CV (Curriculum Vitae) / Résumé

I am looking for Business planning, strategy & analysis work.
Having worked for brands such as Hewlett Packard, Unilever & Makro in various strategy/planning & analysis roles on commercial business, I can deliver timely projects for SMEs, public sector, and corporates.

In particular:
*Business Planning, Reporting & Analysis
*Marketing analysis & strategy - 4P
*Research & Analysis (Gap analysis, Benchmarking, scenario planning, what-ifs, statistical applications & modelling)
*Budgeting & Forecasting - Demand, sales etc
*People management experience


I have an MBA in Finance & Marketing and have undertaken analysis projects in a sales/commercial environment. Often delivering to tight deadlines, I am flexible and committed to the goals.
Communication, strong commercial acumen, attention to detail and precise analysis, are my key strengths.

CV

Key Skills & Experience
• Commercial analysis - Commercial business planning, Forecasting, planning, P&L analysis
• Sales/Marketing/Finance - Management reporting, Business cases, Competition & marketing (plc, pricing & promotions)
• Statistical analysis & applications - Forecasting, Hypothesis testing, Trend analysis, Sizing, Variance analysis, (SPSS, BO, MS Office Advanced, SAP)
• Experience of Business Sectors: Current - Consumer Electronics Retail, Previous: FMCG
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Objective:
Experienced commercial professional looking for opportunities in business analysis/planning and strategy roles with responsibility of budgets, people management and revenue delivery (not limited to).

Work Summary:
Hewlett Packard- UK Retail (Printer Category) – Business Analyst – Retail Channel
As the division that sells consumer printers into retail partners such as DSGi, Comet, Staples, I worked with Product Managers, Account Managers, Marketing & Finance towards business related insights and analysis; mainly channel & category - revenue and unit performance, ASPs, reporting, promotional performance, pricing, market share and predictions, competitive scenario, sales processes & reporting . I’ve managed multiple projects through marketing agencies, indirect reports and global teams.
• Achievements:
▪ Setting up managing and control points for the consumer retail business and streamlining reporting – better geared to the needs of Sales & Mktg. Data points/ databases include: Retail Epos (Wos, Retail sales, Inventory), Market data (GFK, IDC), BO & SAP.
▪ Negotiating improved trading terms & processes with a major Wholesaler (worth +£25mln) - Westcoast
▪ Products, pricing & promotional proposals to help achieve target discount and margins and maximize profitability of printer products
• UK & Ireland retail business channel strategy, planning & analysis on Printers
• Planning & Organizing Retail Business reporting - Corporate(BO, SAP), customer (GFK, Neilson) and market(IDC, external) - to enable decision making for the Printer category in the retail channel. Daily, Monthly & quarterly reporting on revenue performance and variance tracking. Mentoring the sales support teams and EMEA information support team for building credible information systems, reports and analysis points.
• Pricing recommendations for printer deals with retailers given discount budgets at the category level and margin goals at the retailer and product level. Working with account managers to monitor margins and pricing to achieve wholesaler and retailer mark ups and margins.
• 4P strategy inputs for printer category such as promotions, pricing, channel performance & products. Monitoring, analyzing, researching and presenting a weekly Executive summary to the Director & Retail Mngmt. Team. Ad hoc deep dives whenever required.
• Retail Account Planning: feeding category and market trends in the business for annual retail account planning to enable the target Quota achievement on sales & category growth
• Quarterly quota target setting for retail accounts and presenting the performance to targets ( Revenue, Units & ASPs).
• Preparing monthly forecasts for all Printers, PCs & Accessories; presenting the variance on actuals periodically to retail team
• Sizing of the printer market category to assess category market size & share using regression & trend forecasting once every quarter. Critical case building versus EMEA forecasts and their projections. Giving recommendations considering UK market realities.
• Ongoing Product & Category analysis to ensure competitive position and achievement of market share targets for AIO printers. Building predictive models such as predicting market share based on current pricing strategy.
• Building cases for special seasonal promotions/ activities in the Printer products based on competitive and market position. To be the reference point for Marketing & sales teams for corporate performance and market trends on consumer printer products. Having the pulse on the business at all times.
• Managing relationships with Emea teams, Marketing agencies- GFK (Commissioning research & reports), Wholesalers as required


2007 – Surrey County Council, Education Project ; Project Officer
A Consultation project with the Performance & attainment team, as part of the research & analysis phase of Surrey County Council’s 2020 education policy. Quantitative analysis & research on the student database of the council towards developing 2020 policy. Line managed two analysts. Key Achievements:
• Complete management of the research & analysis phase to take the project to the next level as per defined time lines. Researching pre-defined hypothesis, analysis of student database – application of hypothesis testing, regression & correlation. Eg; isolating student cohorts and studying their attainments, or impact of different socio-economic variables on performance, linear time trends etc.
• Preparing a case for funding of schools & supporting the Building Schools for the Future (BSF) project.
• Proposing policy alternatives for attainments, financial performance of schools w.r.t. funding and spending towards the 2020 education policy.



2006: Makro, UK ; Customer Relations Manager
Store based in Charlton & Rayleigh, UK, I worked as the Customer Relations Manager. Working on a target to develop business for Horeca Customers - £1mln +, I reported to the Sales Controller & Store Manager managing the store sales & marketing teams. Key Achievements:
• Successful business planning for store’s top 100 Horeca customers to achieve targets. Catchment area growth; Winning business accounts - Hotel Crown Plaza & London Clubs international
• Business Management – marketing proposition, category delivery, planning, margin tracking, performance of key categories in store for Horeca customers, improving in store-presentation, monitoring customer visits to ensure that key customers deliver on periodic sales targets, designing a process to improve availability in store
• People management; 2 sales execs and 1 marketing exec towards sales & marketing objectives;



2005: Reach: Nestle Rowntree; Territory Manager
A territory sales role reporting into the London Area Manager; managed an area of 200 retail independents & achieving a daily sales target (monthly target of £10,000pm), Key Achievements:
• Consistently top3 performance in sales. Successful area management wrt Distribution, pricing, brand presence in store and marketing program implementation. Managing relationships with Wholesalers. Retailer & category development in the Independents channel in the SW & West London


June 2003:, Tractors & Farm Equipment Ltd; Dealer Development; Asst Manager
As Asst Dealer Development Manager, I was responsible for developing the commercial performance of Dealerships. The commercial trading terms of dealerships, sales targets, advertising and the infrastructure facilities of dealerships – pan India ~250 dealerships. Other deliverables were sales, training, inventory, legal & financial standing of dealerships, liaising with sales and marketing to achieve the targets. Key Achievements:
• Delivering on time on the conversion of dealerships from Letter of Intent to Probation & Confirmation
• Recognition of achievement on the Channel finance program – pan Indian dealerships


Education
MBA, Major – Marketing, Minor – Finance; Symbiosis, Pune University, Pune, India; MSc – Textiles & Clothing, Delhi University, New Delhi India; ACIM, Diploma in Marketing, Cavendish College, London ;
Currently studying for the Graduate Statistics Program at Birkbeck University of London. Oct 2009.
Short Term Courses: 1 Week – Sales Training Program – Nestle Rowntree, York, UK ; 1 Month Management Training program – Tractors & Farm Equipment Ltd, India ; Alliance Francaise; French Moyen; Middle Level, India


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