CV (Curriculum Vitae) / Résumé

Successful sales and business development executive with experience in creative, digital and networking environments. Successful at hitting targets and building relationships using phone contact and in person reaching key decision makers at Director level. Passionate about developing revenue and looking for a permanent, long-term role where I can develop and grow business.


WORK HISTORY

July 2010 – Present – Brand Ambassador/Development Executive for new brand BLOOM gin and Berkeley Square gin part of G&J Greenall (also produce Bombay Sapphire)

Account / Promotion interaction
• Responsible for developing strong business relationships with Hotels, bars, restaurants, nightclubs in order to drive distribution, visibility and endorsement of the brands in the on trade market
• Creation of PR and marketing events in key venues within London
• Establishing relationships with key on- and off-premise gin accounts
• Conducting Trade/Distributor/Account Staff Trainings on the Gin making process and Gin portfolios
• In key on-premise accounts achieve targeted goals of new distribution, Drink Feature and Menu Placements for Greenalls Gin portfolio and build relationships with key influential bartenders
• In off-premise targeted key accounts, conduct Brand demos to introduce BLOOM gin to staff and consumers
• Sell-in and monitor success of on premise promotions/activities
• Identify promotion opportunities to grow volume based on account needs
• Follow up with on-premise account after each event as to their needs for post-promotion product reorder
• Maintain updated target account list for new placement
• Keep management informed on customer activities, sales trends and competitive activity in the territory
• Maintain adequate, well-organized inventories of POS materials needed to support target account activities
• Develop a monthly activity report that measures all accomplishments for the month (i.e. distribution, key wins, competitive activity)



May 2009-July 2010 Direct sales/marketing roles/Voiceovers – freelance
• Voiceovers for Gillette Venus Embrace, IBM and the Body Shop online - 2008

• Marketing and brand awareness at trade shows and direct sales


April 2007-April 2009 Sales Manager Only Lunch & Dinner / Single Solution
• Prospecting for new leads and conducting initial client-facing meetings
• Chasing up new enquiries (warm leads) leading to sales appointments
• Achieving top targets from £10k to £14k per month
• Face to face sales of memberships to all new clients (circa 20 meetings per week)
• Developing initiatives to attract more clients via networking events (twice a week)
• Maintaining efficient and effective administration and reporting systems
• Provisioning of monthly sales activities reports and account production figures
• Building client relationship and taking into account member feedback
• Researching, selecting and assistance in negotiating terms with restaurants



Jul 2002 – Dec 2006 BBC Radio 4 (Media) Events Co-ordinator
London Broadcasting House
• Undertaking all routines for the programme/production office
• Dealing with all SAP queries and acting as SAP Superuser
• Monitoring and control of budget of programmes from £40k to £80k
• Booking and co-ordinating production facilities and staff
• Assisting in the studio including liaison with contributors, guests and agents
• Co-ordinating the production office, involving setting up and managing producers subject diaries and booking studio time


Sep 2000 – Jun 2002 BBC (Media) HR Adviser
London Broadcasting House
• Inductions, presentations, training and development courses to all new staff
• Drafting and typing all contracts for the Radio & Music & Entertainment Department
• Maintaining good knowledge of BBC departments and processes, in order to provide timely and accurate advice to line managers and employees
• Assisting HR Manager with interview preparation and reference checking



Jul 1998 - Aug 2000 De Vere Royal Bath Hotel (5* Hotel) HR Officer Bournemouth
• Inductions, presentations, training and development courses to all new staff
• Providing high quality support to management with detailed weekly reports
• Setting up and maintaining office and administrative systems
• Improving their use of statistics to monitor staff figures
• Developing new spreadsheets leading to reduce staff turnover from 60% to 30%
• Assisting with budget and forecast leading to cost cuts and greater control
EDUCATION
Sep 1993 - Dec 1995 Bournemouth School for Girls
• ‘A’ levels: German (C), French (C), English (D)
• GCSE’S: 10 grades A-C
• Degree 2:1 – English – Keele University



TRAINING/SYSTEMS
• CIPD Certificate in Personnel Practice (2000) CPP
• RSA 1, 2 & 3 Word Processing / Text Processing - Distinction (1998)
• Use of MS Office, including Intermediate level Word, Excel and Powerpoint
• Touch Typist (70 wpm)
• Conversational French and German



PERSONAL QUALITIES
• Self starter and using own initiative
• Self motivated
• Excellent interpersonal and relationship building skills
• Ability to work under extreme pressure and prioritisation of heavy workload
• Excellent organisational skills
• Flexible
• Efficient

Employment History