Responsibilities
• All aspects of the formation and running of a new tour operator in the UK including; company structure, business plan, ATOL bonding, banking facilities, IT and communication infrastructure, premises and all legalities
• Development and implementation of a strategic marketing plan including promotion at consumer and trade shows, development of a new website with integral SEO, set up and management of PPC campaigns, print advertising campaigns, development of exclusive strategic marketing promotions with resort partners.
• Recruitment and management of key staff including North American and European Programme Managers.

Achievements
• Grew database to over 7,500 names in year 1.
• Added 9 new resorts and over 90 new properties to the programme.
• Built relationships with key travel agents to drive expansion in later years.
• Secured contracts with specialist partners for future business.

Responsibilities
• Creation of a business development strategy for this leading UK based snowsports resource
• Devise e-commerce functionality for the site to facilitate online sales of ski holidays and associated elements
• Design and sell online advertising solutions for resorts, hotels and tour operators worldwide
• Form partnerships with travel trade partners to service holiday enquiries

Achievements
• Secured trade partners for 2009/10 season

Responsibilities
• Creation of a marketing, representation and PR agency, serving North American ski resorts and hotels
• Provide market intelligence and analysis for clients
• Develop and implement on and offline UK marketing strategies for clients
• Provide a full representation service for clients including proposals to new distributors and training workshops
• Run integrated PR campaigns for clients encompassing press releases, press trips and launches

Achievements
• Secured new distribution partners for Telluride Ski Resort, Colorado

Responsibilities
• General management of specialist department responsible for arranging large-scale winter sports events.
• Responsible for bid preparation and presentation to clients including the Royal Navy and Norwich Union.
• Integration of the Special Events department into the parent companies structure to benefit from cost savings through integrated IT, back office and procurement.
• Development and implementation of a strategic review encompassing; financial analysis, competitor and market analysis, human resource restructuring, new business development and web distribution.
• Managed large scale events in resort for up to 2000 clients including Snowbombing, Royal Navy Alpine Champs.

Achievements
• Secured new contracts including 5 year appointment as official tour operator for the British Schoolgirls Championships, Royal Navy Ski Championships and Norwich Union corporate hospitality.
• Implemented a new back office and reservation system resulting in significant increases efficiency enabling 20% reduction in staff costs and increase in net profit margin of 23% after implementation.
• Project managed the development and implementation of a new website and e-business solution providing web based information and booking services to key clients.

Responsibilities
▪ Staff recruitment, training and day to day management of all aspects of the department.
▪ Negotiating exclusive offers and promotions with North American resorts and suppliers.
▪ Conducting agency training both in the UK and on resort familiarisation trips in North America.
▪ Devised and set up the Alpine Discovery programme featuring summer activity holidays in Alpine resorts.
▪ Took over responsibility for Scuba Discovery, a specialist dive programme operated by Skiworld.

Achievements
▪ Increased sales by over 22% in 2004/05 season, resulting in best ever North American sales in company history through better training (internal and external), trade relationships and improved product mix.
▪ Grew sales via travel agents by 30% in 2004/05.

Responsibilities
• Recruited to set up a new ‘tailor-made department’ for the UKs largest independent ski operator.
• Managing a team of 4 handling all bookings for groups of 20+.
• Responsible for all self-catering and hotel product in European resorts.

Achievements
• Grew self catering sales by 89% year on year through improved sales training and product mix.
• Developed and sold a tailor made product in response to growing market demand.
• Implemented new services for group clients including inspection trips and incentives.

Advised and fitted customers with suitable ski boots and equipment. Trained staff on products and technical aspects of boot fitting including awareness of podiatry. Gained Salomon boot fitter accreditation.

Organised group and corporate ski trips for clients including Citibank, KPMG and Price Waterhouse Coopers.

Ski guide and resort representative for Ski Club of Great Britain members.

One of two holiday consultants selling specialist off piste, heli-skiing and instruction holidays to club members.