Web2.0 / Social Media Analyst

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Freelance Web2.0 / Social Media Analyst London, UK

A highly skilled, multilingual analyst, researcher, with years of experience conducting research and analysis for both corporate and academic organisations. Proven experience in mastering new and complex information quickly, managing large workloads within strict deadlines and developing strong relationships with clients and team members.

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Rating:	Unrated (New)
Hourly Rate / Cost:	£29.41 per hour (ex. VAT)
Daily Rate / Cost:	£235.29 per day (ex. VAT)
Available From:	Now
Candidate ID:	320513
	: Offers a discounted hourly rate to registered charities
	: Freelancer has their own limited company

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CV (Curriculum Vitae) / Résumé

• Proven ability in developing solutions that help clients understand how they are affected by the World Wide Web
• Excellent written and verbal communication skills, including report writing, editorial, interpersonal and presentation skills for a range of audiences, including academic and business communities
• Extensive experience of managing and working in teams to conduct research and produce reports
• Strong account, people, and project management skills
• Extensive quantitative and qualitative research and evaluation skills
• Proficient in the use of the Microsoft Office suite, statistical analysis and content aggregation software
• Accomplished online and offline primary and secondary research skills including online panels, discourse and network analysis
• Wide range of linguistic skills

Employment History

(Sep 2009 & ongoing)

Internet Research Director

Brighton

I am responsible for coordinating internet research projects. My responsibilities also include helping organisations such as GlaxoSmithKline and Orange to understand the online landscape in addition to planning and executing effective online campaigns.

(Jul 2009 & ongoing)

Director

London UK, Barcelona Spain

I am the founder and Director of a research consultancy that provides strategic consultancy on a range of communications projects from viral marketing to digital diplomacy. To date I have worked on various digital projects for organisations such as Barclaycard, the Foreign and Commonwealth Office, Lufthansa, Kimberly Clark and SECTU amongst others. Projects for the above organisations include the monitoring and evaluation of real-time digital media feeds, viral campaign evaluation and strategic consultancy on online communications campaigns.

(Sep 2009 to Sep 2010)

Research Assistant

Surrey

I worked on a project funded by the Technology Strategy Board to analyse the potential for risk in to critical national infrastructure within real time social media feeds. I have also presented the conclusions of the project at various conferences and published papers.

(Nov 2008 to Jun 2009)

Account Manager

London

I was responsible for the implementation of agreed media analysis or PR evaluation programmes on behalf of my clients. My duties included seeing that agreed activities were carried out, quality standards are maintained, deliverables were fulfilled and the analysis and planning information were successful in meeting the aims of the client.

(Jul 2005 to Nov 2008)

Senior Researcher

London

I produced high-level, executive reports measuring online stakeholder perception by monitoring and evaluating online discussion and subsequent stakeholder activity. I achieved this by mapping the most relevant influencers and detractors, identifying the topics of discussion and analysing the findings using various online measurement methodologies and tools such as Omniture, Google Analytics and Yahoo! Web Analytics. In addition, I conducted research projects in multiple languages and line-managed junior researchers, before presenting the report findings to clients.

Professional Qualifications

Convener and speaker at Web Metrics and Political Behaviour Symposium – 13 September 2009, London, UK

Speaker at GOA International Conference – 04 July 2009, Oxford University, UK

Speaker at Linguamatics Users’ Conference, 18 May 2010, Cambridge, UK

Rapporteur at Public Diplomacy: From Policy to Practice Conference, 07-09 June 2010, Wilton Park, UK
Speaker at Networking Democracy Symposium – 25-27 June 2010, Cluj, Romania

Speaker at CRESC Social Life of Methods – 09 September 2010, Oxford University, UK

Education

(Sep 2007 to Jun 2010)

Royal Holloway University of London

PhD Politics and International Relations

(Oct 2005 to Jun 2007)

Birkbeck College, University of London

MSc International Security and Global Governance

(Dec 2002 to Nov 2003)

Universidad de Buenos Aires

Spanish Language

(Oct 1997 to Jun 2000)

Staffordshire University

BSc Psychology and Literature

Publications

10/10 Real Time Social Media Analysis – Published in the Information, Communication and Society Journal Special Issue.
03/10 – Present I am currently an academic Manuscript Reviewer for the Information, Communication and Society Journal. I review scholarly articles on Online Research Methods, Communications Studies, Web 2.0, Social Movements and Surveillance / Privacy.
10/07 – Present co-Editor of the Working Papers Series for the department of Politics and International Relations at Royal Holloway University of London.
04/09 Article entitled “Proving PR Success in Digital Media” published in the International Association of Business Communicators magazine “Communication World”.

Over the years, I have published articles on online trends for PR Week, Pharmaceutical Marketing and Public Affairs News. These were considered to be an important source of insight and opinion by influential non-governmental organisations and senior government figures.

Assignment History

(This Candidate has recently been shortlisted or contracted for the following people4 assignments)

Project Manager: We are looking for a Media Research and Evaluation Project Manager local to Oxford. Must have experience with Public Relations and Market Research. Will be creating reports and assignments. We will accept applicants that have just graduated fron University with the relevant experience. Please apply for more detals.
Freelance Researcher: We offer qualitative research services to mainly corporate clients. As part of my offering I want to offer desk/context analysis to support primary research with consumers. The specifics of this will vary from project to project but may involve trawling industry reports, visiting retail and capturing relevant things on camera, analysis of conversation/activity on the web.
Video Producer: video production
Media/Campaign Evaluation Specialist: We are looking for a freelance media/campaign evaluation specialist to advise me on best practice around campaign/media evaluation, to advise on data collection best practice and to ensure that we are applying the right formulas (e.g. calculating cost per response) to a marketing dashboard that we are creating.

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