CV (Curriculum Vitae) / Résumé

Jun 09 – Oct 09 eBusiness Executive Team Leader Schneider Electric UK Global Restructure

• Manager of eBusiness team of 3 persons
• Developed Ireland Schneider website www.schneider-electric.ie with a team of 3 – project managed
• Current task – redevelop www.schneider-electric.co.uk using Content Management system – Interwoven Teamsite / Livesite due to launch Nov 2009
• Communicating reports using Google Analytics to Head Office in France
• Strategic Planning of eMarketing activity - Web 2.0 Social Bookmarking, YouTube, Twitter, Facebook, Myspace

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Apr 05 – Jun 09 Director – Own business More Internet Communication Ltd

Projects included:

Oct 08 – Apr 09 Ecommerce Retail Development LoveMe Lingerie
• Design and Development of Ecommerce Site that retails Clubwear, Fancy Dress Costumes and Lingerie
• Search Engine Optimisation using Google sitemaps, SEO specific copy written and building of micro sites
• Internet Marketing using Web 2.0 Social Bookmarking, YouTube, Twitter, Facebook and Myspace
• Setup Google Analytics and reporting structure
• Programmed backend database for adding products, Shopping Cart and setup PayPal accounts

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July 08 – Oct 08 Final Completion ITL Website Intermediary Stroud & Swindon Building Society
• Responsible for management of a project team of 6 comprising of Ecommerce Manager, Products, Legal, Intermediary Sales Manager, Agency Web Designer and Developer
• Web Analytics configuration to understand usability of popular pages and corresponding visitor levels
• Supported Email Campaign by configuration of Email Software and recommended design
• Documented process for updating content through Content Management System and trained staff
• Internet Strategy supporting Usability to targeted audience, design and functionality; offering useful calculators to attract visitors and retain them on the site
• New Intermediary Mortgage Website ‘ITL Mortgages’ with New Brand and Interactive Calculator Functionality
• Full Life Cycle Development – Initial Requirements Spec, Wireframe Design, Copy, Compliance Legalsand Web Analytics
• Testing Specification and setup of testing product data

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July 08 Web Analytics and Search Engine Strategy Monmouth Building Society
• Provided Consultancy guidance on Strategic Search Engine Natural Search techniques providing a report and training manual
• Developed internal expertise on Web Analytics software technically configuring reports by grouping pages and visitors
• Documented new processes through training documentation
• Tested Analytics software with Content Management System and reported requirements to 3rd Party Supplier
• Responsible for liaison with 3rd Party Developer and Agency

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Mar 08 – June 08 Retail Internet Marketing Consultant Insideright Ltd End of contract
• Search Engine Marketing – Reviewed keywords and redesigned 3 website homepages making search friendly – tagged all SEO pages to gauge natural search results and written copy
• Deployed new web analytics software to identify best affiliate adverts, mot effective keyphrases and search engines
• Programmed in HTML and CSS to create 3 copies of websites for SEO purposes
• Designed new internal process for automating support of websites – Product Database Requirements Specification
• Created wireframe designs to improve usability, reduce bounce rates and increase ecommerce shopping levels
• Responsible for managing Web Agency Developers and 5 internal staff
Sep 07 – Mar 08 Internet Marketing and Development Consultant Stroud & Swindon Building Society End of contract
• Writing search copy to optimize traffic levels into website resulting in£23M – Savings Applications and 50% Site visitors
• Reconfigured Web analytics software to identify ‘drop off’ rates and to produce feedback on Search Activity
• Project managed 5 people to create Intermediary Site Business Requirements Document
• Ran Strategic meetings with business stakeholders Sales, Legal to formulate document
• Created functional specification and wireframe layout design for new branded Intermediary website
• Communicated this to business stakeholders including legal compliance team, Ecommerce manager and responded to any feedback
• Worked with design and CMS developer with technical calculations and carried out testing

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Nov 07 – May 08 Internet Project Manager AXA Sunlife Life Cover Insurance
• 4 websites promoting 4 life cover insurance plans with application system
• Responsible for managing team of 5 - Internal Developer, Web Designer, Marketing Product Design, Compliance, Marketing Manager
• Implemented new web analytics software to track popular products and to refine application process
• Recommended
• Inherited part completed project with issues of design and overall poor understanding of requirements
• Working with Marketing manager reshaped design and functionality of main site
• Worked with Internal development team in shaping navigation and carried out User Acceptance Testing
• Handed over to current Online marketing manager

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Jul 06 – Nov 06 Internet Marketing Consultant Stroud & Swindon Building Society
• Authored search engine friendly copy through Content Management System so and compliant with FSA regulations
• Insurance pages written Search Engine Optimised to achieve increase in natural search traffic
• Responsible for managing 5 persons including design agency and software developers together with products experts
• Web Analytics integrated into Content Management System to measure traffic
• Implemented new designed consumer facing website through 3rd party Content Management System
• Tested functionality and worked with agency to make changes to improve usability
• Designed and implemented savings Application system working with 3rd party developers and internal call centre and processing team

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Jun 03 – Apr 05 Ecommerce Manager Portman Building Society Launching own business
Major projects managed:
• Search Engine Optimisation program working with 3rd Party Agency negotiating into the group
• Responsibility managing web developer and further project team developers on a project per project basis
• Web Analytics implementation and reporting to group on performance
• Online Mortgage Application Online system submission for Portman Building Society.
• Management of Budget for Marketing and Development activity
• Refresh of Mortgageworks Intermediary Broker website - Project managed;
• Interactive Touchscreen Kiosk Pilot @ 3 branches – Xbox Promotion and Online Property Sales
• Managing effect of merger with Portman upon Portman Group websites.
• Set-up and chaired first Building Societies E-Commerce Managers Forum.
• Design Guidelines for Portman Group Branch Sales System with N4 Solutions
• Mortgage Regulatory Compliant Online Applications Proposal post Mortgage Day– Portman Group Wide
• Design of Mortgage Sales Aids to accompany Portman Group Sales system – Macromedia Flash
• Re-brand of Staffordshire website;

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May 98 – Jun 03 Ecommerce Manager Staffordshire Building Society Merger with Portman
Major projects managed:
• Responsibility managing web developer and further project team developers on a project per project basis
• Launch of Mortgage Application System on Staffordshire website – result £66M Applications;
• Buildings and Contents Insurance quotation system for online and branches
• London and Country online mortgage applications submission;
• Email Campaigns – Motley Fool, themutual.net, Everyinvestor, Quarterly Newsletters;
• Email and SMS Tracking Service for Mortgage Applications;
• Website activity Research and managed implementation of Software – Maxsi Ltd
• Budgeting for beginners educational website – Interactive Virtual Tour Online Quiz using Flash;
• White Labeled Website Credit Card – MBNA.
• Internet Marketing Seminar Presentation to E-business Community Shropshire @ Ironbridge Museum.
• Browser based Buildings and Contents Insurance Quote/Application for branches – Heath Lambert;
• Careers presentation to 150 students plus Live Design Project presentation to 100 2nd Yr degree students.