Printer friendly ]Freelance Web Manager London, Greater London, UK
A skilled senior Web Editor with nine years experience within market-leading companies and excellent technical expertise. Instinctive grasp of SEO, information architecture, online marketing, editorial, user-generated content, managerial and project management skills.
| Rating: | Unrated (New) |
| Hourly Rate / Cost: | £44.44 per hour |
| Daily Rate / Cost: | £333.33 per day |
| Available From: | Now |
| Seller ID: | 317352 |
 : Offers a discounted hourly rate to registered charities |
CV | 
SkillsCV (Curriculum Vitae) / Résumé
I’m a freelance web manager with nine years experience working across high profile consumer and business websites such as AOL, Lastminute.com, BBC, ITV and Tiscali. I have just completed a 13 month contract with Tiscali/Pipex where I launched a small business website for their database of 100,000 SMEs, now the official pipex.co.uk site.
As Portal launch Manager at Tiscali/Pipex I built a site from scratch using in-house tools and staff resources; identifying and sourcing small business content partners and contributors on a limited budget. I managed the site for a year, tweaking design and navigation to provide one of the biggest small business sites in the UK. I developed SEO strategies, editorial guidelines and growth strategies for handover to my successors (an in-house team), implemented intelligent advertising, worked with the marketing team on product promotions to the user base and managed contract and fee negotiations on all my partners.
My previous role at ITV was Duty Editor during the relaunch of the new ITV.com site. Here I worked as part of a management team, rolling out weekly channel-by-channel launches across the site. I acted as a key liaison between the CMS development team and the content team; communicating editorial requirements and training journalists and external teams (such as This Morning) to use the CMS. I also mentored the Lifestyle, Drama and Soaps channel editors in editorial planning, developing tone, interactive elements of the site for ITV comps, web management and page navigation. Post launch I acted as part of a team of four deputy site editors developing website specials as well as my core job of updating the ITV homepage. I worked closely with the ITV marketing team and the ITV local team to increase awareness of the site and its services/content and developed a strong relationship with the VoD team, making sure that video was compliant, timely and compelling.
A previous role at Tiscali was as Homepage Editor, looking after and updating the ‘shop window’ for the site. I also created special microsites for events including Valentine's Day and Big Brother and line-managed the Community Producer.
I’ve also worked at the BBC, transferring BBC content on the Where I Live sites to a tailor-made content management system designed specifically for BBC journalists; assigning metadata and ensuring content adhered to editorial and legal guidelines. At Lastminute.com I managed a team of three, responsible for a portfolio of award-winning newsletters and I launched the first Egg Banking monthly newsletter as part of an agency contract.
I believe my years of experience and skills across the spectrum of web management make me an ideal addition to your business. I’m cheerful with a can do attitude and I enjoy meeting and working with new teams of people. I particularly enjoy deadline-driven roles and those that allow me to communicate across the business.
Employment History
(Oct 2007 to Dec 2008)
Portal Launch Manager
London• Designing and implementing a site to support and enhance the Pipex Business broadband product; working with key stakeholders from Content; B2B and Studio
• Sourcing content and video partners across nine key channels, negotiating contracts, setting up article feeds and managing relationships
• Information architecture and user experience testing, structuring portal navigation, building site indexes and populating hundreds of articles for February 2008 launch
• Sourcing and implementing key white label sites: online book-keeping, tax calculators, insurance platforms, local search, weather, maps etc.
• Continual hands on management of business portal: overseeing domain name change, implementing intelligent advertising and product promotions, scheduling content, developing SEO strategies, improving user experience, working with marketing teams to identify and target users, sourcing and editing business content and tools
(Jan 2007 to Oct 2007)
Duty Editor
London• Launching ITV’s innovative new web site and video platform, channel-by-channel on a rolling weekly basis
• Working with information architects, designers and CMS developers to ensure integrity of site design, usability and navigational structure
• Delivering SEO strategies and solutions to enhance search ratings across the site
• Tracking KPIs on site performance and video uptake using Omniture software
• Delivering third party promotional commitments across site and upselling products, services and games through bespoke content packages e.g. Party Gaming
• Maintaining ITV News Uploaded, the UK’s first user-generated news service
• Developing and maintaining a style guide for new and existing content staff
• Delivering a topical, entertainment-packed homepage, promoting key content and improving the user’s ITV experience with video promotion
• Liaising with development team on production of an in-house content management system; training all new users across content team and assisting CMS delivery manager in change requests
• Mentoring Lifestyle and Drama section editors to develop tone, style and topicality across key ITV show sites
• Continuing to support development of new areas of the site and act as CMS support contact for external ITV editorial staff
(Apr 2005 to Jan 2007)
Senior Homepage Producer
London• Working with Content, Marketing, and Commercial teams in exploring and developing strategies to maximise HP impact on key channels with topical and engaging promos.
• Chairing weekly HP meetings and quarterly forward-planning meetings for planning and scheduling HP
• Managing Assistant Producer for Community and Members; providing support and career development goals
• Launching, producing and maintaining Big Brother 6 micro site, the most successful Tiscali micro site to date with over 13 million page impressions
• Daily reporting on HP promotions and elements of Broadband HP, with ongoing deeper analysis
• Liaising with commercial team to ensure scheduling and delivery of commercial slots. Managing HP master schedule to factor in balanced timing of HP takeovers, advertising campaigns and sponsorship
• Writing and editing weekly Editor’s newsletter, showcasing key features from the portal team. Assisting with production of Tiscali fortnightly Highlights newsletter
(Oct 2004 to Apr 2005)
Members Producer
Tiscali UK, London• Management of the membership area – including the maintenance of high quality editorial standards and user experience; liaising with content, community and marketing to ensure increased sign-up, retention and clear membership value
• Coordinating marketing, content, customer services and commercial teams towards portal and division goals, championing Membership issues at all times
(Jul 2004 to Oct 2004)
Web contractor
BBC, London• Transferring BBC content on the Where I Live sites to a tailor-made content management system designed specifically for BBC journalists; assigning metadata and ensuring content adheres to editorial and legal guidelines
• Editing content and tailoring images for the English region web sites within the CMS
• Implementing transition to live for 42 web sites on a rolling weekly basis
• Placements across the UK to support regional sites and co-ordinate remote teams of production staff; training BBC journalists in use of the CMS
(Sep 2003 to Jul 2004)
Newsletter Managing Editor
Lastminute.com, London• Managing a team of three, responsible for writing, editing and developing award-winning newsletter portfolio
• Authoring and producing monthly Egg Banking newsletter in an agency capacity
• Launching and developing Packed, Lastminute.com’s monthly travel newsletter
• Driving traffic to key areas onsite in alignment with seasonal promotions and business requirements; maximising advertising revenue, CTRs and TTV
• Identifying target customer groups and developing ‘Hot Tips’ (tactical mailings)
(Feb 2001 to Sep 2003)
Homepage Editor
AOL, London• Brainstorming, authoring, producing and editing AOL’s homepage
• Project-managing redesign of homepage to segment to broadband subscribers
• Compiling CTRs and analysing results to enhance subscriber experience
• Serving as one of two technical contacts for the team
• Implementing focus group testing on AOL’s homepage
• Editing a weekly ‘What’s New on AOL’ newsletter
Education
(Sep 1996 to Jun 1999)
Queen's University
Bachelor of Arts: English Literature (2:1)
Categories & Freelance Skills
IT & Internet
Categories
Skills
- Budget Control (Project Management)
- Business Objects (Reporting & Analysis)
- E-commerce (Project Management)
- HTML
- Internet (Project Management)
- Leadership
- Man Management (Project Management)
- Managing Suppliers (Project Management)
- Mapping (Project Management - Process)
- Mentoring (Project Management)
- Process (Project Management)
- Project Value (Project Management)
- Reporting (Reporting & Analysis - Business Objects)
- SLA's (Project Management)
- SME (Project Management)
- Staff (numbers) (Project Management)
- Training (Project Management)
- Up to £500K (Project Management - Project Value)
- up to 5 (Project Management - Staff (numbers))
- Web Intelligence (Reporting & Analysis - Business Objects)
- Website Strategy
- WebTrends
Marketing/Advertising/PR
Categories
Skills
Media & Creative
Categories
Skills
- Acrobat (Adobe)
- Adobe
- Business to Business (Writing)
- Business to Consumer (Writing)
- Copywriting (Writing)
- Marketing Copy (Writing)
- Photoshop (Adobe)
- Sub-editing (Journalism)
- Web Content (Writing)
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