Strategic Brand Development

STRATEGIC BRAND DEVELOPMENT SPECIALIST
• 25 years experience in design, media, corporate identity/image systems & change management
• Program procurement and strategic business development experience overseas
• Energetic and focused with the ability to develop the “big picture” and simultaneously monitor all event and program details
• Highly directed and motivated personality, with a history of innovative product conception and delivery

Saint Petersburg State University, Russia 1997 – 2003
International Cultural and Educational Ambassador and Program Developer for “2003”
California Institute for Integral Studies, San Francisco, CA 1997
Ph.D.: ODT/Change Management - Identity and Image: Dissertation: Role of Image in Identity Formation. Perception and Identity as it applies to branding, advertising and corporate identity
John F. Kennedy University, Orinda, CA 1991
Master of Arts Program: Clinical Psychology and Expressive Arts Therapy
University of North Carolina, Chapel Hill, NC 1981
Masters of Fine Arts: Dramatic Arts, Acting and Directing
North Carolina State University, Raleigh 1974
Bachelor of Science, Life Science

Sample Project Delivery
PEGA/Pegatron & Asus/Advantech, Taipei, Taiwan 2008 to Present
Director of Business and Marketing Intelligence: Direct the strategic use of intangible assets and intellectual property to build and sustain strategic advantage. Establish global marketing plan, sales strategy and branding review; WW expert in branding and issues of identity and image.

“Saint Petersburg 2003,” Russia 1994 - 2003
Educational Ambassador, Program Developer: Successful development and implementation of cultural and public relations programs, promoting cultural and economic regeneration of Saint Petersburg, Russia: G8/2006 and Ministry of Information…

Spatializer Laboratories and Desper Products, Inc., Los Angeles, CA 1992 - 1994
Established and directed brand identity, advertising, marketing new audience development for international start-up music technology firm. David Foster and Bryan Wilson Board Members…

Chevron/Texaco, Inc., San Ramon, CA 1989 - 1992
Developed and produced multimedia and corporate identity programs for employee awareness.

MTV, New York 1983 - 1989
Designed, developed and implemented creative programming for New York cable TV branding consultants Fred/Alan, Inc. and Executive Producer as creative advisor.

Hallmark Cards, Kansas City, MO 1977 - 1979
Introduced brand spin-off “Ambassador Cards” to capture competitive markets in domestic markets. Established new corporate sales records and marketing promotion strategies in the US.

LANGUAGES
English as first language. Conversational Russian, Spanish and German.