6 month contract

Responsible for online sales and marketing for the Barclays.co.uk current accounts channel on both large and small projects as well as managing BAU changes.

•Conducted user experience review of current accounts content, driving change to enhance click-through and conversion following a drastic reduction in marketing budget.

•Worked with third party suppliers, content management and project teams to review, re-write and deliver new copy for e-channel review programme due for launch in Spring 2009.

•Designed, briefed and tested revised application processes for current account and savings products to enhance, sales, registrations and improve regulatory compliance.

•Managed creation and publication of mandatory and other changes across channels during time of upheaval in financial markets to achieve consistently high sales under challenging conditions.

•Strategised, designed and produced landing pages and microsites for several new product launches.

•Conducted several successful email campaigns to upgrade customers to premium products.

Responsible for developing the online content and marketing strategy, management of a suite of websites across four content development teams and the implementation of a new brand. Also responsible for line management of a small development team.

•Performed a full content audit across the website offering, ultimately rationalising content and improving user journeys within and between the websites in advance of the rebrand.

•Delivered a project to migrate five websites being maintained and developed by IT functions in Montreal, Milton Keynes and Edinburgh into a core content development team based in Cambridge. Implemented new content management processes for the development team covering online collateral, email marketing and CRM (RightNow). This allowed the IT functions to concentrate on back-end systems development and decreased development lead-times for web changes by around 80%.

•Content - researched, evaluated, negotiated and implemented a new Content Management System for RBS Worldpay re-brand. Mediasurface Morello used to launch a new brand resulting in the consolidation of multiple marketing and technical support websites and at the same time allowing business users to create and edit their own content saving approximately £85,000 per annum in web development costs.

•Strategy and Brand - worked with a leading digital agency to define a 3 year web strategy for the business and deliver a user centred design for the new website (RBSWorldpay.com). The key output was a roadmap of functional developments for the next three years which will differentiate RBS from its direct competitors across its global markets.

•Ran a project to assess quality of output from current package (Omniture SiteCatalyst). The key output was a way to improve analysis and set up management information dashboards to allow easy assessment of KPIs and thus make informed changes to the websites to improve conversion rates.



•Ran a search engine marketing review programme across two key sites to maximise the effect of pay-per-click spend and optimise natural search resulting in an average of saving of £12,000 per month in PPC costs since completion with a positive effect on both rankings and traffic which increased by 15% over the same period.

•Review phase of project completed working with Precedent Communications and new strategy and design concept delivered to the Executive Management Committee.

•Implemented new content management processes for both internet and intranet sites to ensure compliance with internal audit requirements. Rolled this out across the business.

•Set up monthly web forum to give senior stakeholders the opportunity to discuss and contribute to the development and maintenance of the internal and public-facing websites.

•Initiated CMS update project to identify and procure a replacement solution for out of date Interwoven Teamsite 5.5 installation, undertaking a full analysis, RFP and evaluation of options resulting in procurement of Mediasurface CMS.

•Developed new web promotions for campaign and sponsorship pieces including copy writing and production and commissioning of relevant assets.

•Design and implementation of content management processes for Internet and Intranet sites for newly acquired Bank of Bermuda GFS

•Developed new sections of the site focusing on the HSBC acquisition and the Bank of Bermuda sponsorship of the Asiahedge Index.

•Project managed and implemented the re-branding of the entire Bank of Bermuda GFS web presence into HSBC, covering design and content production for Internet, Intranet and Web Applications. Included migration of marketing websites to HSBC CMS, Interwoven Teamsite.

•Interfaced with business partners in HSBC to smooth the transition to the new culture including representing Alternative Fund Services on e-Commerce and e-Marketing steering groups. Also represented London office on TUPE matters.

•Managed legal and regulatory compliance matters for the web presence, including provision of terms and conditions, privacy policy, via interface with HSBC Group and external legal and compliance teams.

•Developed and implemented a management information pack for web usage and advertisement click-through rates using WebTrends and Adjuggler packages.

•Designed and delivered the customer experience for the “making and receiving payments” section on brand new business internet banking website.

•Wrote web content to best present the business advice and product information within the customer needs set.

•Delivered new and amended web pages in consultation with business partners, marketing and IT for the business banking website and Internet Banking services.

•Project-managed changes through the process from conception through to deployment.

•Create and publish web content using the Interwoven Teamsite CMS to group standards.

•Design, build and maintain MS Access database to track perishable content.