Working in a business analyst role during the design of a new customer facing E-Commerce solution. The resulting solution provides a new online ordering engine and re-branded existing material with a focus on an improved customer journey and increased usability leading to increased online profits.

Key responsibilities within this project included educating key stakeholders as to the importance of a well defined customer journey, liaison with 3rd party suppliers, ensuring the solution met the requirements of key stakeholders and ensuring the production of detailed functional specifications and resulting sign-off by all business areas.

Working with a team of forward thinking digital architects guiding organisations of varying size through the crucial, much overlooked, functional design phase of their web applications and services. The work carried out during the early stages of a project is crucial in ensuring an appropriate and valuable solution is delivered.

Tasks have included site evaluation, requirements gathering, functional design, business process improvement, user journey development and test management.

Clients have ranged from FTSE 100 members to new start ups with projects ranging from global applications to community based portals.

Business Analyst, Freelance Role, Intel (May 2007 – December 2007)

Working as a business analyst and later in a lead testing role on a European wide business to business E-Commerce project for Intel. The resulting application facilitates the online ordering of Intel marketing materials by external licensed organisations.

Key responsibilities included requirements gathering across multiple stakeholders, production of detailed functional specifications for business and technical audiences and ownership of the functional solution from conception to implementation

Working for a leading technology solutions company aimed at improving client’s business performance through the implementation of innovative web technologies.

Key Role – British Telecom Global Shipping Application (January 2005 – February 2006)

Working as a business analyst during the creation of a global shipping application designed to tackle the complex worldwide shipping environment whilst providing an efficient process for the user.

The application facilitated the purchasing of packaging and shipping between BT locations and internal/external recipients, adhering to complex business rules surrounding shipping rates, import/export tax and embargos.

Key responsibilities included the design and documentation of modules for selection of appropriate packaging based on size and weight, an interface allowing the user to easily review and select carrier quotes and a track and trace function based on the selected carrier.

Further Client Engagements

• For Lexus, working in a Business Analyst role over a variety of projects relating to marketing and online customer retention
• For Ernst & Young, working in a Business Analyst role during the creation of a support application for the efficient creation of financial client proposals facilitating access to an extensive, but disparate knowledge base
• For the Asset Recovery Agency, working in a Business Analyst role during a continuous period of process improvement and solutions design in order to develop an application for the management of registration, tracking and accreditation of financial investigators
• For Achilles, working in a Business Analyst role during a period of process improvement and solution design in order to facilitate an improved registration and client location process for suppliers
• For AAH Hospital Services, working as lead Business Analyst analysing an existing web presence and leading the functional design of a marketing and information based web portal driven primarily through a content management system
• For Lloyds Pharmacy, working as lead Business Analyst during the functional design of a customer facing E-Commerce web site