Providing in-depth business development/marketing/sales initiatives for non-competing start-ups, early stage, and expanding companies.

Manufacturing industry within a relatively niche £90m market. Appointed Joint Managing Director following the acquisition of my company iscape® in 2007. Developed the business from a modest 5 staff and £400k turnover – to 40 staff, £3m turnover and 3% market share. Established robust internal systems and procedures, developed a comprehensive but clear business plan, applied operational efficiency and implemented congruent information technology across newly created departments. Launched a highly effective marketing strategy and consistently achieved the highest level of Google/Yahoo natural search results within our industry keywords. Developed a successful Franchise model from scratch and created the necessary infrastructure and marketing programs to support Franchisees – personally recruiting 9 Franchisees across the UK within 12 months and without a Franchise pilot or proof of concept. This provided us with a highly effective in-direct route to market, and facilitated our growth with minimal capital investment and less risk.

Unique range of luxury lifestyle products – all aspects of manufacturing/fulfillment out-sourced under an exclusive OEM agreement. Focused on internet marketing/PR/IPR to generate sales and value.

Started Energy Brands primarily to help US technology companies understand, establish and expand their presence within unfamiliar markets & territories across Europe. Currently employees 30+ people.

Part of the original team headed by Morten Lund, following $2.5M funding from ePlanet Ventures. Achieved significant monthly OEM pre-install revenue in excess of $5Million per year. Proposed and implemented successful shift from online-only ESD model, to retail boxed and OEM license route to market via specific channel partners. Developed key distribution channels and strategic partnerships with leading device manufacturers, ISPs and software developers. Built European OEM pre-install business and was responsible for closing the single largest OEM license deal in the company’s history. Negotiated and closed contracts with many of Europe’s largest OEM’s and system builders including Medion, HiGrade and Evesham.

Responsible for all aspects of Sales and Marketing across EMEA. Developed a focused strategy to identify new markets, penetrate key decision makers, and build indirect revenue. Established a key strategic partnership with a leading software company to jointly deliver the first 32 bit windows based PC diagnostic software product for the OEM PC market – a deal worth more than $4 Million annual revenue. Worked with our Asia Pacific branch to secure a highly profitable deal with JVC, delivering our new embedded diagnostic product on all JVC Interlink Sub Notebooks.

Responsible for OEM and system builder sales within EMEA, primarily western Europe. Achieved sales growth of 35% ($6 million within EMEA) based on 100% new business at a pivotal time when Bios market share was declining. Selected from 400 people for senior management acceleration program. Winner of ‘Best Presentation’ at Gartner System Builder Summit in Monaco, as voted by 250 attendees. Collected all three prizes for a global sales promotion amounting to $25,000 – winning first to close, most licenses sold and highest revenue.

Established highly profitable distribution channels throughout Europe. Prepared a strategic sales and marketing plan which integrated with the core objectives of the business. Achieved first sales of a newly developed/high value software product called ‘PC Builder’ to high volume tier 1 system builders within Germany and the UK. Negotiated substantial implementation and annual license revenue model.

A key member of a management team that expanded a small PC component distribution division and recommended/executed the development of a PC production facility, which ultimately increased a £3M t/o business unit to a profitable 56 staff/ £18M t/o business unit producing in excess of 25k PC’s pa.