Printer friendly ]Freelance PR Professional London, Middx, UK
I am a PR professional who has substantial award winning experience in creating and managing successful branding and communications programmes. Over the last 16 years I have worked with high-profile organisations within the public, not-for-profit and corporate sectors and now I have just launched my own consultancy.
| Rating: | Unrated (New) |
| Hourly Rate / Cost: | £444.44 per hour |
| Daily Rate / Cost: | £3333.33 per day |
| Available From: | Now |
| Seller ID: | 327371 |
 : Offers a discounted hourly rate to registered charities |
CV | 
SkillsCV (Curriculum Vitae) / Résumé
For me it’s not the size of the business that matters, but the size of the challenge the organisation faces and the opportunity to exceed all expectations, which is why the majority of my roles have been first time in-house positions – from - Director of Communications and Marketing at Breast Cancer Campaign; Global Communications person for the Economist brand, working directly to its then CEO, Helen Alexander; to my Andy Warhol 15 minutes of fame, while PR person at the Women’s Institute, I crisis managed things when the then Prime Minister Tony Blair was slow handclapped off the stage at Wembley Arena, making international and national news for weeks.
I have worked on inspirational media campaigns such as the Times Higher Education Supplement’s Appeal for Children in Afghanistan; running a press office of 30 at the Earth Summit 2002 in South Africa, working with the international media and high-profile names like Prof. Jacqueline McGlade, Director, European Environment Agency; Charles Secrett, Britain’s leading , environmentalist and Vandana Shiva, Ecofeminist.
I have engaged with companies like Debenhams, ASDA, Agent Provocateur to agencies like Abbots Meads Vickers; Media Vest and created media partnerships with The Daily Mail Group; magazines - Good House Keeping, Eve, Red, She and Closer and worked with the BBC Radio and TV, ITV and Channel Four News.
After three years at Breast Cancer Campaign, I decided to start a family and there after decided to take a career break to focus on my new role as a mother. During this period I kept involved in PR by doing some freelance projects. I also added some more strings to my bow and did life coach training and over the last year, I have been running self development workshops. I have now taken steps to set up my own company.
Experience:
07/2003-08/2006:
Director of Communications & Marketing, Breast Cancer Campaign (BCC)
Advised the CEO on strategic Campaign issues, managed/created high-profile media and corporate partnerships such as Debenhams, ASDA, Red and Eve magazine. Grew the communications team from a staff of two to an award winning department of eight press people. My key objectives were to raise the profile of the organisation, communicate science and health issues, develop the brand and grow the patron/celebrity list. I implemented a host of strategies from internal to external communications; policy and a competitor’s analysis. I developed two key websites to target on-line fundraising.
07/2003 - 08/2001
Freelance media consultant
Worked on a variety of high-profile projects for the Major of London’s Respect Festival, includes briefing the last Mayor Ken Livingstone; Times Education Supplement’s Afghan appeal; PR agency Hobsbawn Media and Marketing; BBC World Service on-line; the WHO and the Gaia Foundation’s initiative for the Earth Summit 2002, which involved working with global and leading figures from the environmental world and managing a team of 17 in Johannesburg.
08/2001 – 03/2001
Global communications manager, The Economist Group
Directly briefed the CEO, Helen Alexander and other board member, drafted and implemented a communications strategy for the Group which involved working with the offices in the US, Europe and Asia. Worked closely with the CEO to develop The Economist brand.
02/2001-01/1999
First in-house PR manager, National Federation of Women’s Institutes (NFWI)
Established a busy press office, drafted and implemented a communications strategy, which included enhancing the WI brand, briefed and drafted speeches for the National Chairman and General Secretary. Worked with the policy team to lobby government and advised the 17 member trustee board on PR and organisational issues. Provided PR support to the 70 regional groups. Included line- management responsibility.
12/1999-04/1998
Media Officer, Victim Support
Drafted and implemented media campaigns, ran the press office and managed a small team, briefed and wrote speeches for the director and the Royal patron HRH Princess Anne. Provided support for the 400 local groups and worked on the TV advertising campaign for the launch of the first Victim Support helpline.
03/1998-09/1996
Media Officer, Panos Institute
Drafted and implemented global media campaigns, dealt with journalists and ran a project called ‘Global express’, a news resource for teachers to use in the classroom for key stages 3 and 4. Included line management responsibility for a team of seven.
09/1996-01/1991
Parliamentary Officer, Cabinet Office
Sat the Civil Service entrance examination where I worked on - EU deregulation, employment and the safety of the UK’s nuclear industry. I briefed Ministers for Select Committee hearings and dealt with the media. Drafted ministerial correspondence; includes responding to parliamentary questions. Managed teams as large as 15.
Education:
1990 -1988 M.A in English (19th and 20th century literature); Obtained a first division.
Punjab University, Chandigarh, India
1988-1985 B.A. Honours in English; Obtained a first division with distinction.
Government Girl’s College, Chandigarh, India
1985-1984 Pre-University (equivalent to ‘A’ Levels); Obtained a first division; subjects were English, Geography, Economics and Political Science. Govt. College Nahan, H.P, India
1984 – 1981 Sat the equivalent of 9 ‘O’ Levels in India and obtained Grade ‘A’ in all subjects (English, Mathematics, French, Geography, History, Political Science, Biology, Chemistry, Physics and Art). St. Joseph’s Convent School, Punjab, India
Interests: Widely travelled includes Europe, Canada, Africa, US and India (where I lived for nine years). I enjoy being a mum and when I get time I like reading, listening to music, going to the cinema and walking.
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