Working for clients such as O2, Dyson and EDF Energy, I produced concept work and long body copy for integrated marketing campaigns. I have written for:

Digital
Business correspondence
DM
Radio and viral

At “still waters run deep”, an award winning design and communications agency, I wrote trade articles, press releases and marketing materials for clients, as well as represent the firm within the design industry. My responsibilities were:

Concept and long body copywriting
Branding and tone of voice
Editorial consultancy
Project and client management
Defining the “still waters run deep” tone of voice

As editor of all three titles I started a programme of redesigning editorial focus to include independent editorial, covering politics and international law. By creating partnerships with IT industry bodies I also secured exclusive editorial content, which had a positive impact on sales. Under my tenure I:

Developed the editorial format and content of all three titles
Wrote and researched independent articles
Secured and managed content to increase sales
Managed staff and clients
Launched ITP USA
Worked with production to distribute ITP titles to trade shows and institutions such as the US Senate and House of Congress