VP of Marketing (NY), CEO (TX) - Four Seasons Sunrooms LLC (2008 – Present)
Provide all advertising and marketing strategy creating added brand value and driving annual sales of $40M through 300 US franchises operating in 15 states. Serve as a trusted advisor to stakeholder and as Member of the Board of Directors. Closely manage a marketing budget of $5.5M. Drive all operations of the most successful state within Four Seasons existing operations.
Research, plan, develop, and manage advertising campaigns. Collaborate with advertising agencies to drive quality lead generation, facilitate product launches, and generate sales growth. Communicate all Marketing, Advertising and PR messaging while promoting additional lead generation through call centers.
Fuel sales growth by training, developing, and managing the efforts of more than 60 sales professionals. Drive continuous improvement in company and product visibility. Closely manage retail show room merchandising as well as company participation at more than annual shows and exhibitions.
Created the Retail Division of Four Seasons generating a 150% sales increase and garnering 1st year profits in 2008 of 10% despite the most challenging commercial conditions.
▪ Delivered more than 1,250 sunroom leads per month while driving a 20% sales conversion in the face of the worst economic downturn since the ‘30’s. Authored and implemented a highly effective advertising and marketing strategy across 15 corporate owned stores and more than 300 franchisees.
▪ Drove the successful introduction of a new window product. Created, designed, authored, and launched advertising that generated more than 1,000 leads per month and net sales of more than $1.5M per month.
▪ Dramatically enhanced the customers’ perception and satisfaction with sunroom products by creating and championing a product branding that promoted quality, service, and value.
▪ Turned around a struggling Texas operation. Reviewed and improved all advertising and marketing to generate more than 140 leads per month. Recruited, trained, and motivated the sales force to close more than 30 sales a month.
▪ Sponsorship of Pro Ice Hockey Team The Islanders and MLB New York Mets. Personal Appearances/Shows.

Provided all advertising and marketing driving annual sales of £60M through direct sales offices operating throughout the United Kingdom. Closely managed a marketing budget of £4M while guiding the efforts of 30 professionals and improving the performance of more than 90 direct sales professionals.
▪ Fueled the generation of more than 3,000 leads per month driving sales of more than £4.5Mper month. Developed and launched the organization’s first comprehensive branding, marketing, and advertising plan.
▪ Took branding, marketing, and advertising into the digital age.
▪ Drove the successful launch of 3 new products by personally creating and championing the products’ brand identity and value. More than doubled brand recognition in Scotland.

Provide all advertising and marketing driving annual sales of £110M operating throughout the United Kingdom. Stewarded a budget of £6M. Drove the development of all brand positioning and values while playing a pivotal role in improving the performance of 125 sales professionals through aggressive recruitment and sales/ product training
▪ Generated more than 3,600 leads driving monthly sales in excess of 9 million pound .Revitalized stale branding, marketing, and advertising and introduced the company’s first digital marketing, WWW.Coldseal.co.uk.
▪ Boosted brand awareness from 60% to 84%. Created more than 300 highly effective radio jingles and plugs.
▪ Dramatically cut advertising costs. Renegotiated agency agreements. Eliminated ineffective marketing routes and dismissed non-performing staff.