Printer friendly ]Freelance MULTI-CHANNEL MARKETING CONSULTANT Dorking, Surrey, UK
I have been an independent marketing consultant for the last 14 years advising dozens of businesses at all stages of development from multi million pound businesses to fledgling start-ups.
| Rating: | Unrated (New) |
| Hourly Rate / Cost: | £100.00 per hour |
| Daily Rate / Cost: | £800.00 per day |
| Available From: | Now |
| Seller ID: | 320732 |
CV | 
SkillsCV (Curriculum Vitae) / Résumé
I have been an independent marketing consultant for the last 14 years. Consequently I am happy working as part of a team as well as project management in an individual basis. In that time I have advised dozens of businesses at all stages of development from multi million pound businesses to fledgling start-ups, from UK niche companies to US launches, in both consumer and business to business fields. I can bring a wealth of experience, skills and contacts to clients including catalogue and e-commerce development, online marketing, business evaluation, business planning, new customer recruitment, customer mailing strategy, response analysis and customer service..
Employment History
(1994 to 2009)
Director & co-founder
Catalogue Development Centre Ltd publishes the trade monthly journal Catalogue & e-business now in its 15th year and has established itself as the voice of the industry through its informed and educative editorial stance. Successfully developed supplements and digital media offshoots as the market grows and diversifies – CareerZone (staff recruitment service), Insight – industry enewsletter.
Judge for the annual Catalogue Awards, a major event in the mail order industry calendar, for the last 7 years 3 of which as Chairman of the Judges.
Owner - Catalogue Development Centre Marketing
Catalogue Development Centre Marketing, a specialist mail order consultancy providing marketing services to B2C and B2B catalogue businesses. Typical projects undertaken include analysis of catalogue and business performance, business and marketing planning, production management, online marketing strategy, catalogue critiques, new catalogue feasibility studies/launches, business evaluations as well as longer term retainer arrangements.
Market and conduct a series of successful public training workshops around the country- Profitable Mail Order Marketing (just completed the 14th year).
Owner – Calendars Limited
Sole owner of niche mail order business Calendars Direct selling calendars and complementary product. Purchased loss making business and have turned around company by product development, CRM segmentation catalogue makeover to profit making – even in a recession.
(1991 to 1994)
Co-Owner
Created the first specialist mail order advertising agency in the UK reaching £2m turnover and 10 employees. Handling clients such as Mattel, Corgi Collectibles, Selective Marketplace, Deluxe UK, Chromocolour and Time-Life Books.
(1988 to 1991)
Majority shareholder
Lloyd Randles Advertising Ltd
Started my own advertising agency with an ex-colleague from Saatchi & Saatchi. The agency handled clients such as Dorling Kindersley, Octopus Books, Athena, Ryman and GUS.
(1986 to 1988)
Client Services Director and Deputy MD
MSW Rapp & Collins
Head hunted to direct all agency clients and to turn the consultancy into a direct marketing agency. This involved transforming the account handling structure, hiring personnel and changing the working practices of the company during a period of rapid growth. The company grew from £12m to £25m in 20 months, 40 to 110 staff with all the structural and employee problems fast growth creates. The 35 clients varied from Abbey National to Renault, Bristol Myers to GUS, AA to Allied Dunbar.
Professional Qualifications
Institute of Marketing Diploma
Education
(Sep 1969 to May 1972)
Southampton University
BA Business Studies 2:1
(Sep 1962 to Jun 1969)
Tamworth Grammar School
9 'O' Levels, 4 'A' levels
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