CV (Curriculum Vitae) / Résumé

Currently - Head of Marketing, B2B energy services market

Complete responsibility for promotional marketing and communications across the international nuclear business including internal communications. Delivered several business communication projects inclduing a major customer service improvement programme that has increased customer satisfaction helping to increase business opportunities and customer relations.

June 05 – June 07 AMEC plc

Marketing Manager

Reporting to the Managing Director for managing corporate marketing across the nuclear business.

• Developed and managed a new suite of marketing communications that delivered effective position of the brand, including sponsorship, PR, brochures/case studies and a new website
• Delivered effective communications support to an online recruitment strategy that helped position AMEC as a highly attractive employer
• Managed a busy internal/external event management and sponsorship programme across the UK and Europe building AMEC’s brand awareness and market positioning
• Devised, led and successfully launched a new partnership/alliance brand “ACCORD” including brand identity and other marketing communication material
• Worked closely with business development team on bespoke customer communications as part of key account plans and ideas to generate and manage new sales enquiries
• Led and managed a successful rebrand programme across the UK and European locations

Aug 02 – July 05
Sales and Marketing Manager

An £80M turnover subsidiary of the Scottish Power / Iberdrola Group that is a leading and innovative multi-utility infrastructure network company serving the UK construction sector.

Wholly responsible for all sales and marketing activity with accountability for exceeding challenging growth revenue targets, brand development and expanding the business into new regions.

• Recruited, led, developed and coached a highly successful sales team of nine Key Account Managers across the UK that were motivated, committed and high performing
• Devised and developed successful sales and marketing strategies that delivered a strong sales performance e.g. 2004/5 Target £45.8M I achieved £48.8M. Sales ratio’s were improved from 1:5 to 1:2.5
• Played a key role in turning around the high value complex infrastructure sales proposition that resulted in one of the largest ever multi-utility infrastructure contracts
• Developed the multi-utility brand proposition that was highly attractive to the target audience with key customer benefits and competitor differentiators
• Led and developed a creative and unique comprehensive marketing communications strategy that included PR, advertising, sponsorship, exhibitions, conferences, direct mail and celebrity hospitality
• Increased brand awareness from 0 to over 70% in two years
• Major contribution to positively turning around a former public sector attitude to customers and sales, creating a more dynamic and customer focused environment
• Introduced a new CRM system to ensure greater efficiency in managing customer and prospect data, sales leads, customer enquiries and sales forecasting. Developed an agreement with data publisher EMAP to automatically import segmented sales leads that helped create competitive advantage through greater market intelligence and build a more accurate sales pipeline
• Positioned Core as a thought leader in the utility infrastructure market through networking and securing speaker opportunities at political and legislative events, that contributed to brand recognition and positioning
• Led and delivered a brand attitude research project that led to positive improvements in improving the customer experience
• Initiated and delivered improvements to internal communications including the successful launch of a new professional quarterly staff magazine “What’s the Score?”

Sept 00 – Aug 02

npower

Marketing Manager

I was responsible for marketing the new npower energy brand to the B2B Industrial and Commercial market as part of npower’s ‘superbrand’ objective. Key responsibilities were to increase brand awareness and repositioning, energy management product development, customer retention and new business development support to the large sales team.

• Recruited and developed a high performing team of six marketers that delivered a comprehensive internal and external marketing strategy
• Broke new ground with the innovative and award-winning customer magazine ‘The Hub’ aimed at major business users, mixing business and lifestyle features
• Conceived, developed, produced and managed an objective round up of topical energy issues called “Insider”, that supported the ‘industry expertise’ positioning valued by specialist energy buyers
• Relaunched a suite of energy management, smart metering services to help create an added value proposition and position npower beyond pure energy supply
• Developed and managed a comprehensive segmented marketing communications programme across the full promotional mix including innovative advertising, events, PR, direct mail and customer communications

Jan 98 – July 00

PowerGen (Eon)

Key Account Manager

Full responsibility for achieving high value energy sales contract targets to the large industrial and commercial market in the North West region. Developed sales opportunities from scratch and managed all customer relations from initial contact through to pricing, bid management, contract negotiation and full after sales account management.

Successfully developed the region securing and renewing major complex energy contracts to a value of over £60M. Key customers included Kellogs, BICC and Iceland Foods.

April 93 – Jan 98

Texaco

Area Sales Manager

A successful business development career at Texaco selling complex oil and gas contracts to major user of energy across the UK.

• Achieved all business objectives including new customer acquisition and renewal targets, revenue and margin objectives
• Won an award for securing one of the most profitable long term contracts with United Utilities
• Secured strategic fixed price renewal contracts with major customers including United Biscuits
• Pioneered business development of Texaco’s entry to the natural gas market - developing the proposition, marketing and promoting brand awareness
• Recruited and developed from scratch a successful network of 15 independent self-employed sales agents to sell gas contracts to the SME sector
• Represented and promoted Texaco as a professional thought leader at several industry forums, conferences etc