Freelance Online Marketing Manager UK

Online Marketing Manager with the profound, international experience in online marketing campaigns, project management, performance marketing, creative agency management gained mostly at Yahoo! EU.

Rating:	Unrated (New)
Hourly Rate / Cost:	£27.78 per hour
Daily Rate / Cost:	£222.22 per day
Available From:	Now
Seller ID:	317517

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CV (Curriculum Vitae) / Résumé

Online Marketing Manager with the profound, international experience in online marketing campaigns, project management, performance marketing, internal comms, creative agency management and in-house creative production gained mostly at Yahoo! Europe. Managed and coordinated international teams of the local market media planners and the creative team in UK, Italy, Germany, France and Spain.

Employment History

(Jan 2008 to Dec 2008)

European On-net Marketing Manager

London, UK

- Managed operationally and strategically the on-network marketing channel across EU
- Managed the Yahoo! creative team; driving new creative solutions, campaign concepts and brand awareness for on/off net, PR and Yahoo! consumer marketing campaigns across European markets (UK, France, Germany, Italy, Spain)
- Briefed in-house creative team and external agency to deliver Yahoo! product campaigns
(e.g. Yahoo! Mobile, Movie, Music, Travel, Shopping)
- Managed external creative agency – product marketing campaigns within budget
- Campaign project management of local market media planners across Europe
- Responsible for development and implementation of On Network and creative marketing plans as part of an integrated EU Consumer Marketing strategy
- Central contact point for campaign project management for the following stakeholders: product teams, creative team/external agency, European marketing teams, brand-ops team, ad-tech team, the Yield Management team, senior marketing management
- Responsible for driving brand alignment and keeping brand consistency across all Yahoo! on-net campaigns
- Reported on the on-net campaign performance to senior marketing management; suggested top level creative and performance optimisation to improve results of campaigns
- Responsible for the internal marketing comms raising awareness of Yahoo! Products
- Managed on-network side of the partnership with Eurosport across European markets

(May 2006 to Dec 2007)

Online Marketing Specialist

London, UK

Planned, implemented and optimised on-network marketing programs to ROI targets
- Creative campaign implementation, analysis and optimisation for Yahoo! Mobile, Search and Travel
- Implemented successfully the Yahoo! brand on the Bebo.com network
- Worked closely with the Yahoo! Mail, Messenger and Marketplace product teams to analyse user behaviour in order to ensure the effective performance of the campaigns
- Co-ordination and project management of internal resources and work flows to achieve on-network campaign objectives
- Analysed user behaviour on the Yahoo! network
- Supported the Marketing team in the preparation and execution of the online marketing strategy
- Analysed internal data and campaign analytics responsible for optimisation of UK budget by online channel and tactic
- Implemented behavioural targeting into house campaigns
- Managed SEM accounts for the commercial properties (Yahoo! Travel, Cars, Shopping)
- Worked on an affiliate programme for the Yahoo! Personals product
- Worked with the external agency on the implementation of the new Trade Marketing website

(Aug 2005 to Mar 2006)

Marketing Project Manager

Barcelona, Spain

- Researched on the Barcelona expatriate German and British communities and their needs and habits in order to create a range of portal services and products
- Created marketing strategy for the new portal about Barcelona
- PR for the new portal in the expatriate press and among the foreign organisations
- Implemented and enhanced the business and marketing ideas for the site
- Responsible for Searching Engine Optimization

(Feb 2005 to Jul 2005)

Marketing Intern

Languagecourse.net, Barcelona, Spain

Created the strategy to enter the Polish market:
- Analysed competition and users in the online language course market in Poland
- Promoted new language version of the website
- Published Press Releases
- Implemented new line of products in the online store
- Consulted clients and communicated with business partners
- Researched on new e-commerce website
- Set up and optimised pay-per-click advertising campaigns

Education

(Sep 2003 to May 2004)

Université Jean Moulin Lyon III

Socrates-Erasmus Scholarship
Marketing

(Jan 2002 to Jun 2002)

City University of New York

Marketing your business
Basics to building an on-line business
Business communication

(Sep 1998 to Dec 2004)

University of Lodz

Masters of Science in Management and Marketing
Specialisation: Marketing, E-commerce

Online Marketing Manager

Assignment History

(This Seller has recently been shortlisted or contracted for the following people4 assignment)

SEO Expert: We require a SEO expert for ongoing work with our company.

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