I-design (atmAd): Restructured and revitalised the sales team and proposition to grow the first year revenue by 40% and by 120% within two years. Objectives delivered by a strategy that made clear the benefits to advertisers through all customer facing channels. This can be cystallised by the innovative use of atm receipts by Nestle, McCain and Coke through Tesco’s epos systems.

Asked to restructure sales team and shortly after manage a merge with a competitor. Had to handle many sensitive situations such as differing reward stuctures, dismissals and redundancies. Despite this turmoil the business grew it’s revenues by 600%. This was achieved by adopting good mangement skills and working with other senior personnel.

Developed the ‘Out of Car’ concept that generated a £14m incremental revenue stream. Championed a new product format that contradicted the companies own core beliefs. This required as much personnal strength and self belief as sales and marketing skills where the challenges were both internal and external.
Pioneered the first commercially successful Screen Network globally. Took revenues from zero to £6m in 3 years. This result was achieved due to the right strategic approach and a unique and creative approach to selling the product to market, delivering a like for like yield growth of tenfold. In terms of highlights: being a finalist at the Media Week Awards with EMI and the recognition for the innovative work for the launch of the Coldplay X&Y album