Sponsorship and cross promotional networks targeted across Europe and the USA with excess of 150 brands including Diesel, Marshall, Gibson, Smirnoff, Coca-Cola.