CV (Curriculum Vitae) / Résumé

• 8 years experience in Marketing, the career has been developed as a Marketing Associate and Product Manager in the Telecom and FMCG industry and recent experience in Trade Marketing in the Electronics industry;
• Solid experience on carrying out market test using Customer Lifecycle Management methodology, offering precise recommendation for decision making;
• Financial Marketing background learned throughout the career, with great skills of Pricing & ROI analysis and well developed analytical thinking, with also fairly knowledge on Statistics applied to database analysis;
• Strong product management experience acquired as an Assistant Brand Manager in Procter & Gamble for 2 years, with high level training sessions and P&G University degree;
• Capacity of managing brand equity and executing brand launches using solid methodology for designing Communication & PR plans and POS executions;
• Commercial skills developed in the electronics industry in Brazil, with large experience on approving trade plans with the retailers;
• Critic, creative, well-related and enthusiastic work style;
• Cultural understanding skills. 6-month internship in Ukraine; leading participation in AIESEC (World largest student organization);

Education