CV (Curriculum Vitae) / Résumé

Key skills: versatile, intelligent, active, fast learner & worker, creative, analytical, excellent sales capabilities and communication skills, persistent, multi-lingual and international outlook. Top notch networking abilities. Thinking in solutions.

Work experience:
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Since December 2008 I have taken a sabbatical, i.a. to start up my PhD research on Market Segmentation.

The second half of 2008 I realised a project (mobile telecom operator, 2nd in the market) for the Consumer Market, in the field of Development and Life Cycle Man-agement. I researched and categorized the processes, wishes and demands of the organization, and matched them with customer insights, technical developments and “best practices”. Based on my report, a Cross-and Up sell programme was launched, in order to increase the revenues per customer, improve loyalty and reduce churn.

(leading ICT provider in the Netherlands, Belgium and Germany) I worked on a number of different projects in mobile telecom from 2002 until mid 2008, as Sr. Campaign Manager in the departments CRM / Life Cycle Management (Hi, KPN and Business Market), in the Marketing Communications Team, and in the department for Consumer Marketing (Acquisition, De-velopment and Retention).

In these functions I was directly involved in launching several new products (i-mode, integrated business package, video calling, flexible rates, Home Zone, Mobile TV, mobile internet) and repositioning existing products, as well as repositioning the brand itself.

I have worked on the strategic and tactical aspects of the operation and the brand, the (cross) sales of new and existing products to the customer base (Development) and new clients (Ac-quisition) via a number of different media, most importantly DM and call centers, most recently e-mailings and sms-campaigns.

Next to this I was trouble shooter and coordinator for several logistical routings, both internal and with suppliers.

I have also set up Product Life Cycles (business market) and Customer Life Cycles (prepaid and postpaid consumers), created an extensive Winback & Acquisition programme, and contributed to a Retention project in liaison with database specialists.

Finally, I was responsible for the BTL communication, most prominently in the field of Acquisition, for the Consumer Market of the mobile brand of KPN.

Employment History

Education