IOP Publishing is an international not for profit publisher wholly owned by the Institute of Physics. It is one of the largest and most dynamic publishers of physics information in the world.

This strategic interim role will lead to the company appointing a Head of Marketing for the first time.

• Worked with senior management team to define a 5 year strategic plan for the business using a customer focussed approach
• Evaluated the marketing function and recommended some down-sizing, total reorganisation of the team and re-focussing of their activities in response to the economic situation
• Advised new product development team on a range of electronic publishing products
• Preparation for introduction of central database, analytical and operational CRM system
• This included a functional specification, evaluation and recommendation of potential suppliers and development of new marketing and business processes and KPIs to maximise its effectiveness
• Best practice, branding, training, development and recruitment for the marketing team
• Strategic and tactical Marketing Plans and Budgets for FY2009
• PR, SEO, social media, journals usage, advertising revenue generation and subscriptions marketing

Co-founded marketing consultancy company in 2004 offering expertise to enhance or completely transform the output of a client’s marketing function and budget. Operating mainly within the B2B arena, both strategic and tactical marketing services are provided and a virtual marketing team can be put together if required. We operate as either as consultants or on an interim management basis. My personal interim experience includes:
Interim Head of Marketing (Publishing)
Interim Group Marketing Manager (Publishing)
Interim Business Continuity Manager (Car parts and spares retailer)
Contract Marcoms Manager (Data and cabling manufacturer)
Interim Marcoms Manger (Systems and process solutions for etching, deposition and growth of advanced materials)

Krone manufacture and market a comprehensive range of data and voice cabling equipment and is at the leading edge of connectivity solutions in the global high tech market.
• Three innovative new products launched, organised major exhibition, implemented new customer loyalty scheme
• Analysed business processes and produced Marketing Communications Procedures Manual
• Dramatically updated and improved company web-site
• Launched integrated e-communications strategy linked to the web-site, this involved emailing video commercials to purchased databases, with follow-up telemarketing
• Generated and converted leads in cost effective manner, maximising marketing ROI.
• Email newsletter launched to the distribution channel to keep these key customers updated with the lastest company news and to drive traffic to the web-site.
• Responsibility for a significant Marcoms budget.
• Liaison between product marketing, sales and customer services was vital in order to ensure that Marcoms activities reflected the needs of all elements of the business.

Halfords Ltd is the UK's biggest retailer of car parts, bikes and accessories, with over 400 stores nationwide and around 9000 employees.
• Researched the business continuity process, co-ordinated information from all business functions
• Led the team of senior managers each of whom had to develop their own functional plan
• Redeveloped the company’s Business Continuity Plan prior to its London Stock Exchange flotation
• Business Continuity Plan produced on time and approved at Board level

Oxford Instruments offers a range of systems and process solutions for etching, deposition and growth of advanced materials on micro- and nanometre scales for use within the global semi-conductor industry.
• Strategic and tactical marketing plan and budgets for FY2008
• Produced exhibition collateral, including complete range of new exhibition panels, for major international semiconductor shows including Nanojapan, American Physical Society in Denver and Semicon China
• Developed launch materials – brochures, datasheets, promotional giveaways and a programme of print advertising and web-based promotions for 2 new product areas

• Provided maternity cover for the Group Marketing Manager
• Managed a team of 21 marketers
• Strategic and tactical Marketing Plans and Budgets for FY2008
• Responsible for ROI of a significant marketing budget
• Produced new website, exhibition stands, corporate brochure & Journals Catalogue
• PR, SEO, journals usage, advertising revenue generation and subscriptions marketing